DreamPicks is an early-stage startup from California building its online betting platform from scratch. The platform is intended for the US market, and its offer focuses on the most popular sports in the United States, such as NHL, NBA, and Golf. Collaboration with CrustLab was initiated by Ryan Campbell, the Founder of DreamPicks, who found us online when looking for a technology partner with experience in the iGaming industry.
DreamPicks MVP design challenges
The project’s goal was to create a comprehensive UX/UI design of the platform, with all of the details like a clickable prototype and motion design implemented. In addition, the client wanted to find a partner for comprehensive cooperation so that both design and further development were carried out by one team of specialists. An additional difficulty was to design the platform from scratch in a short time frame.
The ultimate goal was to create a white label product integrated with sportsbooks such as Kambi or LSports, offering a mix of pari-mutuel and sportsbook gambling experience thanks to a completely different approach to the game logic. A ready-to-integrate solution for the most prominent sportsbook providers in the industry was to be embedded as a dedicated iframe on the bookmaker’s platform. That was a challenge because we had to design a universal User Interface that was meant to be embedded in an external sportsbook app, acting as a standalone feature that was fully integrated with the virtual wallets of players.
How we designed an online betting platform MVP
The client has the experience and extensive domain knowledge in the field of sports betting. Before the start of the project, they had many different ideas and questions that we worked on together during several consultation sessions with the participation of an iGaming domain expert and our lead designer.
The next step was to create a complete design project – from ideation to mockups and a fully interactive prototype. We started with a web version of the platform and planned to add a mobile version eventually.
As a part of this project, we provided services such as betting industry consultancy, web app design, UX/UI design, prototyping, and motion design with custom animations. Moreover, we equipped the application with several functionalities that distinguish it from other solutions of this type that are available on the market. One of them is a custom betslip view and a unique way to place bets. The player always bets on a specific result, mixing a classic sportsbook with a pari-mutuel/totalizator-like approach. Additionally, users can extend their bets on contests using an extra pick, increasing the win amount.
In line with current trends, we opted for dark mode. We used blue and green to emphasize the markers to ensure that wagers were always clear and understandable. Such colors do not tire the eyesight and make players spend more time in the application.
The result of the DreamPicks project is an interactive, clickable prototype simulating all the aspects of an actual web application. Such a prototype could be presented to investors or entities interested in pre-kick-off cooperation. The advantage of the product is primarily intuitive navigation that allows for quick and easy access to specific sports, markets, or the user’s wallet. Most importantly, we created the complete design of the MVP version in less than three months.
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I was looking for a design team that had experience in sports betting. CrustLab helped me complete a full UX design project for my product. It was a very collaborative process, which is what I wanted. When I’m ready to do my next project, they’re going to be my first phone call.
CrustLab consistently adds value to our organization in many ways. We’ve received very positively feedback on the system CrustLab has delivered. Our customers regard it as an excellent product. Our experience working with them has far exceeded those of other vendors.
The best part of working with CrustLabs was their attention to detail in every development process step. They were great about taking the initiative to suggest new enhancements and features that our product owners hadn’t thought of and sharing with us the best practices.
The team provided professional services that added value to the core functions of the business. They were fast and felt like our internal IT department, working during the night when we were deploying important features. That was fantastic, and I’m happy they’ve worked with me.
CrustLab’s implementation of our solutions has almost doubled our revenues. All aspects of cooperation were very good. I felt that we were treated as very important clients because we received a very high standard of service. The team delivered the results at the time and budget.
We finished an MVP in 3 weeks. It was very valuable that CrustLab was able to evaluate the feasibility of our solution and estimated the effort and cost that was required to request the funding. CrustLab can be a business partner in addition to an excellent software development agency.
CrustLab successfully delivered a product that was able to maintain its performance despite some sudden surges in the site’s traffic. Thanks to their experience and ability to predict problems, we found solutions and built the project on time.
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We hired CrustLab to introduce several modifications to improve one of the Pocco Finance apps and integrate it with the new version of the SDK. The project was completed on time and in line with the planned budget. I strongly recommend CrustLab as a software partner.
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