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Design that ships. Design you own.

Product Design & UX/UI Services

+ 9 years in the game
+ 60+ iGaming projects
UX, UI, game art and design systems for iGaming operators and platform providers, created alongside the engineers who build them and handed over as files, tokens and components.
Which part of your product should look like no one else’s?
BOOK A STRATEGY CALL
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Services
Brand Design
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FAQ

iGaming product design services: design that ships, design you own

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UI and UX design for iGaming

iGaming UX design and interface design for casino lobbies, sportsbooks, web and mobile apps, and new frontends on an existing platform. We design player journeys, information architecture and navigation, from wireframes to a prototype your stakeholders can click through.

Game UI design and game art

Game UI for betting panels, multipliers and charts, plus art direction, characters, iconography, graphic assets and win animations for crash, instant and social games. Game art and the UX of your casino and sportsbook come from the same team, in one visual language.

Design systems for many IPs

A scalable design system of tokens, components and rules that lets one product carry several operator brands, so a new brand changes the skin rather than the product. We define it with the engineers who implement it.

Design that ships

One Team From Design to Code Our designers work in one team with the engineers who build the product, so technical constraints surface before the first line of code and the handoff is ready for development. CrustLab has built 20+ custom frontends, and our engineers can take your design into code when you want them to.

Design you own

Bespoke design files, tokens, components and the decisions behind them are transferred to you under the contract, and they are designed to work on the platform you already run.
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Social Gaming App Fusing Trading with Crash Game Mechanics

Game Design
Mobile
Product Discovery
From product discovery to an app at the verge of release: how we turned a trading simulator concept into a social crash game with trading dynamics.
Initial Goal: To bridge the gap between trading education and entertainment, targeting a wide audience of novice traders and experienced players.
Solution: A product discovery that reshaped the concept into a gamified trading experience, moodboards for art style, character designs and color schemes, wireframes, an interactive prototype and the final design, then a Flutter app for iOS and Android.
See case study

iGaming design for casino & sportsbook brands

Many casino and sportsbook products run on similar platforms and offer similar game catalogs, so the difference a player notices has to come from the product itself. CrustLab designs that layer: the lobby, the bet slip, the games and the system that holds them together. Our iGaming design services start from the situation you are in.
What we build visual

A product players recognize

When your lobby and bet slip look like a competitor’s, we design a user experience that makes your iGaming brand recognizable, from navigation, layout and typography to the art of your own games.

Reasons for players to return

When retention rests on bonuses alone, we design your own mechanics: games, progression and gamification features that give players a reason to come back, measured against the metrics your team sets.

Fit for the market you enter

When you enter a new market, we start with local research and design for the phones, connections and license requirements your players and your business actually face, with screen variants ready for testing.

Casino design, sportsbook UX and game UI: what we design

CrustLab designs the products iGaming operators and platform providers run every day, across web apps and mobile apps, responsive from the desktop lobby down to smaller screens. Mobile app design services come with our own mobile engineers when you need both.
Product Design Platforms
BOOK A STRATEGY CALL
01.

Casino lobby and navigation

Online casino UX design and casino UI design for lobbies with search, categories, jackpots, bonus offers and promotions, across slots, live casino and crash games from many providers.

02.

Sportsbook UX and UI

Sports betting app design and sportsbook UI design: event pages, markets, the bet slip and wallet screens, with dense information that stays readable on a phone.

03.

Crash and instant games

Betting panels, multipliers, charts and win animations, designed together with the game logic.

04.

Competitive and social play

Tournaments, leaderboards, battle passes and skins for competitive and social formats, including esports-style play.

05.

Crypto and web3 products

Wallet and reward flows for products that pay out in crypto next to card payments, from two-currency economies to tokenized rewards.

Design deliverables:
from wireframes to a design system

Every stage ends with something your team can review, test and build from. Where the scenario calls for alternatives, CrustLab designs variants of key screens for usability testing. After implementation, your team can compare their conversion performance using product analytics and controlled experiments.

Wireframes and lo-fi mockups

User flows, information architecture and the layout of every key screen, kept rough so the structure can change cheaply before visual design starts.

Hi-fi design and prototype

The final interface with typography, color, motion and content, built into an interactive prototype your stakeholders and test players can click through.

Design system and handoff

Tokens, components and usage rules, handed over as implementation-ready Figma files and reviewed with the engineers who will build them.

What our clients say

iGaming leaders on working with our design team.

Author

Eyal Kedem

CEO

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CrustLab transformed our mobile experience for African markets. By building lightweight designs and a repeatable variation-testing framework, they replaced guesswork with a data-driven UX optimized for our user base.
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Author

Ryan Campbell

Founder and CEO

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I was looking for a design team that had experience in sports betting. CrustLab helped me complete a full UX design project for my product. It was a very collaborative process, which is what I wanted. When I’m ready to do my next project, they’re going to be my first phone call.
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view all testimonials
Selected iGaming design projects

Case studies

Playgems challenge mockups
01.

Hybrid Casino App Mobile UX Redesign

Sportsbook UX design for a sportsbook and casino app in African markets, on the platform's existing API: design sprint workshops, three UI variations per key screen and compression rules for low-end devices and expensive data.
See case study
02.

AI-Enabled Esports Platform

Workshops, discovery and product design with the client’s designer and artist for an online chess platform: tournaments, a battle pass, board skins, mystery boxes and a Web3 reward layer.
See case study
03.

Online Sports Betting Platform MVP Design

Web app design for a US sports betting startup, from ideation and sessions with an iGaming domain expert to mockups, custom animations and an interactive prototype for investors.
See case study

50+ startups and enterprises trusted CrustLab since 2017

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Our design process: from discovery to handoff

The first step is a free consultation about your product. We work with your team daily during the project, with ongoing design support after launch available within an agreed scope.
01
Discovery and workshops
Workshops with your product team map the business goals, the target audience, player behavior, and the requirements of your license, reviewed alongside your compliance team.
02
UX architecture and wireframes
User flows, navigation and wireframes for each scenario, often in several variants, checked for usability before visual design.
03
UI and game design
Interface, art direction and game art in one visual language, so the lobby and the games read as one brand.
04
Feasibility and handoff
Our engineers review the design against your platform and its APIs before handoff, and the build continues with them or with your in-house team.

Related Services

iGaming Software Development

The full delivery behind the design: platforms, frontends, games and integrations.

iGaming Gamification

Missions, tournaments and rewards built into your platform.

Mobile App Development

Native and cross-platform apps built from your design.

FAQ

01. 

What does iGaming product design at CrustLab include?

CrustLab covers iGaming UI/UX design for casino lobbies, sportsbooks and web and mobile apps, game UI and game art for crash, instant and social games, and design systems for several brands on one product. The work runs from discovery and wireframes to a prototype and an implementation-ready handoff, with the engineers who build the product in the same team.

02. 

Where do we start with a design project?

With a free consultation: an interview about your product, your players and your constraints. Next comes a workshop or a design sprint, with its scope, timeline and commercial terms agreed before it starts, and then UX, UI and a prototype. We tailor research and discovery to the project’s needs. For Trade Stars, discovery helped shape the product before screen design began.

03. 

Can you redesign our product on the platform we already run?

Yes. We design within the APIs and constraints of your platform, so a redesign does not wait for a migration. For Playgems we redesigned a sportsbook and casino app for African markets within the existing API, designing for low-end phones and expensive data, with three UI variations per key screen. When the frontend itself needs rebuilding, we can continue with custom frontend development, including casino frontend modernization for casino products.

04. 

Who owns the design files and the design system?

You do, for everything designed for you: bespoke Figma files, tokens, components and the documented decisions behind them are transferred to you under the contract. Where we bring reusable CrustLab components, they come with a perpetual license and modification rights, and third-party assets stay on their own terms.

05. 

Do you design casino games and game art?

Yes. We design game UI, art direction, characters, iconography and win animations, and our engineers build crash games and mini casino games end to end when you want the full game. For Trade Stars the design ran from moodboards for art style, characters and color schemes to the final screens of a social crash game.

06. 

How do we choose between iGaming design agencies and a product design company?

Focus on the delivery model rather than the label. Ask who checks the design against your platform, who builds it after handoff and who owns the files. At CrustLab the designers work with the engineers who build the product, so constraints surface before development and the design can continue straight into our custom frontend development.

07. 

How has AI changed your design work?

AI speeds up parts of the work, such as exploring layout variants and preparing localized copy, and it fills the market with generated screens. It does not replace product decisions, a coherent design system or finished game art. Our designers make those decisions and review what AI produces before it reaches your product.

Industry acclaim confirmed through our initiatives

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