Best Sportsbook Software Providers: List of Top 10 Sports Betting Software Providers in 2025

To stay ahead in an industry as competitive as sports betting, you need to build a product that is stable, secure and delivers the best form of sports betting entertainment possible. Achieving this requires working with the best software providers in the industry. 

These aren’t just your run-of-the-mill vendors. You need active partners who can guide you through the ever-changing landscape of the betting industry and help you create software that delivers the best playing experience for your punters. 

Fortunately, there are a good number of sports betting software providers in the market, giving you some great options to consider for your project. In this post, we present a list of the top 10 best sportsbook software providers as well as a comprehensive guide for choosing the best one. 

• The global sports betting industry is projected to grow from $103.08 billion in 2024 to $224.12 billion by 2033. 
• A sports betting software provider develops the front-end interface, odds management, feature integrations, and back-office management systems for sports betting solutions.
• Leading companies such as CrustLab, BetConstruct, Playtech, and Digitain offer custom and white-label sportsbook software that allows operators to launch secure, feature-rich betting platforms.
• To choose the best sports betting software provider for your business, consider factors like security, customization, user experience, and cost. 

What is a Sports Betting Software Provider?

Sports betting software providers are companies or agencies that build the betting platforms that punters see and interact with. These digital experts build everything from the platform’s front-end interface to the complex algorithms that run behind the scenes to present odds and betting options to players. 

A sports betting software provider is also responsible for the advanced third-party integrations needed to keep the site running. This includes payment gateway integration, odds management tools, live streaming services, and fraud detection systems to secure betting software.  

In addition to building the betting platform itself, the sports betting provider also builds the back office or player account management system. This is an essential component of the gambling platform with management tools for registering and managing user accounts, dashboards for reporting and analytics, user verification tools, and responsible gambling features for the punting platform.

Sports Betting Market Potential and Trends

The first step in figuring out how to start a sportsbook is to know what the industry is currently saying. 

The global betting industry has experienced explosive growth in recent years, transforming into one of the most rapidly evolving industries in the world today. According to 2024 stats from the IMARC group, the market size of global sports betting has been estimated to be worth about USD 103.08 Billion. 

This value is expected to rise to USD 224.12 Billion by 2033, with an estimated cumulative annual growth rate (CAGR) of 8.56% between 2025-2033. While sports betting is on an exponential rise all over the globe, Europe remains the most dominant market in the world responsible for a market share of over 41.3% in 2024. 

Europe’s regional domination of sports betting has been due to the popularity of football and other traditional sports. In fact, football remains the most popular sports type that wagerers bet on, accounting for over 24% of activities in the European betting market. This is followed by horse racing, with a projected growth rate of 8.0%.

However, in recent years, the rising growth of the esports and competitive gaming niche has also started to account for a large percentage of growth in the industry. Esports tournaments now attract millions of viewers all over the world, and betting on these events has been gaining traction in recent years, especially among younger punters. 

Favorable legislation is another reason why betting has been enjoying significant growth over the years. In Europe, which is the biggest sports betting market in the world, betting was legalized as far back as 1960. The region also has some of the most robust laws guiding legal sports betting. Other regions are starting to catch up by relaxing laws and creating regulatory frameworks for gambling activities. For instance, in the United States, sports betting has now been legalized in 39 countries, up from 32 in 2021. 

However, the biggest factor driving the growth of the betting industry has to be technological advancements. Thanks to the proliferation of high-speed internet and smartphones, online sports betting (especially on mobile devices) has now become more popular than ever. According to some sources, 53% of online bets placed in Europe are from mobile devices. 

Recognizing the role of technology in building a successful modern online sports betting business, bookmakers now work with reliable online sportsbook software providers that can build advanced betting platforms that deliver a modern gaming experience and are optimized for mobile devices. 

Top Sportsbook Software Providers

A powerful sportsbook software provider is the heartbeat of every sports betting operation. These innovative technology companies build highly advanced operational systems to present odds and wagers to players. If you are searching for a software provider for your sportsbook project, we have selected some of the best options to consider. Here are our top picks, in no particular order, for the best online sportsbook software providers in the industry. 

CrustLab 

Here we are, an international software provider focused on the iGaming industry. CrustLab was established in 2017 and has so far worked on over 60 projects across various niches, including sportsbooks, fiat and crypto casinos, lotteries, esports platforms, and many more. This refers to fully custom software as well as the implementation of turnkey and white-label solutions. Our expertise is in building web and mobile solutions that deliver an omnichannel gaming experience for players. 

We have a multi-skilled team of professionals that can handle end-to-end sportsbook platform development from initial tech and business consulting to launch and maintenance. This puts the entire project under one roof from start to finish. CrustLab has over 50 domain specialists with the extensive knowledge required to build state-of-the-art gambling solutions with robust back-office, custom frontend, and seamless integrations.

Our expertise with blockchain, AI, VR/AR, and other innovative technologies further gives us a unique edge in delivering next-generation online betting solutions with the most advanced features.

BetConstruct 

BetConstruct is an international software development company for the gambling and betting industry. It was launched over 20 years ago, serving the land-based gaming industry before transitioning into the online gambling space as the industry evolved. 

As a sports betting software provider, BetConstruct now offers pre-built turnkey and white-label solutions for the sports betting industry. The software gives operators instant access to over 70K live events and 150 pre-match events monthly across more than 120 sports. The solution also offers integration to multi-currency payment gateway, crypto wallet integration, and even instant promotional tools and resources. 

Playtech 

Playtech is an Estonian company founded as far back as 1999. This means it is one of the oldest sportsbook betting software providers in the iGaming industry. Although famous for the creation of online slots and live dealer games, Playtech also specializes in building sports betting software. 

The company has over 7000 employees, with expertise across different areas of sports betting development. The company has up to 180 global licenses and up to 150 operators across. This makes it easier to build platforms that offer punters a multi-channel user experience. 

Betfoc

The UAE-based software provider has been in business since 2013, specializing in providing premium white-label solutions for the online gaming industry. 

So far, Betfoc has implemented over 100 projects across different niches. This includes sportsbooks, online casino games, betting exchanges, fast games, and lottery solutions. Betfoc’s licensed sports betting solution is a ready-made platform designed for quick and efficient deployment. 

Innosoft Group

Innosoft Group is an India-based software development company offering mobile app and custom software development services. The company was launched in 2013, serving clients across various international markets including Europe, and North America. 

One of Innosoft’s specialties is the development of AI-powered sports betting applications. The sportsbook betting software providers help operators create secure and fully customized sportsbook platforms that deliver enhanced user experience and drive the growth of their sports betting business.

NuxGame 

NuxGame is a software provider offering a comprehensive suite of iGaming products. Although more famous as a casino software company, NuxGame also offers tailored sportsbook solutions for both online and land-based operations. 

The Curacao-based casino games provider has been delivering iGaming products since 2018 and has strong ties with several game distributors, aggregator platforms, and other software solution providers. This includes partnerships with the odds feed providers for high-quality sports data streams across various sports markets.

Digitain

Digitain is an iGaming platform provider that specializes in building turnkey and API solutions for sportsbook software operators. Digitain has been providing gaming platform technology since 1999, meaning it is one of the oldest names in the industry. 

One of the company’s expertise is in the sports betting niche where it develops modern, state-of-the-art software for operators. Digitain sportsbook solutions offer a wide range of features and benefits for iGaming businesses. 

Arland 

With over 24 years of industry experience, Arland is one of the leading names in the modern iGaming industry. Operating out of South America, Arland now has a global reach and is recognized all over the world for its powerful sports betting software solution. 

Arland delivers fully customizable front-end and back-end solutions for operators through its robust Bookmaker NEXT product. Arland’s expertise in the sports betting industry goes beyond the technical implementation of sports betting solutions. The company provides a comprehensive suite of products and resources required to start a sports betting business from licensing to finances, compliance, and so on. 

Quytech

Quy Technology is an IT consulting and software development company that offers customized app and software development services. One of the industries served by this company is the sports betting industry. Quytech provides end-end sports betting solutions, from consulting to designing sports betting app interfaces and building bespoke solutions tailored to the specific business needs or requirements of an operator. 

Quytech’s team of experts has the skills required to develop all kinds of sports betting platforms including traditional sportsbook, parlay betting, head-to-head, and money line betting. As a modern platform, Quytech also specializes in creating blockchain and crypto-based sports betting solutions, e-sports, and fantasy sports platforms.

GammaStack

Gammastack is a top software provider for the casino, sweepstakes, and sports betting industries. The company was founded over 13 years ago and has developed strong expertise and experience in the iGaming industry. 

Gammastack specializes in designing and building custom betting platforms using the latest tech stack. The company can also help operators implement turnkey solutions with bespoke UI/UX design and third-party integrations. The company’s reach is also spread across several international markets, guaranteeing a good knowledge of the global betting landscape. 

Key Factors to Consider When Choosing a Sports Betting Software Provider

For any operator looking to jump into the sports betting market, choosing a software provider is one of the most critical factors to consider. There are a few important qualities to look out for in selecting a sportsbook software provider that meets your business needs and delivers the best experience to punters. Some of these factors are highlighted below. 

Security

How secure your sports betting platform will be depends almost entirely on your sportsbook software company. This is why you must ensure that your choice of provider offers features to protect user data and their financial information. 

Look out for security measures such as advanced encryption, two-factor authentication, and SSL certification in choosing a software provider. Also consider features for fraud detection, KYC, and anti-money laundering. It helps if the company has a comprehensive plan for mitigating the effect of data breaches such as backups and data recovery plans to prevent long downtimes.

Experience and Reputation 

Your choice of software development partner should be a company that has been in business for a while and can show track records of successful projects in the sports betting niche. Experienced providers tend to have partnerships and alliances that can benefit your sports betting operations in different ways. Providers that have been in the market for a while can also help navigate legal and regulatory hurdles, delivering a dependable betting platform and guiding you through the potential pitfalls to avoid. 

User Experience

Think of bettors who will use your sports betting solution. You want a solution that stands out from everything else in the market and is very easy to navigate for users. A good gambling platform should also be free from bugs and lags to deliver a smooth playing experience. 

This is why it is best to work with software providers offering the highest level of customization. This way, your sportsbook doesn’t end up looking like everything else in the market and the design is attractive enough to appeal to the target audience. 

Payment Options

In building your sports betting platform, you want to offer players multiple payment options that are secure and convenient. This is crucial in fostering trust and ease of use on your platform. Check the number, variety, and quality of payment options offered by your sportsbook software provider. Go for providers that accept as many payment methods as possible, especially the most preferred payment option by your target audience. 

Benefits of Working with a Sports Betting Software Provider

Sportsbook operators looking to enter or expand in the betting industry can benefit significantly from strategic partnerships with a reliable software provider. More than the technological capabilities that these companies offer, some of the key advantages of working with them include: 

• Customizable Solutions: Sports betting software is often customizable, allowing operators to brand ready-made products with their own designs. Some software even allows you to choose specific features, and tailor the gambling experience to suit your target audience or build the software entirely from scratch to match your needs.
• Access to Advanced Technologies: Implementing modern technology like AI, Blockchain, machine learning, and so on can be costly and technically complex. It helps when you partner with a platform with all of these capabilities already. 
• Regulatory Compliance: Some of the most reputable software providers are licensed by local and international regulatory bodies, across various jurisdictions. They can also help you navigate legal hurdles in establishing your sportsbook business.
• Integration with Third-Party Tools: Providers often have active partnerships with third-party services such as payment providers. These integrations make it easier to manage your platform. 
• Ongoing Support and Maintenance: A good provider will offer ongoing support even after your platform has been launched, keeping things running smoothly. 

How Much Does a Sports Betting Software Cost?

Every online sports betting project is unique. The project complexity, integration requirements, features, and tech stack vary for individual projects. All of these factors influence prices set by software providers. In addition to the service fee, other costs like licensing, security, and third-party services will also affect the overall cost of your project. 

Only the sports betting software provider can give you a specific estimate for your project, after considering all factors that apply to your project. On average, it costs between $30,000 to $100,000 to create a sports betting software. 

The cost of your project also depends on whether you’re building from scratch or customizing a white-label solution. Some providers offering white-label betting software and turnkey solutions often offer flexible pricing models that allow you to pay a small upfront price along with a revenue-sharing arrangement or a subscription-based plan instead of one-time payments. This is a viable choice for small businesses with a smaller budget since they don’t have to pay a high upfront cost. 

White Label Sports Betting Solutions

Many of the software providers covered in this review offer white-label sports betting solutions instead or in addition to custom development. This is a great alternative for operators who want to launch a sports betting platform without building from scratch, but it also has some drawbacks.

The idea of a white-label mobile sportsbook app is to simply rebrand a pre-built comprehensive sportsbook software made by another company. In this case, the provider already handles the development, technology integration, software, and even licensing. The operator simply pays a fee to own the ready-made software and rebrand the interface to suit their needs. 

A white-label sportsbook software is often a cheaper and faster way to get your sports betting business running. All you have to do is select a company with a ready-to-operate white-label platform with all the features and services you need. In selecting a white-label sportsbook solution, watch out for these factors: 

• Licensing and regulatory compliance 
• Sports coverage and available betting markets 
• Technology and user experience 
• Customization and branding 
• Payment gateway integration 
• Risk management and betting odds setting

A white-label sportsbook solution is the quickest and cheapest way to start a sportsbook. However, this approach comes with several drawbacks.

The most notable is the limited customization, as operators can typically only modify branding elements while core features remain unchanged. Additionally, reliance on the provider means operators have little control over updates, security, and technical issues. Revenue-sharing models or high recurring fees can also impact long-term profitability.

White-label solutions may also lack scalability and innovation, restricting differentiation in a competitive market. Operators may face limitations on payment gateways and licensing, affecting expansion into new jurisdictions. Risk management options are often predefined, reducing control over betting odds and player segmentation. Lastly, using a widely recognized white-label platform can make it harder to establish a unique brand identity, potentially affecting customer trust and loyalty.

Innovations in Sports Betting Software

The sports betting industry is dynamic and competitive. Operators seeking to stand out in the industry must incorporate innovative features that enhance user experience while also improving internal operational efficiency. 

Fortunately, software providers are making this easy for operators by integrating the latest innovative solutions into the sports betting mobile app development process. Some of the innovative features you can watch out for include: 

• Mobile compatibility: Mobile compatibility has become a standard requirement in the sports betting industry. By extending the sports betting experience to mobile devices, software providers allow operators to connect with new users and deliver a convenient gaming experience to players. 
• Live streaming: Live streaming technology allows players to watch games directly on the sports betting app right as they’re being played. This makes it easier for players to follow live odds and place bets in real time. 
• AI-driven analytics: Thanks to recent advancements in AI and machine learning technologies, many sportsbooks now offer advanced data analytics, to provide users with detailed insights about teams, players, and events. 
• Blockchain: Many sportsbooks now offer crypto payment gateway integrations which allow them to process payments made with Bitcoin, Ethereum, and other popular cryptocurrencies. Some platforms take this even further with sports betting sites built directly on the blockchain. This has led to advancements such as provably-fair blockchain games and the use of smart contracts to automate betting agreements.

Choosing the Right Sports Betting Software for Your Business

Choosing the right software is critical to the success of your sports betting business. As the foundation of your platform, the software determines the user experience, operational efficiency, and long-term scalability of your business. 

To make an informed choice, start by defining your business objectives and understanding your target market. Your software provider should offer features that are aligned with your target audience. For instance, a product aimed at an international audience has to offer multiple languages and currency support.

Next, consider how much your business is willing to spend on this software solution. If you’re looking for a quick-to-market solution that also helps you save money, a white-label solution might be your best bet. But if you want full control over the design and features of your site, then you might need to build from scratch. Other factors to consider in selecting the most suitable option for your business include: 

• The software’s features and functionality
• Security and regulatory compliance 
• Quality of customer support
• Scalability 

To sum it all up, consider your business goals, target audience, and budget to choose software with the right set of features for your business. The provider should also be reliable and fully compliant with regulatory requirements. Finally, consider how well this software provider will be able to adapt to the growth and evolution of your business in the future. 

Conclusion – Create a Sportsbook with CrustLab!

If there’s anything takeaway from this article, it’s that picking a reliable sportsbook software provider can be difficult. There are a lot of great companies out there and many factors to consider to narrow down your options. However, taking your time to select the best software development partner for your business is a crucial step to meeting your goals and delivering the best service to your target audience. 

From our list, CrustLab is the leading sportsbook software provider to consider, especially if you’re looking to build custom solutions from the ground up. We specialize in creating custom sportsbooks with advanced features tailored to your target audience. Contact us now to learn how you can leverage our expertise for your sportsbook business.