The esports betting market is growing fast. With millions of viewers watching competitive matches and placing bets in real time, esports has grown far beyond just playing games. It’s now a dynamic industry where fans engage, predict outcomes, and follow their favourite teams through tournaments. The betting landscape is rapidly evolving, shaped by technological innovations and increasing user engagement that are transforming the overall environment and experience within the industry.

As the industry evolves, software platforms have become a core part of the ecosystem. From mobile apps to in-game integrations, esports software solutions help operators deliver smooth betting experiences. Technological advancements such as mobile apps, virtual reality, and data analytics are revolutionizing how users interact with esports betting platforms.

This article explores how the esports betting market has developed, what’s driving its growth, and where it may be headed in the years to come, with a special focus on the market worldwide and its ongoing global expansion.

The esports betting market in 2025 is experiencing rapid global growth, driven by the rise of mobile gaming, seamless streaming integration, and smarter betting platforms. Esports betting market growth is fueling new industry trends and attracting more participants and revenue than ever before.
As the industry matures, legal regulation and responsible gaming measures are gaining ground worldwide. Age restrictions, licensing, and anti-match-fixing policies are helping to build a safer environment for users.
Innovative trends like AI-personalised odds, micro-betting during live matches, and crypto-based payment systems are transforming the way users interact with betting platforms and shaping the future.

Introduction to Esports Betting and Esports Market

Esports betting is the practice of placing wagers on video game matches played by professional players or teams and streamed live. They attract huge audiences who follow and bet on outcomes like match winners, total rounds, or specific in-game events. Betting on esports is a growing trend, engaging new demographics and increasing viewer participation across various age groups.

While it shares similarities with traditional sports betting, esports betting differs in key ways. With the rise of online sports betting, both esports and traditional sports wagering have evolved through digital platforms, making them more accessible and dynamic. Games are constantly updated, and outcomes can be influenced by patches, character picks, or map selections. This adds a layer of unpredictability and strategy unique to the esports environment.

The esports market has evolved from a niche subculture into a global industry. As competitive gaming and live streaming have grown, betting has become a major part of how fans engage with tournaments and sports leagues.

If you’re new to this space, our esports betting guide offers a closer look at how it all works.

Esports Betting Industry Overview

When esports betting started in the early 2010s, bettors placed bets informally on niche forums or wagered in-game items. The latter was known as “skin gambling,” and it was far from safe.

But as esports gained popularity and legitimacy, so did the betting side of it. Platforms began to offer structured odds, live markets, and regulated betting options. As the industry became more organized, revenue is generated through various channels such as sponsorships, advertisements, merchandise, and broadcasting rights, further fueling its growth. Today, esports betting is part of the wider online gambling industry. Many licensed sportsbooks now include it alongside traditional sports.

Several key moments helped shape this growth. For instance, the rise of high-stakes tournaments like The International (Dota 2) and League of Legends World Championship created large betting volumes and global attention. The widespread use of streaming platforms like Twitch also made real-time engagement more accessible.

The global gaming boom played a major role as well, especially among younger audiences. With more users playing and watching games, demand for betting options naturally followed. Technology has also helped. Today’s sports betting software supports features like live odds, mobile compatibility, and player stats that make the experience smoother for both operators and users.

As esports continues to grow, the betting side is becoming more structured, accessible, and trusted than ever before. The expansion of both traditional and esports sports activities, with more events and leagues, is driving increased demand for betting within the wider online gambling industry.

Esports Betting Market Size and Global Forecast: Betting Market Dynamics

The global esports betting market is experiencing rapid expansion. According to The Business Research Company, the esports betting market share grew from 11.22 USD Billion in 2024 to 12.66 USD Billion in 2025. It has a projected compound annual growth rate (CAGR) of 12.9% through 2025. From there, it is expected to reach approximately 20.39 USD Billion by 2029, maintaining a similar growth pace.

Breaking the market report down regionally, North America is currently the largest market due to users’ higher disposable income. The continent accounts for around 40% of global betting volume, with the U.S. alone generating approximately 0.825 USD Billion in wagers in 2024. Europe follows closely behind, holding about 30% of the market. The Asia-Pacific region is emerging fastest in terms of growth rate. Esports betting market segmentation by region, demographics, and game type reveals that popular titles like League of Legends and CS: GO attract different age groups and betting behaviors, with regional differences in market size and growth potential.

When looking at betting volumes and user participation, the average esports wager varies significantly across regions and game types, reflecting local preferences and economic factors.

Market forecasts remain consistent: Grand View Research predicts a 16.4% CAGR between 2025 and 2030, pushing estimated revenues from 16 USD Billion in 2024 to nearly 40 USD Billion by 2030. Current dynamics suggest this market will more than double in the coming years. The growth will be driven by rising esports engagement, advanced betting platforms, and expanding legal frameworks globally.

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Market Segmentation in Esports Betting

The global esports betting market is highly dynamic, with segmentation playing a crucial role in understanding its rapid expansion and evolving trends. Market segmentation in esports betting helps operators and investors identify where demand is strongest and how to tailor their offerings for maximum impact.

By Game Title:The esports betting market is dominated by a handful of blockbuster titles, with League of Legends, Dota 2, and Counter-Strike consistently leading in both betting volume and average revenue per user (ARPU). These games attract the largest audiences and generate the majority of esports bets, thanks to their frequent tournaments, established professional teams, and passionate fan bases. The high ARPU for these titles reflects the strong demand for competitive gaming and the willingness of fans to place bets on their favorite esports events.

By Demographics:Age segmentation reveals that the 26-30 age group is the most active in esports betting. This segment benefits from higher disposable income and a strong affinity for both online betting and esports culture. While younger bettors (18-25) are highly engaged, those in the 26-30 bracket are more likely to place larger wagers and participate in a wider range of betting markets, including sports betting and esports bets.

By Geography:Geographically, North America stands out as the largest market for esports betting, driven by the growing popularity of esports in the United States and Canada, as well as robust online betting infrastructure. The Asia-Pacific region, including key markets like China, Japan, and South Korea, is experiencing the fastest annual growth rate (CAGR), fueled by a massive esports industry and a rising number of esports tournaments. South Korea, in particular, is a global leader in competitive gaming, with a mature esports scene and a high demand for regulated betting platforms.

By Bet Type:The esports betting market is also segmented by the types of bets available. Traditional match winner bets remain popular, but there is a growing appetite for prop bets—specific wagers on in-game events such as first blood, most kills, or objective control. Live betting, which allows users to place bets during ongoing matches, is gaining traction as fans seek more interactive and immediate betting experiences.

By Device:Mobile gaming is a significant segment within the esports betting market. The increasing use of smartphones and the availability of dedicated betting apps have made it easier than ever for users to place bets on esports events from anywhere, driving up both participation and average revenue per user.

Market Outlook:The global esports betting market is expected to see a substantial increase in market share during the forecast period, with an annual growth rate (CAGR) exceeding 10%. This growth is propelled by the rising number of esports tournaments, the expanding influence of professional teams and sports leagues, and the increasing investment from both established betting companies and new entrants. As the popularity of esports continues to surge, so does the demand for esports betting, making it a key driver of revenue in the broader betting industry.

However, the market also faces challenges, including strict regulations in certain regions and the ongoing need for secure, regulated betting platforms. Addressing these challenges will be essential for sustaining growth and ensuring a safe, trustworthy environment for esports bettors worldwide.

In summary, market segmentation in esports betting reveals a landscape shaped by favorite games, engaged demographics, regional trends, innovative bet types, and the rise of mobile gaming. As the esports industry continues to evolve, understanding these segments will be critical for capturing market share and meeting the growing demand for esports betting across the globe.

Key Factors Driving Growth in the Esports Betting Market

The growth of the market is heavily influenced by several factors. They include:

Rising popularity of esports and betting: The increasing popularity of esports and sports betting is a key growth driver. Global tournaments now attract millions of viewers. Fans follow teams and players just like they would in regular sports, creating high demand for betting options.
Increased investment: Increased investment from traditional sports organizations and broader industry stakeholders is fueling market expansion. This financial backing is leading to greater legitimacy, strategic collaborations, and overall growth within the esports betting industry.
Mobile gaming: Smartphones make it easy for users to place bets from anywhere. Mobile apps have made esports betting more accessible, especially for younger users.
Streaming platform integration: Twitch and YouTube Gaming allow live betting during matches. Viewers can watch and place bets in real time.
Advanced digital payments: Faster payment systems and support for cryptocurrencies make betting smoother and safer. This helps build trust with new users.
Improved betting platforms: Modern platforms use AI, data analytics, and scalable infrastructure. These tools support features like live odds, prop bets, and better user experiences.

Most Popular Esports Games for Betting in 2025

The most popular esports titles drive viewership and shape betting habits. Their clear rules, frequent tournaments, and loyal fan bases make them ideal for casual and experienced esports bettors alike. Innovative features like flash markets and bet builders are also rising in popularity, allowing users to make rapid, real-time wagers or create custom bets during key moments, further enhancing the esports betting experience.

1. Counter-Strike 2 (CS2)

The latest version of Counter-Strike remains one of the most bet-on esports games. With regular tournaments like the BLAST Premier and ESL Pro League, CS2 offers predictable formats and high-stakes matchups. Bettors often place wagers on map outcomes, round counts, and player performance.

2. League of Legends (LoL)

LoL has a massive international fanbase and regional leagues like the LEC, LCS, and LCK. The annual World Championship draws huge betting volumes. Common bets include match winners, total kills, and first team to destroy a turret or slay a dragon.

3. Dota 2

Known for its huge prize pools in tournaments like The International, Dota 2 continues to attract bettors. Its complex gameplay allows for unique prop bets, such as hero bans, tower timings, and comeback victories.

4. Valorant

Riot Games’ tactical shooter has built a strong competitive ecosystem with events like VCT Masters. Valorant’s fast pace and strategic depth make it appealing for live betting and round-by-round predictions.

Who Bets on Esports? Demographics and Audience Insights

Electronic sports betting attracts a younger and more tech-savvy audience than traditional sports gambling. Most bettors fall within the 18–34 age group. Research from LOOT.BET and Newzoo show that around 78% are between 18 and 25, and another 16% are aged 26 to 30. This reflects a broader generational trend where millennials and Gen Z are highly engaged with digital platforms and esports culture.

Gender distribution is still skewed, with male users making up about 64% of the esports betting audience. However, female participation is gradually increasing as the esports fanbase becomes more diverse. Bettors tend to be frequent online users. They are often familiar with streaming platforms, mobile apps, and cryptocurrency transactions.

Geographically, Asia-Pacific leads in esports viewership and betting activity. However, North America generates some of the highest betting revenues due to stronger regulatory frameworks, higher average revenue per user (ARPU), and widespread use of licensed platforms. Europe follows closely, with steady market growth and increasing legalization across various regions.

Overall, the esports betting audience is global, youthful, digitally native, and highly responsive to real-time, mobile-first experiences. This is an important shift for the future of the betting industry.

How Technology Is Transforming the Esports Betting Market

Advances in iGaming software development are playing a major role in transforming the esports betting market. These tools support live odds, mobile responsiveness, and data-driven features that enhance the betting experience for both users and operators. Technological advancements such as artificial intelligence, blockchain, and mobile apps are driving growth and transforming the user experience in the esports betting industry.

One of the most noticeable changes is the growth of live betting, in which odds shift in real time during a match, so bettors need to react instantly to in-game events. This makes betting more interactive and exciting.

Artificial intelligence is also changing how bets are offered. Platforms analyse past games, player stats, and user habits with AI to deliver personalised odds and predictions.

Mobile betting continues to rise. Fast, user-friendly apps are becoming the main way many people place bets. This is particularly true among younger demographics who prefer convenience and speed. In addition, the use of blockchain technology improves transparency and trust in betting platforms, while crypto payments offer faster, often cheaper transactions.

Together, these innovations are reshaping how esports betting works. From AI-driven insights to blockchain security, technology is creating a more scalable, reliable, and engaging experience for esports bettors around the world.

Role of Streaming Platforms in Market Expansion

Streaming platforms have played a major role in the growth of the esports betting market. Platforms like Twitch, YouTube Gaming, and Facebook Live have made it easier for fans to follow their favorite games, teams, and tournaments in real time. This constant access to live content has helped build strong communities, increased viewer engagement, and boosted market growth.

For bettors, streaming adds a new layer of interaction. Watching a live match and placing bets at the same time creates a more immersive experience. Many platforms offer real-time odds alongside the stream, so users can place in-play bets without switching tabs or apps.

The ability to watch high-stakes moments unfold live also adds emotional excitement to betting. Whether it’s a last-second play in Valorant or a dramatic comeback in Dota 2, fans feel more connected to the action and more motivated to bet.

These platforms have also helped expand the global audience. Esports fans from different regions can follow the same events. This creates shared experiences that fuel both fandom and betting activity.

As streaming quality and accessibility continue to improve, these platforms will remain central to how users engage with competitive gaming and the betting market.

Regional Analysis: Where Esports Betting Is Booming

The esports betting market is expanding worldwide. However, some regions are growing faster than others due to cultural interest, infrastructure, and legal support.

As we mentioned, the Asia-Pacific is the most active region. Countries like China, South Korea, and the Philippines have strong gaming cultures and large audiences. The region accounts for more than half of the global esports fanbase and continues to attract new bettors every year.

Europe follows closely, with strong markets in the UK, Germany, Poland, and the Nordic countries. European countries benefit from clearer regulations, well-established sportsbooks, and a tech-savvy population that’s already familiar with online gambling.

In North America, esports gambling is experiencing strong growth in the United States and Canada. While regulations vary by state or province, legal esports betting is becoming more accessible, and interest is rising. Latin America and Eastern Europe are emerging as high-growth areas, thanks to rising mobile internet access and a growing number of esports fans.

Each region brings its trends, challenges, and opportunities. Local laws, payment systems, and game preferences all shape how the market evolves in different parts of the world. Platforms looking to expand globally need to understand these differences.

Legal Landscape: Esports Betting Regulations by Country

The legal status of esports betting varies widely across countries and regions. In Europe, the UK Gambling Commission and the Malta Gaming Authority offer clear frameworks that allow licensed operators to offer esports bets legally. These markets are mature, regulated, and trusted by users.

In the United States, legality depends on state law. States like New Jersey and Nevada allow esports betting, while others remain more restrictive. Canada has also taken steps to legalise single-event sports betting, including esports.

In Asia, regulation is more complex. While countries like South Korea and the Philippines have massive esports fan bases and have recognized esports as an official sport, their laws on gambling are very strict. In South Korea, gambling by citizens is largely prohibited. In the Philippines, licensed operators can offer services to international customers, but domestic betting is more restricted.

Evolving regulations are continuously shaping the competitive landscape, influencing how new stakeholders can enter the market and affecting the overall structure of the industry.

Key Challenges and Risks in the Esports Betting Market

Despite its growing popularity, the esports betting market faces several serious challenges. One of the biggest concerns is underage gambling. Because esports appeals to a younger audience, there’s a higher risk of minors accessing betting platforms. This is a more serious issue in regions with weak age verification systems.

Another major issue is match-fixing. Unlike traditional sports, some esports organizations and events lack proper oversight. This opens the door to unethical practices that can damage the integrity of competitions and betting markets alike.

Cybersecurity threats are also growing. Since most betting takes place online, platforms must defend against hacking, data leaks, and payment fraud. A single breach can erode user trust. As the market grows, oversaturation becomes a bigger risk. With more platforms entering the space, competition is rising. Without strong regulation and innovation, the quality of services may suffer.

Finally, many regions still lack clear legal frameworks, which creates uncertainty for operators and users, slowing down adoption. These risks highlight the need for responsible growth, ethical standards, and ongoing innovation within Esports vs iGaming vs eGaming.

Key Market Players in the Esports Betting Space

The top esports companies are helping shape the esports betting market within the broader esports industry. Their partnerships with teams, streaming platforms, and game publishers reflect the growing popularity and commercial strength of competitive gaming.

Betway

Betway is a leading sportsbook that has invested heavily in esports. It has sponsored well-known esports organizations like BIG and Ninjas in Pyjamas. Its deep betting markets cover popular games including League of Legends and Counter-Strike 2.

GG.Bet

Known for being esports-first, GG.Bet focuses on live odds, high event coverage, and community involvement. Its strong presence during major tournaments has made it a favourite among esports fans.

Pinnacle

Pinnacle is valued for its great odds and focus on fairness. It is a favourite of experienced bettors and has long supported the esports ecosystem with transparent pricing and high limits.

Unikrn

Unikrn was one of the early innovators in crypto-based betting. It brought blockchain features to esports gambling and appeals to tech-savvy users.

DraftKings

Originally known for fantasy sports, DraftKings has expanded into esports. It offers odds on major events and helps drive demand for esports betting among traditional sports audiences.

How COVID-19 Accelerated the Shift to Online Betting

The sudden pause in traditional sports caused by the COVID-19 pandemic unexpectedly accelerated the growth of the esports betting market. With football, basketball, and other major leagues suspended, bettors turned to esports as an alternative. This shift brought a surge in viewership and increased the demand for esports betting across global markets. Primary research was used to gather data on market shifts and user behavior during the pandemic, providing valuable insights into these changes.

During lockdowns, online platforms saw record traffic as fans explored live-streamed tournaments, high-stakes matches, and new betting options. Credibility increased within the esports market during this period. It showed that competitive gaming could not only fill the gap left by cancelled sports but also stand on its own.

This moment highlighted how agile the esports industry could be, as it adapted quickly to remote setups and virtual events. It also marked a turning point. The esports industry drew lasting attention from bettors, investors, and betting operators alike.

Emerging Market Insights and Trends Shaping the Future of Esports Betting

New innovations are making the esports betting market more dynamic and appealing to both casual and experienced users. As seen in chess esports and the broader esports industry, technology is enhancing how fans interact with games.

Gamified betting interfaces and micro-betting features are now common. These features allow users to wager on in-game events like the next round winner or first kill, making betting feel more immediate and interactive. In addition, bet builders and flash markets are emerging as innovative tools that let users create custom bets and make rapid, real-time wagers during key moments, transforming the esports betting experience.

AI-driven odds and user behaviour tracking are also helping platforms personalise the betting experience. Meanwhile, VR and AR technologies are being tested to offer immersive match-viewing environments.

With the projected market volume expected to reach billions globally, these esports betting trends show how the market is preparing. It is getting prepped for deeper integration, higher engagement, and sustainable revenue growth.

Opportunities and Investment Potential in Esports Gambling

The rising number of competitive gaming fans has created strong investment potential within the esports betting market. Traditional sportsbooks are entering the space because they recognise the long-term value of betting tied to esports organizations and tournaments. Increased investment from both traditional sports organizations and venture capital is driving market expansion and innovation, further legitimizing the industry.

Venture capital firms have also shown interest. They are funding platforms that offer innovative features like crypto payments, mobile-first design, and AI-driven odds. These technologies not only appeal to younger users but also make platforms more scalable.

Additionally, mergers and acquisitions are becoming more common. Growing and leading companies are seeking to acquire specialist esports software providers and streaming partners. This shows increasing confidence in the market’s future. This is the best time to learn how to invest in esports.

Conclusion: Growing Popularity of the Esports Global Market

The esports betting market continues to grow as competitive gaming becomes more mainstream. With rising user demand, better technology, and clearer regulations, the industry is entering a new phase of global expansion. Platforms that invest in innovation and security will likely lead the way.

As the esports industry evolves, so will the expectations of bettors. Hence, investors and operators must invest in reliable software development services to adapt to trends, improve user experience, and maintain trust. If you’re one of them, partnering with CrustLab can provide the technological edge you need to succeed and thrive.

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