Top 7 Mobile App Development Trends for 2024

30 November 2021
Jakub Urban
Jakub Urban
Marketing manager
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  • Intro

The mobile app development industry is continuously evolving and transforming how we interact with the digital world. Given that 2024 is in full swing, the mobile app industry goes above and beyond introducing new trends that promise to redefine user experiences, enhance connectivity, and open up uncharted territories of digital interaction. 

As we delve into the top mobile app trends for 2024 and beyond, let’s explore how these innovations will shape the future of mobile technology, creating new opportunities for businesses and developers alike to connect with users in meaningful ways.

The Future of Mobile Apps – Will Mobile App Development Remain in Demand?

The mobile app market thrives these days. And it comes as no surprise, given that the number of smartphone users grows from year to year, reaching around 5 billion in 2024. As more people own smartphones, the demand for mobile apps and related development services continues to grow.

But what types of mobile applications generate the most downloads? Let’s uncover the top mobile application development trends in 2024 to find out.

What Are the Hottest Mobile App Trends for 2024?

AI/ML-powered Apps

One of the most dominant trends in 2024’s mobile apps will be the integration of Machine Learning and Artificial Intelligence. The unwavering popularity of these technologies along with their ongoing development provide countless possibilities for mobile app developers. To the point where it’s hard for many to envision an app without AI-based features.

This trend is about moving beyond static, one-size-fits-all app functionalities to dynamic, personalized experiences that adapt to the user’s behavior, preferences, and real-time context. In short, AI and ML have an immense impact on mobile app development these days.

What’s in it for businesses? A good example of how useful this technology might be for the company are virtual assistants and chatbots. Using an AI-powered chatbot, your customers could get the answer to their issue or question straight away, without waiting on hold to be connected to an agent. 

As the chatbots can also gather and analyze plenty of data about the users, it would make it far easier for businesses to predict the users’ future behavior and provide more personalized services to them. What’s more, as chatbots can keep working all day and night, adding one could make it easier for your customers to contact you at any time of the day or week.

Another innovative usage of AI power are remote training apps. For instance, the ones supporting soccer clubs in training young players. Such apps are designed to ensure young soccer enthusiasts can refine their skills on their own, with the added benefit of remote guidance from a professional coach and an AI-based model assessing their training videos.

With such innovations that significantly enhance in-app experiences, the future of the mobile application market appears promising.

Cloud-based Mobile Apps

One of the latest mobile app development trends to watch is the integrating apps with cloud capabilities.

Our mobile devices’ storage size may keep growing, but so do the demands of modern mobile apps. That’s why one of the challenges of mobile development has been to create apps that don’t need as much computing power but can still work efficiently. Cloud-based mobile apps might exactly be the solution here.  

As they use virtual servers to store everything they need to function, they don’t need to rely as much on the device’s hardware. That means that the application can be downloaded and used without affecting your device’s internal memory. Users can also use the apps on any device they want and easily switch between them, as they only need to log in to a server rather than install the app.

But cloud-based mobile apps can also mean visible savings for businesses. First, it can give businesses the option to access customer information from smartphones and tablets at home or while traveling, as well as quickly share that information with other parties anywhere in the world. And if you need extra bandwidth for your app, a cloud-based service can meet that demand instantly without forcing you to go through the painful process of updating your IT infrastructure.

Mobile Commerce 

Shopping through mobile phones turned out to be especially convenient for smartphone users. More than half of consumers who say they shop online every day rely on their smartphones to do so. And if you look closely at the stats, you’ll see that users actually pick their smartphones as their preferred shopping device more than all other devices combined!

Why are mobile commerce apps so popular? Well, they make it much easier to browse and search for products, so users can quickly find what they need. In addition, since the application collects information about a customer, it can later show them personalized offers that the customer is more likely to click on. Dedicated shopping apps also allow businesses to offer a fast and convenient service for their customers whenever they need it. One-click ordering, omnichannel retail, cryptocurrency payments, and voice search are just some of the features that we will likely see growing in popularity next year.

IoT-enabled Mobile Apps

In today’s world, everything can be equipped with sensors to collect information about its environment – from everyday objects like coffee makers to industrial sensors and controllers, to even cars. 

But the true power of IoT lies in the dedicated smartphone app for each device. By connecting IoT devices to our smartphones, we can easily control how those devices work even remotely. This could not only solve several small but everyday problems (like forgetting to turn off the central heating) but will also save regular users and businesses huge amounts of money.

Cross-Platform App Development

When building mobile apps, native apps are still a top choice for many businesses. But as there is a vast range of operating systems available now, optimizing and coding applications for each platform is becoming tougher and time-consuming for developers. Not to mention the cost of creating two or three native apps. 

That’s why the industry is now slowly moving towards creating cross-platform apps. What are those? Cross-platform SDKs such as React Native, Flutter, and Xamarin help developers build mobile apps that can run seamlessly across multiple platforms. In this way, app developers can develop mobile apps that work on iOS, Android, Windows, and even the web without needing to write new code for each. 

Since most of the app code is reusable, that also means that cross-platform apps can be created much faster and cheaper than native ones while offering similar performance. This has led to an increase in companies interested in cross-platform development that remains among trends in 2024.

Instant Apps                    

Instant apps also find themselves among the hottest app development trends to watch this year. The Android Instant feature allows developers to offer a slimmed-down version of their apps on the Play Store or their website and let the users decide whether or not to download and install the full version. 

After selecting an instant app, Google Play will automatically send only the files needed for that particular feature to your device and launch it immediately. No downloads, no installers, and, most importantly, no waiting. Thus, you could test several apps before deciding on the one that works best for you.

This type of apps would be especially useful for companies that have applications with large file sizes since it would allow the users to preview the product before installing and try out all the available options. 

On-demand Apps

In 2024, the landscape of mobile development continues to be shaped significantly by the rise of on-demand mobile apps, solidifying their status as not just a trend, but a cornerstone of modern mobile interactions. The world of mobile apps is booming with a variety of sophisticated on-demand services, fueled by evolving consumer expectations, technological advancements, and a global shift towards convenience and efficiency.

This expansion has ushered in a new era where virtually any service, from food delivery and ride-sharing to professional consultations and home services, can be accessed with a few taps on a smartphone.

The proliferation of on-demand mobile apps has not only changed the way businesses operate but also how they engage with their customers, leading to a more dynamic, personalized, and instant gratification-driven marketplace.

One of the events that impacted the performance and thus popularity of on-demand mobile apps is the rise of 5G technology. With faster data transfer rates and reduced latency, 5G has made it possible for apps to function more efficiently, support high-quality video streaming services, and handle more complex, real-time interactions without compromising speed or quality.

The financial model of on-demand apps also plays a crucial role in their success and proliferation. Many of these apps use a commission-based model, where the app developers earn a percentage of the transaction value between consumers and service providers. This model encourages continuous improvement and expansion of services to attract more users and retain existing ones, fostering a competitive yet innovative market environment.

Follow the Latest Trends in Mobile Application Development

The mobile app development industry is continuously expanding, with new trends hitting the mainstream. This year, top mobile apps not only integrate the latest innovations, including AI and ML, but also proceed with well-established approaches like cross-platform development.

After reading this article, you should gain a good understanding of mobile app development in 2024 and find something that might work in your case.

But the future of mobile app development can be very dynamic. Whether you’re an app developer or an entrepreneur, following mobile app market news and staying up-to-date with the latest trends will help you keep up with ever-changing customer demands.

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