White-label Casino Apps for a Global Audience

Uncover the intricacies of cutting-edge custom casino mobile apps. Confronting considerable technical challenges, rigorous timelines, and strict regulatory constraints, we redefined industry standards.

About the Project

Fueled by the passion to provide a first-rate gambling experience, our client partnered with us to craft custom mobile frontends that would not only cater to diverse preferences but also adhere to stringent regulations.

The apps seamlessly integrate with the client’s backend systems, casino game providers, and payment gateways, ensuring smooth and efficient operational workflows.

End-users can indulge in multiple games, effortlessly handle their accounts, carry out secure transactions, and engage with live casino features. Diverse bonuses and round-the-clock customer support ensure a high level of user engagement and retention.

Technologies: Kotlin, Swift, UIKit, Bitrise, Firebase
Services: iOS App Development, Android App Development

The Client

Our partner excels in iGaming, providing a comprehensive suite of products primarily for online casinos and betting platforms. Their reputation for delivering state-of-the-art gambling software has made them a preferred choice for many operators in the industry.

With a strategic emphasis on penetrating the US market, they leverage advanced technologies and prioritize a customer-centric approach. The company strives to build symbiotic relationships with its partners by addressing their unique needs through customizable solutions.

The brand’s remarkable growth demonstrates its potential and commitment to maintaining a competitive edge in regulated markets around the world.


Motivated by an unwavering dedication to deliver unparalleled entertainment, a prominent iGaming brand sought our know-how to develop custom mobile frontends for their online casino platform.

Leveraging previous expertise in similar ventures, we decided to team up with the client, determined to overcome the challenges associated with this project. Our mission included building custom casino mobile apps for iOS and Android smartly constructed on the solid base of the sportsbook software we had delivered for the same client.

Market Presence

By launching robust online casino apps, the client sought to extend their reach into untapped gambling markets. The product should serve as a critical platform for attracting and retaining users, boosting brand exposure, and diversifying their product offerings.

Drive Revenue

Ultimately, by attracting a wide range of users with diverse gaming preferences, the apps would be a significant revenue-driving channel for the client. The goal was to maximize user engagement and spending, leading to increased profits and sustainable business growth.


The solution had to smoothly integrate with the client’s backend systems and external services. This compliance would reduce operational complexities, lower overhead costs, and facilitate rapid and scalable expansion.


Racing against a super tight deadline for defining requirements and developing functional casino software was undoubtedly a daunting task. However, we soon identified other challenges to confront prior to and during the development process.

Legal Requirements

We had to ace compliance with legal regulations to get a casino license and necessary approvals in one shot, which required rigorous audits and thorough documentation, leaving no room for error.

Intricate Mobile Systems

Developing a mobile casino demanded our strong technical expertise, especially for integrating real-time data feeds, facilitating payment processing, and managing a complicated UI structure.

White-label Complexity

To provide the client with a fully functional white-label solution, the codebase needed to be modular and scalable to handle varied functionalities required by multiple tenants.

Stringent Apple Guidelines

Due to Apple’s strict restrictions on server-hosted casino games, we had to create a workaround solution to enable its proper loading within the device’s context.

Integration with Multiple Providers

Connecting third-party services to the casino apps involved the coordination of several systems and APIs, which was technically demanding and time-consuming due to the variations in systems among different service providers.


With ready-made designs and Backend Developers responsible for API on the client’s side, we could focus entirely on creating tailored native casino apps for the two primary mobile platforms, iOS and Android.

Agile Development

Fundamentally, the product aspired to deliver a smooth and immersive gambling experience for users across various jurisdictions. At the same time, it had to be scalable and customizable to support diverse brands and their unique business objectives. 

Faced with such demanding criteria and a looming deadline, we had to adjust our development approach and streamline delivery procedures to meet this challenge head-on.

Recycling Sportsbook Components

Having a well-structured sportsbook already in place, we took advantage of its codebase to fulfill the precise needs of the casino applications.

Since both solutions were intended for deployment on the same markets and platforms, we were able to reuse crucial components related to regulatory compliance, wallet management, transaction history, account configuration, authentication, and geolocation compliance (GeoComply).

This approach guaranteed a consistent experience across the apps and significantly minimized development time and effort.

Extending the Functionality

In subsequent iterations, the team enhanced the sportsbook core to meet the specific requirements of the current project and fulfill the client’s vision. This included designing and implementing a diverse selection of immersive slot games, live casino functionality, progressive jackpots, engaging gamification elements, and numerous other exciting features.

Connecting Apps to the Casino Platform

A critical task involved integrating the apps with the client’s casino platform module. The team excelled in establishing a seamless connection and ensuring both apps effectively leveraged the platform’s offerings.

By prioritizing platform integration over individual provider integrations, we were able to focus on improving the user experience and functionality of the apps in alignment with the platform’s capabilities.

Navigating Regulations

Behind the scenes, the team encountered the complexities of legal regulations and app store guidelines. Adhering to these standards was vital to obtain the required licenses and approvals.

The team’s prior experience with the sportsbook app proved to be immensely valuable in successfully navigating these challenges.

White-label Casino Apps features

Core Features & System Components

As we pieced together the casino apps, we skillfully repurposed vital sportsbook functionalities and infused the software with plenty of new ones. Check out the cutting-edge features incorporated into the final product.

Extensive Casino Game Selection

Our solution provides a wide range of thrilling gaming options right at users’ fingertips. Packing the apps with an extensive collection of games like slots, roulette, and blackjack, we ensured that every player finds something that perfectly suits their taste. This vast array of options guarantees long-term excitement and great user retention.

Live Casino

Dive into the authentic casino experience with live-streamed games hosted by real dealers. The live casino section allows players to feel the rush of excitement all from the convenience of their screen. It’s time to play and win like never before!

Progressive Jackpots

By incorporating games with progressive jackpots, we keep gamblers on the edge of their seats. With each bet, they actively contribute to the expanding pot, increasing the chances of hitting the big win. The thrill of chasing ever-growing winnings incentivizes players to take a risk.

Real-Time Data Synchronization

To seize promising opportunities and win big money, casino players have to stay in the loop. That’s why our apps have been seamlessly integrated with the platform’s casino module to synchronize data and deliver instant updates on game results, jackpots, and more in real time!

Personal Wallet Management

Both applications encompass a secure in-app wallet, empowering players with seamless deposit and withdrawal capabilities, all while providing balance tracking. It’s a key to effortless control over casino finances.

Gamification & Loyalty Rewards

We elevated user engagement to the top level by integrating gamification elements and implementing a gratifying rewards program. Engaged players can now unlock various achievements and climb the ranks as they enjoy the thrill of their favorite games. Exclusive bonuses and special perks keep them coming back for more.


A go-to technology for verifying whether players are in authorized gambling jurisdictions. By leveraging a combination of GPS, Wi-Fi, and IP address data, GeoComply authorizes app access based on the user’s geographical location to ensure that regulatory boundaries are met.

Biometric & 2FA Authentication

This duo maintains a secure gambling environment within our apps. The synergy of native biometric systems, like fingerprint or facial recognition, and two-factor authentication adds an extra layer of security to shield user data. A must for preserving the integrity of the betting process.

Secure Payment Gateways

A digital fortress that safeguards financial information, allowing users to fully immerse themselves in the excitement of the game. Through encrypted transactions, data remains secure, making deposits and withdrawals a breeze.

Simple User Authorization

The integrated authorization process is as effortless as a handshake, with real-time token verification as the ace up its sleeve. Seamless and secure – the winning combination for user retention and growth.

Compliance with Apple Guidelines

We conquered the challenging terrain of Apple’s app development guidelines, ensuring seamless operation and acceptance on iOS devices. Thanks to strict adherence to App Store requirements, our application guarantees reliability and broadens the user base by tapping into the vast market.

Responsible Gambling

The apps incorporate sensible features such as reality check reminders, time-outs, and deposit limits to promote a responsible gambling environment. Compliant with regulations, these tools act as protective measures, effectively mitigating the risks associated with gambling.


Overall,we successfully met the client’s objectives, delivering fully-functional custom mobile casino apps that passed marketplace and regulatory requirements within just 4 months. The final product fulfills all the key values outlined in the project roadmap.


Designed as a white-label solution, the apps are an ideal option for businesses seeking to swiftly launch their own mobile casinos. With their customizable features and scalable architecture, they effortlessly adapt to align with unique brand identities and evolving market demands.

Entertainment Diversity

Both applications boast a wide selection of casino games, including slots, table games, and live dealer games. This diversity enriches the gambling experience and caters to various user preferences.

High-level Performance

Drawing on our technical expertise, we’ve fine-tuned the apps’ performance to efficiently handle high traffic volumes and guarantee fast load times for maximum user satisfaction.

Robust Security

To prioritize user trust and safety, we implemented robust security features within the apps, including biometric and two-factor authentication, as well as know-your-customer (KYC) protocols. These measures protect sensitive user data and financial transactions, bolstering the overall safety of the apps.

Engaging User Experience

The casino apps were designed with a strong focus on user-centered principles, ensuring they are intuitive, engaging, and exceptionally user-friendly. Both offer personalized game recommendations, real-time updates, in-app support, and a streamlined registration process, all of which contribute to the top-quality user experience.

Regulations Compliance

We implemented all the necessary compliance features, such as identity verification, geolocation, deposit limits, and self-exclusion options, meeting all regulatory requirements for obtaining a casino license.

Seamless Integration

Effortlessly integrating the apps with the client’s casino module, we ensured uninterrupted access for users, allowing them to enjoy a diverse range of games offered by the platform.

Yet, our engagement extended beyond mobile application development as we brought valuable expertise to identify bottlenecks, design efficient backend interfaces, optimize workflows and stay aligned with market trends. This collaborative approach enabled us to boost the system’s reliability and contribute to the client’s success in the competitive iGaming market.

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We will help you launch a casino app that ticks all the regulatory boxes. Get in the game with us.

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