Omni-channel Lottery Platform & PAM Engineering
About the Project
In the global lottery sector, legacy on-premise infrastructure remains a primary barrier to growth. For Tier-1 operators, such technical debt creates a disconnect between physical retail and digital innovation, stalling market entry and limiting network profitability.
The provider partnered with CrustLab on a strategic, multi-year initiative to close this gap: developing the core, bespoke PAM system for the platform, a cloud-native lottery platform built on Google Cloud Platform (GCP) for mission-critical scalability. The platform was built from scratch, with no off-the-shelf core, and replaced the incumbent system in a single cutover.
The project was driven by a co-ownership model, ensuring that high-performance architecture and long-term strategic goals stayed in sync. The result merged the provider’s regulated-market and lottery domain knowledge with CrustLab’s cloud-native engineering practice.
At the centerpiece of this transformation lies a centralized Data Hub that unifies the robust omni-channel experience, ensuring 99.9% uptime under a load of 1.2 million+ daily transactions. The result is a modular, compliance-grade architecture that transforms standard terminals into agile, multi-service hubs and provides a modular technology core ready for redeployment in additional regulated markets.
Architecture Discovery Sprint
Legacy Stack Modernization
Platform Sustain
Behind the Brand
The client is an international gaming technology supplier entering the regulated lottery vertical with a platform it fully owns. The company’s credibility is built on its track record of high-scale content distribution across a large number of regulated markets.
Business challenges
Mitigating Risk with Full IP Ownership

Maximizing Retailer Profitability

Navigating Regulatory Rigor

Technical challenges
The Big Bang cutover

Mission-Critical Stability and Security

Handling Traffic Volatility

Klaudia Olender
Project Manager at CrustLab
In a nutshell
The engagement ran across three phases. In Discovery, we mapped the complete lottery lifecycle with provider’s domain experts to define a scalable microservices structure. In Development, parallel international workstreams built the platform core, with CrustLab and the provider co-developing against a shared quality gate. In Platform Sustain, a Hypercare period stabilized live production before steady-state operation.
Product Development Overview
Core Features & System
Components
results
The platform has run the full lottery operation in production since go-live.
- CrustLab
- case-study
- Omni-channel lottery platform & PAM