How a Custom Front-end Improves User Experience in iGaming Applications

7 September 2023
Adam Gontarz
Adam Gontarz
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  • Intro

In the high-stakes world of iGaming, a custom frontend is more than just an aesthetic choice, it’s a strategic advantage. Having an innovative and uniquely tailored User Interface can be your distinguishing factor. Through a custom frontend, you can craft a gaming experience that resonates with your target audience, and complete betting experience on Web and Mobile channels.

By offering immersive gameplay and a wide array of sports, events, and games closed in an exceptional custom frontend that caters to players’ needs, you will keep them engaged and coming back for more.

CrazyBet custom front-end

“Custom Frontend”: What Does It Really Mean?

A “custom frontend” refers to a tailor-made User Interface and User Experience, designed and developed specifically for an application as opposed to using pre-built templates or themes offered by default by sportsbook and casino platform providers. It encompasses everything visible to the user, including the layout, design, navigation, graphics, and overall functionality in both web and mobile versions of the app.

Who Should Opt for Custom Frontend Development?

The custom frontend is a crucial asset for anyone looking to create a compelling presence in the iGaming sector – from startups looking to break into the market, to established enterprises seeking to maintain a competitive edge and deliver a superior User Experience.

By aligning precisely with the needs and goals of a company, a custom frontend provides a level of flexibility, adaptability, and uniqueness that is hard to achieve with ready-made solutions. But who stands to gain the most from this?

If your company is dealing with any of the following challenges, custom front-end development could be the answer you’re looking for.

Keep reading to make your decision. If you’re on the fence or think that custom frontend might not be your best move, don’t miss our tailored advice waiting for you at the end of this blog post. 🙂

Unlocking the Power of Custom Frontends in the iGaming Products

Delving into custom frontend development unveils a trove of advantages that can profoundly transform an iGaming product. From amplifying business flexibility and securing long-term investments to effortlessly penetrating new markets and integrating the latest tech, this comprehensive guide uncovers the reasons why today’s leading brands are placing their bets on custom frontends. Join us as we explore the multifaceted benefits and the powerful impact they can bring to your iGaming venture.

leverage the power of custom frontend infographic

Building a New, Complete Product

If you’re building an iGaming product based on a sportsbook or a casino platform, a custom frontend will enable you to shape the UX from the get-go, creating an intuitive and engaging environment with a set of custom features that can set your product apart. Investing in the unique IP with custom front-end and dedicated features you can go far beyond the standard capabilities and offering of the platform.

You Need to Stand Out

Navigating the vast iGaming market, you’ll easily come across companies that stand out from the crowd. Brands like Stake, BFgames, Rollbit, Roobet, just to name a few, serve as excellent examples from the casino part of the industry of how with a custom product front-end, you can dominate your niche.

Enhanced Business Flexibility

When you rely on a pre-existing iGaming platform, you deeply anchor your business to that provider. It’s not just about the monthly fees to keep your sportsbook or online casino running for customers, but also other constraints.

If you hope to add custom features to boost your product, the provider might not be on board, especially if they have different development plans. Similarly, if most users on the platform want different enhancements than you do, those needs might get priority. This can leave you waiting, instead of actively expanding your business.

Establishing a Presence in New Markets 

Each market has its singular preferences and demands. By opting for custom front-end development, you can tailor your product’s User Interface to appeal directly to the users in the new market. By adopting this approach, you can enhance user satisfaction and engagement while ensuring compatibility with specific market demands and legal regulations.

Expanding an Offering

As you grow and expand your offerings, a custom front-end comes as a great way to present your full offering in an interesting and innovative way. By incorporating middleware—an intermediary layer that bridges the platform’s back-end and your application’s custom front-end you can introduce some additional integrations, in a way that maintains a consistent and user-friendly experience.

The market is flourishing with services offered by well-known brands, such as SOFTSWISS, SBbetting, LSports, Kambi, and many others, that can extend your offering. These companies provide a diverse array of iGaming products, including casino games and sports betting data, that we can connect to your app’s middleware to address your users’ needs.

Technical Upgrade to Increase the User Base

If your user base isn’t growing as expected, the problem might lie in your product’s usability. With a custom frontend, you can overcome this by making it more appealing and accessible, which can attract and retain more users. A well-designed UI can make it easier for players to navigate the platform, find their favorite games, and access vital features.

Tech Stack Upgrade or Implementation of a New Product Version

If your current tech stack is outdated or your product needs a revamp a custom frontend provides the perfect opportunity to modernize and innovate it. By implementing the latest technologies and following current trends, you can improve the overall look and feel of your product. 

Increasing the Flexibility of the Product

A custom frontend is inherently flexible, allowing you to make changes and updates when needed. When using a custom frontend, you’ll have full control over updates, maintenance, and bug fixes and thus you won’t have to rely on third-party providers to implement changes promptly. This agility can help you stay ahead of the curve in the ever-evolving iGaming industry.

Customization Based on Feedback

In contrast to white-label and turnkey solutions, custom frontends enable a swift implementation of personalized features and recommendations based on a player’s behavior and preferences. This can result in heightened engagement and satisfaction as players enjoy a tailor-made gaming experience that caters to their interests.

Bet on Long-term Return on Investment

If you’re looking at your business from a long-term perspective, it’s a smart strategy to invest in creating a custom solution. By building your own IP, you not only increase the value of your business but also save money that would be spent on developing a sportsbook or a casino app. When you’re dependent on a platform provider, you’re often forced to pay much higher rates to implement custom features. With good planning and an excellent product development strategy, you can avoid these costs, gain business flexibility, and maximize your long-term return on investment.

Custom Frontend to Level up the iGaming Experience of Your Players

The potential advantages of custom frontend development for iGaming products are significant and multifaceted. Though the benefits can vary depending on the specifics of your product and business model, in a vast majority of cases, this solution can dramatically enhance your offering. It allows for the perfect marriage of functionality, aesthetics, and User Experience, culminating in an application that not only meets but exceeds user expectations. 

Complete Gaming Experience and Higher User Engagement Rate

With a custom frontend, the potential to create an extraordinary and immersive gaming experience skyrockets. Achieving this is possible through customizing the design and functionality to seamlessly align with your brand identity and the distinctive attributes of your games.

But how precisely does custom front-end development enhance this distinctiveness and captivating experience?

Elevating Visual Harmony and Brand Appeal

First of all, it allows you to craft the visual aspects of the gaming experience in a way that resonates with your target audience. From color schemes and typography to layouts and transitions, every design element can be customized to evoke the desired emotions and associations. This visual harmony contributes significantly to the special, branded experience your platform offers.

Tailoring Gameplay Mechanics

Custom front-end development empowers you to design gameplay mechanics and features that cater to the specific preferences of your user base. Whether it’s intuitive navigation, real-time updates, social sharing features, or interactive tutorials, everything can be built exactly how you want it, further enhancing the deeply engaging qualities of your product.

Dive into the Mobile World on Your Own Terms

A tailored front-end enables you to engage with mobile users, a sector that’s been rapidly expanding for years. Many sportsbook and casino platforms already support Progressive Web App solutions, but typically UX and UI of such solutions is far away from a real mobile native experience.

By adding a touch of customization, you can offer an iGaming web application adapted for mobile devices, ensuring it adheres to mobile-first guidelines for optimal usability and top-notch quality.

Amplifying User-friendliness

By making the gaming experience more enjoyable and user-friendly, a personalized UI can significantly boost player engagement. An interface that’s visually pleasing, intuitive, and reliable is more likely to keep users on your platform longer and encourage them to interact more deeply with your games. This, in turn, can lead to improved user retention, higher revenue, and a stronger reputation for your brand.

Extending Backend Capabilities

Even when you’re using an off-the-shelf solution as a base, a custom frontend can significantly augment your product’s capabilities by adding new functionalities not available in the platform. This way, you can transform your iGaming product from a ready-made solution to a unique platform, making it a preferred choice for discerning gamers.

With some additional work on the back-end side, you can empower your product with many additional front-end features that the players see and interact with. Social features are one of the noteworthy examples of such a meaningful addition, promoting not just individual play but also interaction among players. Elements of competition, cooperation, and socialization enrich the gaming experience and are highly appreciated in gambling communities.

Multiple Customization Options

A custom frontend provides limitless possibilities for personalization and adaptation. You have the freedom to shape your interface exactly how you want it, meeting the needs of your user base and enabling you to adapt swiftly to changing trends in the iGaming industry. Let’s get to know some of them.

User-friendly Navigation

Quite often iGaming users engage with multiple games and features simultaneously. Thus, they need to navigate effortlessly between different sections of your platform, whether it’s moving from sports betting to online poker or accessing their account details. With a custom frontend, you can design the navigation structure to be intuitive and user-friendly, making the user journey smooth and enjoyable.

Of course, this doesn’t mean that platform providers aren’t working on the UX of their products. However, the problem arises from the fact that their typical offerings are often designed for many markets and areas to provide a universal solution, and the preferences of your players might differ. A custom front gives you the option to decide what and how you display, addressing the needs of your target group in the best possible way.

Custom iGaming Experience

Personalized Content

Today’s iGaming users expect content to be tailored to their preferences. They want to see the games they play the most, the sports they’re interested in, and the promotional offers that suit their betting habits. With a custom front end, you can implement advanced personalization features, ensuring that your users always find what they’re looking for.

Responsive and Fast Interface

In the time-critical world of iGaming, users demand a responsive and quick interface. The speed at which a page loads or a game responds can make a significant difference in their experience. An optimized custom frontend can deliver a fast and seamless experience, increasing user satisfaction.

Brand Identity and Consistency 

With a custom frontend, you can uphold consistent branding across the entire platform, spanning from the website to the mobile app. This uniformity in branding fosters trust and recognition among players, thereby fostering a sense of community around the brand.

Stand out from the Competition

In the high-stakes arena of the iGaming industry, standing out from the crowd is more than just a competitive advantage – it’s a necessity. Many companies provide similar experiences, by using the same group of backend solution providers, making it challenging to differentiate your brand. Even the customization options are the same. That’s where a custom frontend can make all the difference, offering infinite possibilities.

The intense competition in the iGaming sector demands an approach that fuses exceptional UX, engaging games, an intuitive and customizable UI, and seamless operation to draw and retain players’ attention.

By utilizing a custom frontend, you’re not just creating a visually appealing platform, but you’re also addressing key user needs and preferences. This flexibility allows you to swiftly respond to shifting industry trends, keeping you a step ahead of the competition.

A custom frontend could be your winning ticket to distinguish your iGaming product from the crowd, offering an enhanced, personalized, and intuitive user journey that can boost user engagement, satisfaction, and loyalty.

Significant Improvement in the Offering 

Understanding the nature of different sports leagues or casino games is crucial. Each league, whether it’s the NBA, NFL, Premier League, or UEFA Champions League, has its singular fan base, rules, and dynamics. Besides, these leagues don’t operate in isolation, they host numerous events throughout the year, each with its distinct character and appeal. 

Similarly, the mechanics of each casino game can be completely different. Games like slots rely on luck (thanks to licensed Random Number Generators and Game Engines), offering simple gameplay and quick outcomes. On the other hand, table games such as poker, blackjack, and baccarat involve a strategic approach, requiring players to make decisions that can impact the outcome of each hand or round. Each of them has its own fans and critics.

How does a custom frontend address this challenge?

Tailored Offering Personalization

In sportsbooks, it allows for a tailored presentation of different leagues, events and markets. As an example, improvements to the offering can be achieved by creating individualized sections or pages for each league, utilizing the league’s colors, logos, or themes to offer a unique, captivating experience.

The same with an online casino. Based on the user’s gaming history and preferences, the app can provide personalized game recommendations.  Players can interact with each other using custom chat, take part in custom tournaments and events. 

You can assume – SKY IS THE LIMIT

Of course, while you being still reasonable 🙂

Quick & Simple Navigation

Secondly, the iGaming world runs fast with numerous events happening concurrently, so accessibility is key. By implementing an intuitive, custom-designed navigation system with filters based on sport, region, or time, as well as incorporating a dynamic search function for real-time results, users can effortlessly find their desired leagues or events. Such easy accessibility encourages users to explore, engage, and place more bets, ultimately boosting platform usage.

Immerse and Flexible Notifications System

Additionally, having live updates, news feeds, and scoreboards related to the leagues and events can keep users invested in your platform for longer. Real-time notifications of games starting, goals scored, or odds changing can prompt immediate action, encouraging further engagement with your product.

In an online casino context, live updates hold a special significance, providing rapid alerts about critical happenings. A player could be notified about a slot opening in a high-stakes poker game, changes in progressive jackpot amounts, or exclusive bonus opportunities. 

News feeds can provide insights into upcoming special tournaments, changes in gaming regulations, or even strategies and tips for popular games. Leaderboards, on the other hand, promote a healthy sense of competition, displaying top performers in different games or tournaments.

Custom Frontend enables you to implement specialized enhancements specifically for your notification system. Implementing an unconventional logic to the in-app messaging system will not only distinctively set the product apart but, most importantly, give users more control over notifications and make interacting with them, as well as the system and platform itself, more straightforward.

Easy Integration with Any Kind of 3rd Party Provider  

Leveraging middleware enables you to seamlessly integrate with a multitude of platforms, payment providers, and various third-party suppliers. This intermediary layer, combined with a custom frontend, offers expansive opportunities for enhancements, even if the primary platform provider doesn’t permit certain extensions. This flexibility allows for integration with transaction systems, user wallets, and PAM systems to achieve two-way synchronization with the platform, and many more. What’s more, for uniquely customized features, you might not even need to integrate with the main platform, rendering your product even more Agile. 

iGaming providers logotypes

Additional Advantages: Performance Enhancement, Detailed Analytics, and More

One major benefit of a custom frontend is the opportunity for performance optimization. Custom development allows you to optimize your frontend for speed, ensuring faster load times and a more responsive User Interface. 

This is especially significant in the iGaming industry, where real-time updates and quick actions can make all the difference for users. A faster, more efficient platform not only increases user satisfaction but also can help boost SEO performance, thereby drawing more organic traffic to your app.

Outside of that, a custom frontend can be designed with detailed tracking and analytics in mind. The ability to gather and analyze data on user behaviors, preferences, and interactions with the platform is invaluable in informing strategic decisions and driving growth. For instance, understanding which games are most popular, where users are dropping off, or what betting patterns are emerging can provide insightful data to guide the development of future features, marketing campaigns, and more.

Diving into Tech Details of iGaming Applications

Before we delve into the technical details of an iGaming app, it’s important to note that both the architecture and the tech stack can vary greatly depending on the project’s specific requirements. However, when we at CrustLab are tasked with creating a custom sportsbook app or a bespoke online casino, we typically utilize a certain set of technologies and architectural approaches.

Tech Stack: Building Blocks of Custom iGaming Apps

The selection of the tech stack often determines the overall performance, scalability, and maintainability of the application. For mobile development, we usually opt for Kotlin and Swift for Android and iOS respectively, given their strong native performance and wide community support. For cross-platform solutions, we prefer Flutter and React Native due to their ability to deliver near-native performance while sharing code across platforms. Regarding web development, we generally use React and TypeScript, well-known for their robustness, flexibility, and ability to create highly interactive UIs.

Sportsbook / Casino software tech stack

Architecture: Crafting a Robust Application Structure

Our typical iGaming application architecture consists of several key components, each playing a crucial role in delivering a seamless and absorbing experience.

Sportsbook/Casino UI: The front-end part of the app where users interact with the application. It is designed to be intuitive, responsive, and engaging to quickly attract the user and encourage them to take action.

Middleware: This layer serves as a protective barrier between the UI and the core platform. By implementing a middleware layer, we ensure that any future modifications on the provider side will not impact your User Interface. This increases the robustness of the system and eases the process of updates and modifications.

Native Android App and Native iOS App: We develop native apps for both major mobile platforms to extend market coverage and address the demands of the mobile-first approach that is conquering the majority of the gambling landscape.

Core Back-end Services: Entirely new elements as an extension to the platform, or a custom platform when referring to a large-scale project.

Sportsbook / Casino software architecture

Unleash the Power of Custom Frontends with CrustLab!

Staying competitive means offering your users a unique, alluring, and personalized experience. A custom frontend, tailored to your business and user needs, can make all the difference, allowing you to stand out in a crowded marketplace and create lasting relationships with your users.

Creating tailored interfaces for iGaming applications is a complex process, requiring deep industry knowledge, technical expertise, and a keen understanding of the user journey. It’s not just about building a product, it’s about creating a platform that your users will love, engage with, and come back to time and again.

That’s where we, CrustLab, step in. We have extensive experience and a proven track record in creating high-performance, scalable, and engaging iGaming applications with custom frontends. Whether you’re looking to create a product from scratch or modernize your existing gaming app, we’re ready to leverage our expertise to help you achieve your business goals.

When Custom Frontend Isn’t the Right Fit: Alternatives and Hybrid Approaches

For those who don’t find themselves in a hyper-competitive landscape or who aren’t aiming for a distinct market position, custom frontend might be overkill. If you’re running a small-scale operation with generic needs, or if you’re part of an industry where a plug-and-play solution suffices, then custom frontend development could be more of an expense than an investment for you.

In such cases, you may want to look into white-label or turnkey solutions. These options can provide a quick entry to the market without the time and resource commitment of a custom build. If you’re on the fence about which approach suits you best, reach out to us. We can recommend a trusted provider, or explore a hybrid model where we could license you a custom frontend source code, integrated with an iGaming platform of your choice.

Simply put, if you’re not facing intricate challenges that require tailored solutions, or if you don’t have the bandwidth to manage a custom project, you might be better off focusing your resources elsewhere.

Don’t just play the game—change it. Transform your iGaming business with us. Contact CrustLab to make a difference.

Boost your edge with a custom frontend crafted by the pros

Let’s talk

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