Key Benefits of Push Notifications for Your Business

In a fast-paced marketing landscape, companies bend over backward to distinguish their offers and find their way to reach the target audience. It is exactly where marketing with push notifications and push campaigns comes in handy.

Push notifications work to enhance user engagement and drive conversions by delivering timely and relevant messages that users are already familiar with and receptive to receiving on their mobile or desktop devices often. If you’re looking for a more detailed explanation of what are push notifications, check out our dedicated article.

According to the studies, push notifications can increase 90-day app retention by 190% for companies that aren’t already sending them. Furthermore, it was discovered that approximately 15% of iOS and 30% of Android users did not receive any notifications for 90 days after downloading. As a result, only 5% of them continued to use the app after that period.

So as you can see, push notifications can be an edge in a constant struggle to keep users involved and willing to exploit your services, but they can do more harm than good if used recklessly. Thus, this article will provide you with a thorough overview of the benefits of push notifications and give you some guidelines on how to properly employ them to obtain higher revenue and enhance customer retention.

Reasons Why Push Notifications Are Important for Advertisers

You already know that push messages are a powerful marketing instrument. The benefits of this tool go beyond expectations, which is proven by various reports. According to recent data, around 60% of mobile users decide to enable push notifications on their devices. In a survey on the overall utility of push messages, 57% of respondents said they find them useful.

Another study exposed that the personalization of push messages can yield even more promising results. Personalized push notifications can effectively engage users by tailoring content to their preferences (49.2%), location (42%), “real world” actions (37%), in-app behavior (32.5%), or addressing them directly by name (26.8%).

Having some statistics regarding the effectiveness of push notifications in hand, let’s now discuss how they can benefit your business.

Increased Engagement

Based on the above data, we can see that push notifications are messages with strong re-engaging power. So, it comes as no surprise that businesses frequently see rich notifications and adopt them into their marketing campaigns to boost customer involvement.

Sending push messages enables you to stay in touch with customers by informing them about special offers or reminding them of upcoming events. Using push notifications for breaking news is also a way to increase engagement. Users get short, personalized, and attractive updates that prompt them to revisit an application or website and check what is new. If they feel enticed, a quick tap on the notification will take them directly to the service without any additional effort.

You can also use a deep linking strategy in your push messages to make them even more effective. It is a clever method that allows you to control and optimize how users interact with your application. For instance, if you release an update or a wholly new product, you can deep link the push notification campaigns, so it will direct them to the appropriate place instead of the home page. By simplifying the customer’s path in this way, you increase the likelihood of downloading your product.

Greater Customer Retention 

With the dynamic development of mobile technologies and the increasing number of web and mobile services, users have plenty of options regarding their digital activity. That’s why customers very often download apps or visit websites but simply forget about them once something new appears.

The study of the influence of push notifications on user retention showed that these businesses that carefully analyzed their audience and sent thought-through messages increased their retention rates by 3 to 10 times.

Sending push notifications can significantly increase brand awareness and improve customer retention by keeping users engaged and reminding them of your app or website. Strong retention raises brand loyalty because it indicates that you care about your customers. It also has a positive impact on the ROI, which is critical for the company’s success.

Higher Conversion Rates 

Prompt messages appearing in the notifications tab turn out to have a large impact on the conversion rates. Although this claim is especially relevant in the case of e-commerce, it can apply to sports betting, FinTech, or other industries as well. Push notifications provide guaranteed impressions because they target users who are triggered to take action as soon as they see them. Rich push notifications, incorporating media elements like images, videos, and interactive buttons, can further enhance user interaction and drive conversions.

Online shops or sportsbooks introduce time-limited special offers to evoke in clients a sense of urgency. Push notifications are an excellent way to communicate these deals because they can be sent in real time, letting customers take advantage of the offer before it expires.

However, push messages are the most efficient when they are personalized. It means that if you send your client an offer that is incompatible with their interests, there is a slim chance they will take action. According to a study of the Southeast Asian e-commerce market, push notifications that were customized according to user attributes resulted in a 22% increase in conversion rate. Needless to say the higher the conversion rate, the greater the company’s profits.

Audience Segmentation

To be successful in marketing, you must first identify your customers’ preferences and then adjust your strategy to meet those needs. Thanks to web push notification systems, you can divide your clients into groups based on such factors as location, operating system, and browser. This kind of information is acquired when the user accepts to receive web push notifications.

Thanks to segmentation, you are able to adjust the content of your message and send diverse versions of the same message in one notification to various target groups. For instance, you can decide to target a campaign only to iOS users or those located in the United States exclusively. As a result, your marketing efforts may lead to increased user satisfaction and higher traffic.

Enhanced Customer Care with Rich Push Notifications

Push messages have great potential to improve your customer care strategy. They are considerably less intrusive than SMS or emails and have a higher open rate than both of these methods.

Pop-ups with valuable content that is personalized to the users’ demands and expectations can positively influence their customer journey. Tailoring push notifications to the user’s device is crucial, as different devices handle notifications in varying ways, impacting message performance and user engagement.

For instance, you can enrich an onboarding process by highlighting the most prominent features and providing the user with the app’s screens. Also, if you track the user’s path and see they encounter problems, you can direct them to the relevant FAQ section or suggest possible ways to resolve the issue.

Efficient Upselling and Cross-selling Strategies

These two marketing tactics are frequently used to boost online sales and maximize profits. Upselling is the practice of recommending to a consumer services or goods that are more expensive and of higher quality than the chosen one. Cross-selling, on the other hand, is about offering additional items that may come in handy with the one put in the cart.

Inserting upselling and cross-selling suggestions into push messages might bring surprisingly good results. When a customer browses your store and clicks on a specific product, an instant pop-up message suggests a similar but more expensive item. As soon as they add it to the cart, a concise notification with matching products appears. With these attractive offers on the table, the client is more likely to buy additional things and spend more money, generating higher profits for the brand.

Better Analytics and Insights

Push notification platforms provide robust analytics tools that offer valuable insights into campaign performance and user behavior. These tools allow businesses to track key metrics such as open rates, click-through rates, delivery rates, and conversion rates, which help measure the effectiveness of campaigns.

In addition, user segmentation insights can reveal which audience groups respond best to specific messages, enabling more precise targeting. A/B testing is another valuable feature, allowing marketers to experiment with different content formats, timings, and styles to determine what resonates most with their audience.

These platforms help businesses identify behavioral patterns, such as peak engagement times, most-clicked content, and preferred devices, which can be used to refine future campaigns. By providing actionable data, push notifications enable businesses to adopt a data-driven approach to communication and achieve greater impact.

The Benefits of Push Notifications in Your Industry

Web and mobile push messages can be successfully used across various industries. Push notifications provide companies with an opportunity to reach and engage a wide range of audiences due to their universality, conciseness, and customizability. Let’s look at how these are typically used in iGaming, FinTech, and Healthcare.

iGaming

Online casinos, sportsbooks, and lotteries – all these services employ push messages in their marketing strategy. Supplementing your iGaming development project with a push notification service will give you an opportunity to create a campaign that will effectively promote your product. 

Thanks to timely alerts, a bookie can inform clients about hot deals, encouraging them to make a bet. In the case of mobile pushes, an app can reactivate users by sending them a reminder of upcoming events that they might find interesting or information about a new type of casino game. Any transactional updates, such as withdrawal or deposit reports, are also handled through push notifications.

If you have a sportsbook app yourself, it would also be an excellent idea to add to your product the capability to display a live feed with the score of the play and the latest rates in such notifications to boost app engagement!

FinTech

With a boom in FinTech development, loads of financial companies decided to upgrade their offer and provide clients with more advanced features. Adopting this approach led to the creation of numerous financial apps, currency exchange services, payment platforms, and blockchain solutions.

It turns out that push notifications are applicable in all of the above cases. They are used to inform customers about major account modernizations, security problems, and transactional updates. Additionally, banks use push notifications to maintain direct communication with their clients and provide them with support and investment tips. Based on the user journey, they can also use push notifications to remind a customer to complete a procedure they started, such as opening a deposit account or ordering a cash card.

Healthcare 

Due to the enormous increase in the number of people taking care of their health and physical shape, healthcare mobile applications and web services remain in demand. Given that such apps can send push notifications to popular and widely used fitness trackers, incorporating this feature into your software could be a huge step forward in terms of user engagement. To learn more about how your healthcare mobile app can benefit from push notifications, visit our blog.

Push Notifications in iOS vs Android vs. Flutter

For Flutter applications implementing push notifications may take longer because you will need to prepare a push system for each platform. Another challenge for cross-platform applications will be the fact that each new update of native systems, both iOS and Android, appears in technologies such as Flutter with a slight delay. It is not unusual but may hold up the release of your product.

In the Android apps (starting from Android 13), users must explicitly permit notifications. When the app is first opened, it must present an alert asking for permission to send push messages. Previously, notifications were enabled by default, and all push messages would appear on the lock screen and notifications panel. In iOS apps, users must opt-in for notifications – you have to ask them for permissions inside the application.

An additional feature on iOS is a scheduled summary. Instead of getting notifications instantly, iOS stores all alerts to show them collectively at a specific time. It is a proper place to show non-urgent content that may interest your customer but is not necessary to clutter their instant messages.

Best Practices for Creating Push Notification Marketing

Each day users get dozens of notifications on their mobile devices. To get good results and be noticed by your customers, you should take advantage of best practices for marketing with push notifications.

Personalization

Most, if not all, notifications should be tailored to a specific client based on their age, place of origin, OS, location, and history of service usage. With such data, you can divide your customers into subcategories and send personalized messages. 

Assume you have a sportsbook app, and your client, John, is interested in women’s tennis and has already been using your product for two months. Instead of cluttering his notification center with football-related details, you should incorporate previously gathered information and focus your notifications on the tennis subject.

Furthermore, imagine John has wagered on matches with specific athletes. How pleased would he be if your app informed him of the upcoming sporting events of the players he follows?

Timing

To optimize user engagement, it is critical to time your notifications properly. You can determine the best time to send a notification based on John’s location (if you have access to it). For example, you may be aware that John stays at home every Thursday at 8 p.m., implying that he might have some spare time and is thus more likely to use your app. Sending him an alert at that time may boost the probability of a direct response.

Content

On the basis of John’s interaction with your app, you can also determine what other sports he might be most interested in. Assuming he was browsing through the latest volleyball results, it might be a good idea to send him a special offer on a current volleyball event. Use every detail you know about him to modify the message’s content and increase the likelihood of him taking a specific action.

Although it sounds plain and obvious, making the user feel like every notification is crafted for them is key to improving their engagement and boosting your business revenue.

Conclusion – Increase App Engagement and Conversion Rate with Push Notifications

After this thorough examination, we can confirm that push notifications are an excellent marketing tool regardless of the industry. An appropriately designed and implemented push notifications and messages campaign can increase your business’s revenue by developing direct relationships with customers.

There are plenty of push notification systems available on the market, so you can select one of the ready-to-integrate solutions and start delivering personalized push messages to your clients even today.

However, if you are interested in full-scale web or mobile development, don’t hesitate to contact us! We can lead your project from the ground up, providing you with professional expertise at every step of the development process. See our case studies for more details on our deliverables.