Sportech - online betting platform
Next generation of multi-tenant Horse Racing betting system hosted by one of the biggest players in the betting industry.
Sportech PLC - A world leader in the betting industry
Sportech PLC is a world leader in the betting industry from the United States. Their main strategy is to invest in a continuous evolution of the offered services, including their digital betting platform. Starting from production of mechanical machines in early 20th century that were able to accurately tabulate race odds, so called “totalisators“, through a computerized totalisator systems to online betting platform integrated with other services provided, Sportech follows a vision to be a key player in the betting industry. Digital services and unique user experience are their key to success. Sportech provides technology and service solutions for gaming companies, sports teams, charitable foundations and lotteries. Collaboration with CrustLab was initiated by Scott Watterson, Director of Digital Development in Sportech PLC.
Sportech PLC online betting platform principal challenges
The main challenge of this project was creation of the next generation of the betting system. CrustLab created a new version of web and mobile applications, changing the system’s backend architecture and technology stack. The previous version of the betting platform due to the huge technological debt and obsolete design of UX and UI did not achieve satisfactory performance and it barely attracted new users. The online betting app needed a refresh to change it. Unfortunately, due to the debt, adding new functionalities seemed to be time consuming and very expensive. The best solution was to take a step back, rewrite the application code and run a refreshed version of the online betting platform, richer in a number of new functionalities, as well as flexible enough to add new features in a quick and cheap way. The new design was intended not only to improve user experience and performance of the applications, but also to position the company as a technological leader in the world of horse racing betting.
After about a year of cooperation and completion of the first part of our contract a lot of new challenges appeared. Both iOS and Android apps had to be rewritten to adjust to latest UI/UX patterns and new API. So we decided to create native solutions for both platforms.
on production during the Triple Crown
16 → 24
Mean session time
as of 31/01/2020
241% increase in number weekly sessions per user
We have created a flexible betting platform. Sportech PLC is now able to freely develop and tune functionalities, layout or features based on a specific demands of their clients. Despite the fact that the application was created with the US market in mind, it is also adapted to other locations, e.g. Scandinavia.
The changes had a huge impact on the application’s performance. The most important result which is worth noting: 0 faults in production during the Triple Crown racing series, mean session time increased from 16 to 24 minutes, and the number of weekly sessions per 1 user increased by 241% since system first deployment, the mean time needed to place a bet on mobile reduced by 40%.
The newly created mobile applications were very warmly received by the available reviewers. Simplified betting experience, custom odds preview, a configurable preview of active runners and available bet types made the app unique and user friendly.
With a redesigned system’s CMS, Sportech and their customers are able to toggle features and customize the product in a pleasant and intuitive way. The previous offensive approach of configuration checking has been replaced with a performant mechanism that makes it possible to apply changes on the user interface in milliseconds instead of minutes or hours, compared to the previous version of the system.
Both Sportech PLC employees and users of their betting platform confirm that the new application design is clear and more pleasant to use.
Trusted by leading brands
CrustLab consistently adds value to our organization in many ways. We've received very positive feedback on the system CrustLab has delivered. Our customers regard it as an excellent product. Our experience working with them has far exceeded those of other vendors.
Director of Digital Development
We take advantage of CrustLab's experience in the field of payments, new functionalities and user-friendly design. The development process itself ran smoothly and according to plan. It was important for us to complete the project on time, so I cannot imagine a better partner for this project.
Director of Operations in Nowe Motywacje
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