BetMakers
the Next Generation Online Betting Platform
case study ·
Betting
ABOUT THIS PROJECT
CrustLab created a new version of the web and mobile applications, changing the system’s backend architecture and technology stack. The previous version of the betting platform did not achieve satisfactory performance and barely attracted new users due to the huge technological debt and obsolete design of its UX and UI. The online betting app needed a refresh to change this.
What services did we perform?
Project in numbers
241%
more weekly sessions
The number of weekly sessions per user increased by 241% since the system was first deployed.
40%
faster betting
The mean time needed to place a bet on mobiles reduced by 40%.
Project challenges
The main challenge of this project was creation of the next generation of their betting system. Unfortunately, due to the debt, adding new functionalities seemed to be time-consuming and very expensive. The best solution was to take a step back, rewrite the application code, and run a refreshed version of the online betting platform that was richer in a number of new functionalities as well as flexible enough to add new features in a quick and cheap way.
tRUSTED BY LEADING BRANDS
There is no better recommendation than the opinion of a satisfied customer. See what founders and managers say about cooperation with CrustLab.
Wiktor Grabarczyk
CEO
It was pretty impressive how quickly
they got acquainted with the project requirements
and identified the challenges ahead.
We also appreciated their dedication
and eagerness to bring the highest value from day one.
Brian Flynn
Co-Founder
This team is hungry, sharp, "on it" and very customer-focused. I had no idea that I could
find such great help from the other side of the world – especially a firm that could
understand our product requirements even though I'm not a tech product manager.
SCOPE OF WORK
BetMakers asked CrustLab to create the next generation of their offered Web UI.
01.
BACKEND
After checking the system we decided to rewrite the backend part of it and apply newer, performant solutions. We redesigned the database architecture and redefined the user experience as well.
02.
WEB FRONT
We also added new functionalities including new payment methods, new bet types, improvements to the embedded wallet, an extensive reporting system (analytical tools for BetMakers and stats of wins and losses for end customers), plus notifications to protect users against gambling addiction in accordance with the responsible gambling initiative.
03.
Mobile Front
Later, we also created a new version of the offered mobile application, reusing the backend we created. The features implemented as a part of the new and improved version of the platform, with the web interface as the primary change visible to end-users, have been completely transferred to native Android and iOS mobile applications. One of the key points in the scope of work was the extension of these mobile apps with the feature of direct connection with standalone terminals guaranteed thanks to QR code scanners.
result
With a redesigned system CMS, BetMakers and its customers are able to toggle features and customize the product in a pleasant and intuitive way on both web and mobile platforms. The previous, offensive approach of configuration checking has been replaced with a performant mechanism that makes it possible to apply changes to the user interface in milliseconds instead of minutes or hours.
CrustLab consistently adds value to our organization in many ways. We've received very positive
feedback on the system CrustLab has delivered. Our customers regard it as an excellent product. Our experience working with them has far exceeded those of other vendors.
Scott Watterson
Director of Digital Development