How to start an online gambling business? Create a gambling website

16 May 2022
Adam Gontarz
Adam Gontarz
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  • Intro

Creating a gambling website can be a lucrative and exciting business venture. However, it is important to understand the legal requirements and other necessary steps involved in setting up this type of website. No matter if you’re only starting to create a gambling solution or have been in the business for years, this guide will provide you with all the information you need to get started. Without the right approach, your gambling application could get you into hot water rather than bring success. So, let’s take a look at how to create a gambling website the right way.

What is a gambling website, actually? 

A gambling website is an online platform that allows users to place bets on various sporting events or casino games. It is also a form of entertainment for many people who enjoy playing games of chance.

We used the word “platform”  because gambling websites have become more than just a place to gamble – and are more than just websites per see. This makes them a one-stop-shop for gambling needs, as they are multi-faceted and provide a plethora of services. 

A gambling website can refer to both a mobile app and a desktop application. It may a basic sportsbook application or a more advanced ecosystem for online gaming that includes features like live streaming, in-play betting, and virtual reality casinos. 

And in our article, we’ll explore how to start your online gambling website journey.

How to make your own gambling website: first steps

#1 Define your requirements

The first thing you need to do when creating a gambling website is to determine your requirements. This includes understanding the gambling laws in your jurisdiction, obtaining the necessary gambling licenses and permits, and selecting the right platform and payment processors.

Depending on the type of gambling site you want to create, you may also need to obtain the gaming software from a provider. For example, if you want to create an online casino, you will need to obtain a gaming license as well as software from a casino platform provider.

If you want to create a sports betting website, on the other hand, you will need to obtain a sports betting license and select a sports betting platform. You will also need to choose a payment processor that supports sports betting.

This is the step where you should define your vision too. Do you want to create an online casino or a sports betting website? What kind of games do you want to offer? What is your target market? These are all important questions that you need to answer before moving on to the next step.

#2 Don’t bite off more than you can chew

Creating a gambling website can be a complex and expensive process. So, it’s important to start small and scale up as you go. For example, if you’re just starting out, you may want to create a simple website that only offers one or two games. You can then add more games and features as your business grows.

It’s important to measure your own capabilities too. Do you have the necessary experience and knowledge to create a gambling website? If not, you may consider partnering with someone who does.

Creating a gambling application is not a one-person job. You will need a team of experienced professionals to help you with everything from obtaining the necessary licenses to designing and developing your website.

#3 Set priorities and budget

After you have defined your requirements and capabilities, it’s time to set some priorities and budget. Creating a gambling app can be expensive, so you need to make sure you have the necessary funding in place.

You also need to set priorities for your project. What are the most important features of your website? What can you live without? It’s important to create a balance between your budget and your priorities.

For example, if you’re on a tight budget, you may want to focus on developing the most essential features of your website first. You can then add more features and games as your budget allows.

#4 Consider creating MVP first

When designing a gambling website, you may want to start by creating a minimum viable product first. This is a good way to test the waters without investing too much money or time.

An MVP is a bare-bones version of your website that includes only the most essential features. For example, if you create an online casino, your MVP may only include a handful of casino games instead of the full suite of games.

Creating an MVP can help you save money and time in the long run. It’s also a good way to get feedback from your target market and make sure that your website is on the right track. With MVP,  you can make changes and add features as you go.

If you create a sports betting website, your MVP may only include the ability to bet on a few sports. You can then add more sports and features as your business grows.

Creating an MVP is not essential, but it’s something you should consider if you’re on a tight budget too.

You can then add more features and games once you’re ready. This is a good way to reduce risk and get feedback from your target market before investing too much money or time in your project.

#5 Actually, discuss your idea

When creating gambling solution, it’s a good idea to discuss your idea with an expert. An expert can help you with everything from obtaining the necessary licenses to designing and developing your website. They can also help you set realistic goals and budget for your project.

If you don’t have any experience in the gambling industry, it’s nearly essential to seek out an expert’s advice. Otherwise, you may make costly mistakes that could jeopardize your entire project.

In this stage, you can consider:

  • using consulting services,
  • product discovery sessions,
  • creating a prototype or MVP,
  • running product workshops.

All of the above cost less than developing a fully functional product, but they will still give you valuable insights or a brand new perspective on your project.

gambling website first steps infographic

Make your gambling business with a trusted partner

While it is technically possible to create gambling solution on your own, it is not advisable. There are many regulatory and legal hurdles to clear, and the process can be very time-consuming. It is much easier and less risky to partner with an established gambling website provider.

Below, you will find a list of some of the things you take into account when looking for such a provider. This is not an exhaustive list, but it will give you a good idea of what is involved.

#1 Analyze your needs

Look at what you want to offer and what your target market is. Do you want to offer sports betting, casino games, or both? What kind of software do you need? Will you need a payment processor?

Other factors to consider include:

  • The jurisdiction in which you will be operating. Each country has different gambling regulations, so it is important to choose a provider that is familiar with the laws in your country.
  • The languages you need to be supported on your website.
  • The currencies you want to accept.
  • The payment methods you want to offer.

Once you have a good understanding of your needs, you can start looking for providers that offer the services you need.

These may include product development teams or staff augmentation.

With product development teams, you can create your own unique gambling website. This is a good option if you want to create a very specific type of website or offer something that is not currently available on the market. However, you have to take into account that this option is usually more expensive and time-consuming.

Staff augmentation is a good option if you want to create gambling software quickly and cheaply. In this case, you would use the services of an existing provider to create your website. This option is less expensive but it does have some drawbacks. For example, you may be limited in terms of the design and functionality of your website.

Before choosing a provider, it is important to do your research and read reviews. You should also contact the provider and ask them any questions you may have. Once you have found a good provider, you can start working on creating your gambling app.

#2 Check what works best for you

Do you need a designer along with a development team to create your own online gaming software? If you don’t have a design yet, you may want to go with the full package that some providers offer. This will give you a complete website, ready to go live, in a shorter time frame, and usually for a lower cost. When you collaborate with a well-experienced provider, you can take it as a given that their designers have experience in the industry, know trends, and are familiar with the workflow.

Then, based on the project, the development team will create the igaming software that will power your website and make sure it runs smoothly. They will also test it to make sure there are no bugs and that everything works as it should.

You just need to focus on promoting your website and attracting players.

#3 Make a shortlist

Now that you know what you need and what to look for in a provider, it’s time to create a shortlist of potential candidates.

You can use the following sources to find good software providers:

  • LinkedIn search – this is a great way to find software development companies that have experience in the gambling industry.
  • Google search – try searching for “gambling website provider” or “online casino software”.
  • Word of mouth – you can seek referrals for good service providers.
  • Clutch – this is a directory of software development companies that you can filter by industry and location.
gambling website client's review

one of many positive Clutch reviews of our services

  • Network gambling business contacts – if you have any contacts in the gambling industry, they may be able to recommend some good providers.
  • Industry conferences – if you attend any industry conferences, you will be able to meet potential providers and see their work in person.
  • Recommendations –  if you know any other businesses that have created gambling solutions, they may be able to recommend some good providers.

There are many factors to take into account when making your final decision. These include:

  • The price – how much does the provider charge for their services?
  • The quality of the service – is the provider reliable and do they have a good reputation?
  • The turnaround time – how long will it take for the provider to create your website?
  • The level of support – what kind of support does the provider offer?
  • The reviews of the provider, as well as any case studies or testimonials. This will give you a good idea of what it is like to work with the provider.
  • The experience of the provider – how long has the provider been in business? Do they have experience in creating gambling websites?
  • The location of the provider – is the provider based in your country or region? This can (but doesn’t have to) be important for legal reasons.

Taking all of these factors into account will help you narrow down your list of potential providers and choose the best one for your needs.

#4 Ask for quotes and compare them

Having found a few providers that look promising, it is time to contact them and ask for quotes.

When requesting a quote, be sure to include all the details of what you need so that the provider can give you an accurate estimate.

You should also ask the provider for some examples of their work so that you can get an idea of their quality. Once you have received all the quotes, you can compare them and choose the best one based on your needs and budget.

The price of a gambling app will vary depending on things such as:

  • how advanced the website is (i.e. the number of features it has),
  • the size of the website (i.e. how many pages and products it has),
  • the complexity of the design,
  • whether or not you need custom development work,
  • how much support do you need from the provider,
  • what technology the website will be built on,
  • the possibility of using pre-defined templates or modules,
  • timeframe and deadlines,
  • UX and UI needs and requirements,
  • mobile design and responsivity,
  • maintenance costs,
  • hosting fees,
  • domain registration fees,
  • licensing fees,
  • payment processing.

and more. That’s why it’s essential to define your needs before requesting a quote. The better you can define your needs, the more accurate the quotes will be.

It is also important to remember that the cheapest option is not always the best one. You should focus on finding a balance between price and quality.

gambling web app partner

Online Gambling – a few words of conclusion

Gambling is a business that is constantly changing and evolving. In order to keep up with the competition, you need to be prepared for digitalization. This means having a strong online presence and utilizing all of the latest technologies available to you. At our company, we are dedicated to helping gambling businesses succeed in the digital age.

If you’re feeling overwhelmed by this process or simply don’t have the time or resources to do it yourself, let us help! We have experience in delivering gambling projects – our portfolio and case studies speak for themselves – and we can take care of everything for you. Contact us today to get started!

So what are you waiting for? Contact us today and let’s get started on building your successful online gambling business!

Contact us and get a free project estimation!

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