How to Start an Online Casino in Brazil in 2025

Brazil is undergoing a major transformation in its gambling industry, with online casinos and sports betting becoming fully regulated under the oversight of the Secretariat of Awards and Betting (SPA), part of the Ministry of Finance. This shift unlocks exciting business opportunities and marks a new era for the market.

Historically, gambling in Brazil faced strict prohibitions, but recent legislative changes aim to recapture lost revenue and bring operators into a structured, legal framework. This article provides a detailed roadmap on how to start an online casino in Brazil, from understanding the local market to securing licenses and implementing effective marketing strategies. Casino software development also plays a crucial role in ensuring a seamless user experience and compliance with local regulations.

• Brazil has transitioned to a regulated online gambling market, marking a significant milestone for the industry with official operations starting on January 1, 2025.
• Understanding market dynamics, adhering to local regulations, and obtaining necessary licensing is crucial for successfully launching an online casino in Brazil.
• Effective marketing strategies, secure payment methods, and robust customer support are essential to attract and retain players in the competitive Brazilian gambling landscape.

Understanding the Brazilian Online Gambling Market

The Brazilian gambling market is ripe with opportunities for both local and foreign operators. With a vast majority of Brazilian sports fans already engaging in online betting, the potential of this market is undeniable.

The Brazilian market offers vast potential, thanks to a strong sports betting culture and growing digital gaming adoption. With over 213 million residents and an estimated 39 million active online betting accounts by 2026, it’s clear that demand is high.

For entrepreneurs entering this space and wondering how to start an online casino business there, success depends on understanding not just regulations, but also player preferences, payment trends, and competition. Let’s break it down.

Is Online Gambling Legal in Brazil?

Yes, but that wasn’t always the case. Online gambling in Brazil has undergone significant legal transformations over the years. Historically, gambling activities were largely prohibited due to the 1946 decree by President Eurico Gaspar Dutra, which banned most forms of gambling. However, the landscape began to change with the introduction of the ‘Law of Bets’ (Law No. 13,756/2018) on December 12, 2018. This pivotal legislation laid the groundwork for the regulation of online gambling activities, including online casinos and sports betting.

The Brazilian government further advanced the regulatory framework with Provisional Measure No. 846/2018, later converted into Law No. 13,756/2018, which established guidelines for the allocation of funds generated from sports betting. This measure aimed to ensure a secure and fair gambling environment, permitting online casinos and sports betting operations to function legally under specific conditions. The official regulatory operations commenced on January 1, 2025, marking a new era for the Brazilian gambling industry.

Overview of the Brazilian Gambling Market

The Brazilian gambling market has experienced remarkable growth, driven by a robust demand for online sports betting and casino games. With over 213 million people, Brazil is Latin America’s largest country, and approximately 60% of the population engages in some form of gambling activity.

The online gambling sector, in particular, is projected to grow significantly, with an estimated annual growth rate of 18% over the next five years. The country is expected to have 39 million active online betting and iGaming accounts by 2026, with an average GGR per account of approximately $133.

Tailoring your online casino offerings to meet local demands requires a deep understanding of player preferences and market trends. Mobile gaming is on the rise, with over 70% of Brazilian players accessing online casino websites via mobile devices. This emphasizes the importance of mobile compatibility for online casino operators.

Brief History of Online Gambling in Brazil

Gambling in Brazil has a tumultuous history, starting with a decree in 1946 that made most forms of gambling illegal due to religious opposition. Before this restriction, gambling was a popular pastime enjoyed by Brazilians, and casinos were considered big businesses.

Despite these restrictions, horse racing and sports betting have remained legal. Over the years, various legislative changes, such as the Zico Act and the Pelé Act, have impacted the gambling landscape. Poker was always exempted from the ban because it was considered a game of skill. In 1971, non-commercial bingo was legalized. This was followed by the legalization of horse racing betting in 1964 and the creation of state-owned lotteries in 1986.

The most recent legislative change, the ‘Law of Bets,’ marks a significant step towards regulating gambling and betting in Brazil.

Online Gambling Regulations in Brazil

Successfully establishing an online casino in Brazil requires a thorough understanding of the regulatory environment. The Brazilian government has implemented a series of regulations aimed at ensuring a secure and fair gambling landscape. These regulations address critical issues such as underage gambling, money laundering, and consumer protection.

1. Licensing Requirements: To legally operate an online casino, Operators must secure approval from the Secretariat of Awards and Betting (SPA) under the Ministry of Finance. To obtain this license, an operator has to be based in Brazil, demonstrate financial stability, and implement responsible gambling measures, while ensuring compliance with local laws.
2. Age and Identity Verification: Strict age and identity verification processes must be in place to prevent underage gambling and ensure compliance with the legal gambling age in Brazil, which is 18 years.
3. Anti-Money Laundering (AML): Online casinos must adhere to stringent anti-money laundering regulations. This includes monitoring transactions, reporting suspicious activities to the relevant authorities, and maintaining comprehensive records.
4. Consumer Protection: Operators must implement measures to protect consumers, such as providing clear terms and conditions, ensuring fair play, and offering accessible customer support. Transparency in financial transactions and game outcomes is also mandated to build trust with Brazilian players.
5. Advertising Restrictions: Marketing and advertising of gambling services are regulated to prevent misleading promotions and to promote responsible gambling. Advertisements must not target minors or vulnerable individuals and should include responsible gambling messages.

Adhering to these regulations is mandatory for legal operation and gaining the trust of customers. Understanding the specific requirements and how to meet them will be a cornerstone of your business strategy.

Legal Requirements and Licensing for Online Gambling Business in Brazil

To set up a gambling business in Brazil, you need to navigate the country’s new legal landscape. From obtaining the necessary licenses to registering your company, each step requires careful attention to detail. If you want to check other licenses for comparison, read about the best gambling licenses listed in our comprehensive ranking.

Adhering to local regulations is mandatory and crucial for the long-term success of your business. These regulations are designed to ensure a secure gambling environment, prevent money laundering, and protect consumers, making compliance a top priority for any operator.

Obtaining a License

Obtaining a gambling license is vital for launching your online casino in Brazil. The process includes meeting criteria such as financial stability, a commitment to responsible gambling practices, and ensuring your operations align with Brazilian gambling laws. The Secretariat of Awards and Betting under the Brazilian Ministry of Finance oversees the licensing process. Operators can either get a sports betting or an online casino license.

To learn more about how to secure a gambling license, refer to our detailed guide.

Registering a Company

To apply for a gambling license in Brazil, the company must be incorporated in the country, with at least 20% of its capital owned by a Brazilian citizen or company. The operator will be required to submit the Articles of Incorporation and proof that 20% of the shares are owned by a Brazilian partner as part of the licensing process.

Compliance

Adherence to Brazil’s regulatory requirements is vital for any gambling business that wishes to continue to operate in this jurisdiction. This includes adherence to rules regarding consumer protection, anti-money laundering, customer identification (KYC), and secure player data. Operators must implement robust systems to monitor financial activities and report any suspicious transactions to the relevant authorities. Regular audits and updates to your compliance strategies will help maintain your business’s integrity and reputation in the Brazilian iGaming market.

Building a Successful Online Casino Business in Brazil

Building a successful online casino business in Brazil requires a comprehensive and strategic approach, encompassing everything from market analysis to financial planning and selecting the right casino software providers. Each step is crucial to ensure your business not only complies with local regulations but also meets the expectations of Brazilian players. Here’s a detailed guide to help you navigate the process effectively.

1. Market Analysis

Conducting a thorough market analysis is foundational for your online casino business. This will help you understand the dynamics of the Brazilian market, identify key factors that influence consumer behavior, and recognize the aspects of Brazilian culture that may impact the gambling experience. By doing so, you can position your business for growth in this market.

2. Budgeting and Financial Planning

Financial planning and budgeting are critical for the sustainability of your online casino business. Strategic planning ensures your business remains financially viable and can adapt to market changes. You need to allocate funds wisely for marketing, casino software development, and regulatory compliance. You should also consider the costs associated with obtaining licenses, developing a user-friendly interface, and implementing secure payment systems as well as customer support and marketing campaigns to ensure long-term success.

3. Choosing a Reliable Software Provider

Picking the right casino software provider is vital for the smooth operation of your online casino site. Consider factors like game quality, user-friendly interfaces, and strong security as part of the criteria for selecting a reputable software development company that can provide the technological foundation needed to compete in the Brazilian market.

Operators typically have two main options: building a fully custom platform from scratch or opting for a pre-built solution. A custom platform offers complete control over features, branding, and player experience, making it ideal for differentiation but requires a higher initial investment and ongoing development efforts.

A white-label solution, on the other hand, provides a faster and more cost-effective market entry, with pre-integrated games, payment systems, and compliance features. While it allows for quick deployment, it can be less customizable and may become cost-ineffective in the long run.

A common middle ground is a template-based platform with a custom front end. This approach combines the efficiency of a white-label solution with the flexibility to design a unique user experience, ensuring both speed to market and brand differentiation.

Ultimately, the right choice depends on your business goals and budget, but partnering with a strong software provider is essential for long-term success.

4. Design and Development

Creating a reliable and user-friendly website or mobile app is critical for a seamless gaming experience. If you’re wondering how to start an online gambling website or how to start a casino app, focus on intuitive design, fast loading times, and mobile compatibility to meet Brazilian players’ preferences. A well-designed platform enhances user engagement and retention, ensuring that your online casino site or app stands out in the competitive Brazilian market. Consider incorporating features like bonuses and multilingual support to appeal to a broader audience.

5. Selecting Games and Game Providers

The right casino games and game providers are crucial for attracting and retaining players in Brazil’s competitive market. Your casino platform should offer a diverse selection of casino games, including live dealer games, slot machines, table games, and specialty games, to cater to the varied tastes of Brazilian players.

A key advantage of choosing a white-label solution is that it typically includes pre-integrated game providers, giving operators immediate access to a broad selection of titles without needing to negotiate individual partnerships. However, the available games depend on the agreements the white-label provider has in place.

For those opting for a custom software development company, many providers offer game integrations as part of their service, either through pre-existing agreements or by facilitating new partnerships based on the operator’s preferences. In some cases, operators may still need to negotiate directly with game providers, especially if they seek exclusive content or additional customization.

6. Payment Methods and Transaction Security

Secure and verified payment methods are essential for your online casino’s success. In setting up your casino platform you need to implement robust security measures to prevent money laundering and ensure safe financial transactions. In Brazil, offering a variety of localized payment options is crucial to cater to the preferences of players. Popular methods include debit cards, bank transfers, and digital payment systems like PIX, which is widely used for its fast and secure transactions.

Additionally, integrating e-wallets and cryptocurrencies can cater to tech-savvy users seeking alternative payment solutions. To ensure transaction security, gambling operators can leverage advanced encryption technologies that protect sensitive data and maintain compliance with international security standards such as PCI DSS. Regularly updating your security protocols and conducting audits will help safeguard your online casino website from potential threats, fostering trust and confidence among your Brazilian customers.

Launching and Operating an Online Casino in Brazil

Launching and operating an online casino in Brazil involves several key steps, each critical for ensuring success in this burgeoning market without compromising on compliance. The evolving regulatory landscape offers numerous growth opportunities, with the market expected to increase by about 20% by 2027. Let’s delve into the essential aspects of running a successful casino operation.

Ensuring Security and Responsible Gaming

Robust security measures and responsible gaming practices are critical for creating a safe gaming environment. The Brazilian gambling law requires gambling operators to implement comprehensive age verification systems to prevent underage gambling and protect player data using advanced encryption technologies. 

There’s also a need to adhere to anti-money laundering regulations by monitoring financial transactions and reporting suspicious activities. The ABRADIE organization created by the Brazilian government supports these efforts by promoting a safe gambling environment, advocating for fair play, and ensuring operators adhere to iGaming industry best practices.

Customer Support and Retention

Reliable customer support is crucial for maintaining player satisfaction and loyalty. Online casinos should offer multilingual assistance to cater to Brazil’s diverse population while providing attractive bonuses and promotions to enhance the player experience.

The new Brazilian gambling law prohibits operators from offering welcome bonuses to encourage responsible gaming. However, gambling platforms can still offer other bonuses for existing players to aid retention. More importantly, implementing a user-friendly interface and responsive customer service channels can significantly improve player retention.

Financial Management and Performance Monitoring

Ongoing financial management and performance monitoring are essential for your online casino’s success. Casino platform operators need to track revenue trends, ensure compliance with local taxation laws, and adapt to market changes to maintain operational sustainability. You should track various performance metrics to evaluate the effectiveness of strategies and customer engagement initiatives. This strategic oversight helps identify opportunities for growth and improvement, ensuring your business remains competitive and profitable in the Brazilian market.

Marketing and Promotion Strategies for Online Casino Business in Brazil

Effective marketing and promotion are key to attracting and keeping players in Brazil’s competitive gambling market. To succeed, operators must tailor their strategies to local preferences while ensuring full compliance with the latest advertising regulations.

Boosting your casino’s visibility through SEO and PPC campaigns remains a smart approach. Focus on Brazil-specific gambling keywords to attract the right audience. However, new regulations require that all ads be clear, responsible, and not target minors or vulnerable groups.

Platforms like Instagram, Facebook, and X provide powerful ways to engage with players. However, under new rules, operators are fully responsible for ensuring influencers and brand ambassadors follow responsible gambling guidelines. That means avoiding misleading claims, promoting safe gambling, and ensuring marketing content aligns with regulatory standards.

Affiliate programs can be an effective way to expand your reach through trusted local partners. However, affiliates must comply with the same strict advertising regulations as operators, and any non-compliant promotions could result in legal issues. Choosing reputable affiliates who understand and follow the rules is crucial.

All marketing materials must emphasize responsible gambling and promote a safe, transparent gaming environment. The new framework requires operators to include responsible gambling disclaimers and avoid aggressive promotional tactics.

By staying compliant and focusing on ethical, well-targeted marketing, operators can successfully grow their brand while maintaining trust and legitimacy in Brazil’s evolving gambling landscape.

The Future of Online Gambling in Brazil

The future of internet gambling in Brazil is promising, with substantial growth anticipated. With a 20% annual market growth expected through 2027, Brazil is one of the most exciting places to launch an online casino. The combination of favorable regulations, increasing player demand, and digital innovation makes it an ideal market for both local and international operators.

Open an Online Casino in Brazil with CrustLab!

Launching an online casino in Brazil involves understanding the legal landscape, conducting thorough market analysis, and implementing effective marketing strategies. By following the steps outlined in this blog post, you can position your business for success in this rapidly growing market. The future is bright for online gambling in Brazil, and now is the perfect time to seize the opportunity.

CrustLab is here to help you navigate the complexities of launching an online gaming business in Brazil. Our expertise in iGaming development and deep understanding of the Brazilian gambling market makes us the ideal partner for your venture. Contact us to get started on your journey to success in the iGaming sector.