Case study - fixed pool betting system
Improvements and refreshments to a fixed-pool betting system. Fixed performance bottlenecks, implemented several new technical solutions and custom features, improved the user experience, and added more business conversion points to the web application.
The Client
A confidentiality agreement covers the following case study, therefore we do not provide the company name. However, both the client’s needs and the solutions we applied are so universal that we decided to describe them here. The client for whom we implemented this project is one of the leaders in the betting industry in Great Britain, employing between 50-100 people. It is a company with a long tradition that was established 80 years ago, and at the turn of the 20th and 21st centuries, it started the digital transformation of its services. This betting platform offers the possibility to bet on football matches, among others. The cooperation with CrustLab began thanks to the recommendation of one of our regular clients from the same industry.
Fixed pool betting system challenges
CrustLab provided advisory and executive support to the client during product development and business digitization from the beginning of the cooperation. The main challenge of this project was to get out of technical debt, introduce new solutions, and systematically improve the system’s operation.
How CrustLab helped the Client
Work on the project lasted six months. During this time, we supported the digitization of the client’s business by providing services such as web development, both front-end development and back-end development, as well as UX design of 3 new games introduced to the system based on existing mechanisms.
As part of the fixed pool betting system development, we added new betting solutions such as a slot game management system, lottery games, fixed pool games, plus integration with internal data feeds and external odds providers.
As part of supporting the digitization of the business and improving its operation, we moved it to the cloud and implemented a dedicated in-app system with custom inbox notifications. The source code of the system was refactored to meet the current standards, and the front-end part migrated from obsolete libraries to modern solutions.
Results
The most important result of the cooperation was the modernization of the system, improvement of the speed of operation, and optimization of the payment path by shortening the number of steps.
What’s more, we introduced several new technical solutions and some strictly related to betting:
Trusted by leading brands
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CrustLab consistently adds value to our organization in many ways. We’ve received very positively feedback on the system CrustLab has delivered. Our customers regard it as an excellent product. Our experience working with them has far exceeded those of other vendors.
I was looking for a design team that had experience in sports betting. CrustLab helped me complete a full UX design project for my product. It was a very collaborative process, which is what I wanted. When I’m ready to do my next project, they’re going to be my first phone call.
The best part of working with CrustLabs was their attention to detail in every development process step. They were great about taking the initiative to suggest new enhancements and features that our product owners hadn’t thought of and sharing with us the best practices.
The team provided professional services that added value to the core functions of the business. They were fast and felt like our internal IT department, working during the night when we were deploying important features. That was fantastic, and I’m happy they’ve worked with me.
CrustLab’s implementation of our solutions has almost doubled our revenues. All aspects of cooperation were very good. I felt that we were treated as very important clients because we received a very high standard of service. The team delivered the results at the time and budget.
We finished an MVP in 3 weeks. It was very valuable that CrustLab was able to evaluate the feasibility of our solution and estimated the effort and cost that was required to request the funding. CrustLab can be a business partner in addition to an excellent software development agency.
CrustLab successfully delivered a product that was able to maintain its performance despite some sudden surges in the site’s traffic. Thanks to their experience and ability to predict problems, we found solutions and built the project on time.
We take advantage of CrustLab’s experience in the field of payments, new functionalities, and user-friendly design. The development process itself ran smoothly and according to plan. It was important for us to complete the project on time, so I cannot imagine a better partner for this project.
This team is hungry, sharp, “on it” and very customer-focused. I had no idea that I could find such great help from the other side of the world – especially a firm that could understand our product requirements even though I’m not a tech product manager.
We hired CrustLab to introduce several modifications to improve one of the Pocco Finance apps and integrate it with the new version of the SDK. The project was completed on time and in line with the planned budget. I strongly recommend CrustLab as a software partner.
We are really satisfied with the cooperation with CrustLab. Very good technical skillset, good communication, and work done on time! After creating a customizable widget, we entrusted them with redefine of another application, and the results are splendid.
Our cooperation with CrustLab concerned body leasing. They offered us highly skilled and experienced Android developers. I am fully satisfied with the ease of contact, the speed of completing the formalities, but most of all of the man they recommended to us.
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