Management
Marketing Manager
70 - 120 PLN/H + VAT (B2B)
Hybrid
Full-time
CrustLab is more than a software development company. It’s a powerhouse of innovation, expertise, and technical excellence for all things iGaming.
What does it mean?
At our core, we craft gambling software (sportsbooks and casino platforms included) with a touch of gaming and sports. But we also excel at developing Fintech and Blockchain-based solutions.
Serving clients across the globe, CrustLab doesn’t just code web or mobile apps, but handles product development comprehensively, from ideation and design to maintenance.
Our talented team is driven by ambition and passion for continuous growth. We just love the challenge of turning original visions into reality.
WE ARE LOOKING FOR YOU IF YOU ARE A PERSON WHO:
Has AI at the core of your workflow — from research and content creation to campaign management and reporting — and has their own automations and workflows that you’d be happy to show us,
Has at least 5 years of experience in B2B marketing, including at least 2 years independently managing a marketing area or channel
Can effectively coordinate the work of others—from writing briefs to reviewing and signing off on deliverables,
Has a solid understanding of SEO and LLM optimization (GEO), enough to evaluate technical audits, prioritize fixes, and drive visibility within AI assistants
Independently manages and allocates budgets for Google Ads and LinkedIn Ads campaigns,
Connects data across GA4, Search Console, and CRM to trace which actions generated a lead and which lead turned into a sales opportunity,
Communicates fluently in English (C1 level),
Is comfortable working hybrid from our Kraków office 2–3 days a week.
NICE TO HAVE
Experience in iGaming, gambling, gaming, or crypto, followed by fintech and payments,
Experience in B2B service-based marketing with long sales cycles and six-figure project values,
End-to-end management of B2B conference presence, from initial briefing to booth coordination,
Hands-on experience optimizing for visibility in AI assistants as a dedicated channel.
YOU WILL BE FOCUSING MAINLY ON
Driving the growth of crustlab.com and other group brand websites by managing the end-to-end creation of service pages, product pages, and case studies—from brief and content creation to publishing and indexation checks.
Prioritizing SEO fixes and enhancing CrustLab’s visibility across AI assistant search results (GEO/LLM optimization),
Managing and optimizing Google Ads and LinkedIn Ads campaigns tailored to target roles and markets within our ideal customer profile (ICP),
Managing the company’s LinkedIn page and supporting the CEO with his personal profile,
Collaborating with the sales team to create custom pitch decks, one-pagers, and case studies tailored to specific client calls and key decision-makers,
Leading our conference presence, from pre-event campaigns and booth marketing materials to post-event follow-ups,
Continuously monitoring and evaluating campaign performance and overall marketing activities,
Developing AI agents and marketing automations to maximize team output and efficiency without increasing headcount.
what we offer
Flexible cooperation: Sometimes we work in our pajamas, but we always give 100%!
Medical care at TU Zdrowie : Because health is essential, and we opt for luxury!
MyBenefit cafeteria system (including Multisport): Thanks to this, you can exercise and then eat something delicious. All in one!
Flat structure with four-legged happiness manager: Nori, our CBO (Chief Barking Officer), ensures that office visits are filled with good emotions
More or less official integrations: We party like true professionals… or better!
We don’t shy away from discussions about fu**ups,
And to put it simply, we generally have a cool atmosphere!
Play your cards right and join us!
Aleksandra Hofman
Talent Acquisition Specialist
HI, i'm Aleksandra – a talent acquisition specialist
I would love to answer all your questions regarding current job offers and daily work at CrustLab. Feel free to contact me.