Fixed Pool Betting System - Betting Case Study

Case study - fixed pool betting system

Improvements and refreshments of the fixed-pool betting system. Fix performance bottlenecks and several new technical solutions and custom features, improve user experience, and add more business conversion points to the web application.

Case study - fixed pool betting system

The Client

A confidentiality agreement covers the following case study. Therefore we do not provide the company name. However, both the client’s needs and the solutions we apply are so universal that we decided to describe them. The client for whom we implemented this project is one of the leaders in the betting industry in Great Britain, employing between 50-100 people. It is a company with a long tradition that was established 80 years ago, and at the turn of the 20th and 21st centuries, it started the digital transformation of its services. This betting platform offers the possibility of betting based on football matches. The cooperation with CrustLab began thanks to the recommendation of one of our regular clients from the same industry.

Fixed pool betting system challenges

CrustLab provided advisory and executive support to the client in product development and business digitization from the beginning of the cooperation. The main challenge in this project was to get out of the technical debt, introduce new solutions and systematically improve the system’s operation.

How CrustLab helped the Client

Work on the project lasted six months. During this time, we supported the digitization of the client’s business by providing services such as web development, both front-end development and back-end development, and UX design of 3 new games introduced to the system based on existing mechanisms.

As part of the fixed pool betting system development, we have added new betting solutions such as slot games management system, lotteries games, fixed pool games, and integration with internal data feeds and external odds providers.

As part of supporting the digitization of business and improving its operation, we moved it to the cloud and implemented a dedicated in-app system and custom inbox notifications. The source code of the system has been refactored to meet the current standards, and the front-end part has been migrated from obsolete libraries to modern solutions.

Results

The most important result of the cooperation is the modernization of the system, improvement of the speed of operation, and optimization of the payment path by shortening the number of steps.

What’s more, we have introduced several new technical solutions and those strictly related to betting:

3 new games added to the system

2 new user acquisition channels (slots and lotteries)

added fixed pool games

created a slot games management system

feed providers integration

integration of online payment methods (Paypal)

implementation of the system to the cloud

dedicated system for in-app

custom inbox notifications

source code refactoring

migration of front-end libraries

Trusted by leading brands

CrustLab consistently adds value to our organization in many ways. We've received very positive feedback on the system CrustLab has delivered. Our customers regard it as an excellent product. Our experience working with them has far exceeded those of other vendors.

Scott Watterson

Director of Digital Development

We take advantage of CrustLab's experience in the field of payments, new functionalities and user-friendly design. The development process itself ran smoothly and according to plan. It was important for us to complete the project on time, so I cannot imagine a better partner for this project.

Agata Kołodyńska

Director of Digital Development

We are really satisfied with the cooperation with CrustLab. Very good technical skillset, good communication and work done on time! After creating a customizable widget, we entrusted them with redefine of another application, and the results are splendid.

Oliwer Kotecki

Chief Operation Officer

Our cooperation with CrustLab concerned body leasing. They offered us highly skilled and experienced Android developers. I am fully satisfied with the ease of contact, the speed of completing the formalities, but most of all of the man they recommended to us.

Sylwia Borska

Senior Project Manager

This team is hungry, sharp, "on it" and very customer focused. I had no idea that I could find such great help from the other side of the world - especially a firm that could understand our product requirements even though I'm not a tech product manager.

Brian Flynn

Co-Founder

The team provided professional services that added value to the core functions of the business. They were fast and felt like our internal IT department, working during the night when we were deploying important features. That was fantastic, and I’m happy they’ve worked with me.

Tomasz Stosio

Director of Payment & Currency Exchange Department

We hired CrustLab to introduce several modifications to improve one of the Pocco Finance apps and integrate it with the new version of the SDK. The project was completed on time and in line with the planned budget. I strongly recommend Crustlab as a software partner.

Rafał Kawecki

Chief Technology Officer

We finished an MVP in 3 weeks. It was very valuable that CrustLab was able to evaluate the feasibility of our solution and estimated the effort and cost that was required to request the funding. CrustLab can be a business partner in addition to an excellent software development agency.

Laura Warjan

Co-Founder & CEO

CrustLab’s implementation of our solutions has almost doubled our revenues. All aspects of cooperation were very good. I felt that we were treated as very important clients because we received a very high standard of service. The team delivered the results at the time and budget.