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Serverless use cases: see what companies follow the serverless approach

Serverless technologies are an emerging trend that has the potential to revolutionize the way we architect and build applications in a faster, more efficient manner. Serverless frameworks provide developers with the ability to create robust enterprise-level applications without having to worry about servers or infrastructure. This blog post will discuss Serverless use cases and examples, as well as best practices for using Serverless frameworks in your next project!

Why businesses leverage Serverless

Serverless architectures are a potential game-changer for organizations that need to scale their applications quickly and efficiently. Serverless frameworks allow developers, system administrators, and DevOps teams to focus on solving business problems rather than maintaining servers or infrastructure.

Serverless technologies include AWS Lambda functions as well as Cloud Functions from Google Cloud Platform (GCP), Azure Functions, IBM OpenWhisk Serverless Framework – these all help businesses with the following:

  • Rapidly prototype new ideas without long lead time investments.
  • Support legacy codebases alongside newer serverless backends.
  • Deploy scalable microservices architecture at low cost by only paying per use of computing resources.
  • Manage costs more effectively by using pay-per-use pricing models.
  • Develop applications on diverse platforms and languages with Serverless frameworks.

As the volume of demand increases and decreases, serverless computing and architecture generally scale up and down on autopilot. Additionally, this solution may significantly reduce operational costs and server maintenance. 

How companies scale their business and serve their customers by going serverless

Serverless framework use cases span a variety of industries, from fintech to healthcare providers. Serverless architectures are also being used in emerging fields such as the Internet of Things (IoT), artificial intelligence (AI), machine learning, and blockchain technologies – just to name a few!

Here are a few companies that stand out with their serverless offerings.

Netflix going serverless

It goes without saying that Netflix is one of the biggest fish in the broadcasting market, serving millions of customers all around the world. Of course, it requires a huge backend infrastructure to carry a seamless customer experience.

Amazon Web Services Lambda is used by Netflix to run tasks that would otherwise require a great deal of computing time and effort.

During the AWS re:Invent event in 2014, Neil Hunt, Chief Product Officer, has explained the change AWS Lambda brought to their existing infrastructure management. 

As of now, Netflix’s media encoding process is automated by event-based triggers. As well as backing up and deploying instances at scale, they made it easy to validate the completion. Each infrastructure process falls into place thanks to the continuous monitoring of AWS resources. 

AWS Lambda makes publishing easier as well. Netflix receives thousands of files every day from publishers, and each of those files must be encoded and sorted before delivery to the user. AWS Firebase triggers an event once the files have been uploaded to S3 in order to call the Lambda function that splits the video into 5-minute parts to be encoded into 60 different streams required by Netflix. Using a series of rules and events, the final part of the video is aggregated and deployed.

AWS Lambda is capable of alerting and shutting down instances if unauthorized access is detected as well. Moreover, Netflix can easily pinpoint the cause of an issue when something goes wrong, given that Lambda routinely verifies that the files are accurate, valid, and backed up. 

Read more on how Netflix completed the migration. 

Zalora going serverless

Asia’s largest fashion retailer, Zalora, features a collection of almost 8,000 products and operates in 8 countries of Australasia. Thus, as you can imagine, there are quite a few orders to be processed. Serverless comes into play here. 

Zalora heavily relies on serverless technology to serve millions of orders every single month. 

“We outgrew what the server world offered to us and it was the right time for us to switch over to a provider like AWS”

The company uses AWS to ensure that its customers have a pleasant experience when shopping on the site. The same applies to the mobile app that also runs on serverless technology.  Using AWS and Lambda, Zalora doesn’t have any problems with the scalability of the number of requests they receive, and Zalora can offer customers faster access to features using a serverless framework. Zalora has also been able to control costs by scaling with AWS. Starting from the smallest SAP HANA-certified instance size 244 GB, Zalora could scale the Amazon Elastic Compute Cloud (Amazon EC2) instances to meet growing customer demands. Zalora’s cloud consumption on Amazon Web Services increased nearly 900 percent in two years.

AWS Lambda and AWS Step Functions, in addition to serverless computing features, are also used by Zalora to automate operational tasks. Therefore, the SAP refresh time has been reduced from five days to two days, and the refreshing quality has been improved. As a full-service, centralized backup system, AWS Backup is available to Zalora. AWS is believed to have increased Zalora’s product delivery time by 3 times.

Figma going serverless

Figma simplifies the process of creating professional designs for people. A design platform based on open standards developed in 2012, Figma competes with Adobe Photoshop in offering an alternative.

With millions of clients and projects all over the world, it goes without saying that it needs an infrastructure that stands out. The use of serverless architecture allows designers, developers, and marketers to focus on design and collaboration rather than managing files. 

Figma also allows multiple people to work simultaneously on one task and project, and of course, that’s caused by the right implementation of serverless technologies. It works in the cloud, without any installation, making it a seamless experience for users. 

Nordstrom going serverless

Nordstrom is a major department store chain based in Seattle, Washington. The company has always been on the front lines of technology innovation. 

Rather than using data-driven applications, they switched to event-driven applications and created an open-source Serverless architecture retail store called Hello Retail as a proof-of-concept. 

Nordstrom created an event-driven app with the help of AWS Lambda. The Hello, Retail! experiment by Nordstrom demonstrates how they use Kinesis and several other AWS services. Serverless, event-based, and based on an immutable, ordered, and distributed ledger, this project is made up entirely of serverless components.

Coca-Cola going serverless

The Coca-Cola Company has been migrating to serverless technology since 2016 and they are still moving everything in the cloud, but since they still have old technologies in use, traditional servers are being used until they can decommission them. The Coca-Cola CEO Michael Connor spoke at the AWS Re-invent conference about a few case studies they did on serverless in which they saw a 65% cost reduction by using it.

Coca-Cola vending machines located around the world are linked to Coca-Cola headquarters through an integrated communication system. 

What Coca-Cola did before going serverless? 

They have about decade-old vending machines. 

When the client purchases a drink, the machine contacts the payment gateway to confirm the purchase, making the API rest call to use the AWS API Gateway, which triggers a lambda response. The transaction will be handled entirely by the AWS Lambda service. In the case of mobile transactions, a fifth step is required, which is a push notification to a user’s phone that submits the information to Android Pay or Apple Pay.

Until 2016, they have been using 6 EC2 T2.Medium machines cost them almost $13k annually to run. Adding up all the costs for all the features they needed, it came to $4,490/year after moving to a serverless framework. 

This roughly means $8,500 savings per one machine per year. With an estimated, whopping 3 million vending machines around the world, this brings more than 25 million dollars in savings. 

The Coca-Cola Company has taken serverless to such a high degree that they have made it so that whenever you have an idea for a project to be considered by the architecture review board, the idea needs to be based on serverless. The others are basically rejected. 

T-Mobile going serverless

Similar to Coca-Cola, T-Mobile has adopted a “serverless first” policy for any new services it develops. In fact, their experiment with AWS serverless architecture resulted in a reorganization of their whole company.

“Jazz and serverless computing on AWS have cut out so many time-consuming development and deployment steps. That’s time we can spend innovating and iterating on the solutions customers want to see. Jazz and serverless computing on AWS are major accelerators in how quickly we can give our customers what they want.”

In order to work with cloud-native APIs, functions, and websites on serverless, T-Mobile developed Jazz. Test, automation, security, architecture, and integration are just some of T-Mobile’s requirements before deploying applications. By using a reusable code template and an easy intake process, Jazz simplifies these tasks. The developers can innovate more rapidly and provide a better customer experience when they use a serverless framework, as they save a lot of time. The T-Mobile team claims they have also saved money since switching from paying for actual resources to only paying for what is actually used, another great benefit of serverless that each modern business should definitely consider. 

By offering fully customizable templates, admins are able to define new ones easily, and developers can expose them as services. Developers can build serverless applications using Jazz’s rich ecosystem that supports Serverless Framework. 

You can even view it on Github.

T-Mobile uncovered a number of benefits from using AWS serverless technologies for its APIs, microservices, and time- and event-based processing, including smoother scaling, improved resources, reduced patching, and time savings. Increasing flexibility in responding to customer demands was made possible by an even stronger focus on exploration and innovation. 

Over to you

Are those the only companies that benefit from a serverless approach? Definitely not! We are sure that more companies are going to join the list in the future.

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How can your healthcare mobile app benefit from push notifications?

Healthcare mobile app can be a revolution in the way we track our efforts in the healthcare field and how we take care of our health.

Consequently, it is no wonder that more and more developers and businesses want to invest in this lucrative segment of mobile app development

You need to stand out from the crowd of healthcare mobile applications not only by attracting users but also by keeping them engaged. 

Here’s where push notifications come in handy – yet are often overlooked. If your mobile app wants to retain and drive more engagement, then you should incorporate push notifications into a marketing strategy for your healthcare mobile app. It has an even greater impact on healthcare because users are expected to stay engaged all the time. Since their setup is simple and the cost is minimal, there is no reason not to use them. 

We are eager to convince you why nearly all mobile apps should send push notifications. And in this particular article, we will outline how healthcare mobile apps can leverage push notifications.  

Benefits of push notifications in healthcare mobile app

Navigated user retention

User retention is supported by push notifications. Due to their cyclical delivery as well as triggering on a variety of activities (or not), they are one of your users’ most intensive communication channels. Mobile app users disregard some communication channels, but push notifications are quite effective since they are activated on their screens.

As they appear on a screen and can be easily pushed and familiarized with, they are a preferred means of communication for many. 

In healthcare, push notifications can be used to retain mobile and progressive web apps users and remind them that the app is waiting for them to move. 

For example, a fitness app might prompt (via push notifications) users to log their exercises in-app. 

Constant traffic booster

Your app may also generate more traffic thanks to push notifications. Many users enter your healthcare app to take action after being prompted to do so instead of just reading a push notification. Push notifications, when configured and compiled correctly, can be a real gem for mobile app traffic and in-app actions.

For example, if your healthcare mobile app asks users via push notifications to log in to see their daily rewards, the likelihood is that they will.

Taking action on each notification

With a swipe of their finger, users can read more about a particular push notification or dismiss it as quickly as possible. This proves that push notifications are one of the most interactive forms of communication.

For example, a healthcare mobile app can inform the user about automatic updates that can be performed in a single click. Such push notifications can e.g. ask for accepting or declining of rescheduling an appointment. After clicking one of the buttons, the selected action is sent to the app.

Cyclical info

Push notifications can be used to send users cyclical information over a specific period of time. This info can concern their actual app usage or recent activities, etc.  

For example, your healthcare mobile app can send notifications on your performance (Last week, you’ve burnt 650 calories thanks to XYZ workouts. It increased by 10%, compared to the previous week. Well done!). 

Constant updates and news

To gain user consent on receiving notifications, you need to invest time and resources into onboarding and explaining why they must receive them. Many of your users consider push notifications nothing more than a nuisance since they receive hundreds of them a day. This is why it is necessary to configure onboarding in a way that each user is properly informed of when, why, and how many notifications are going to be sent. This is the only way to ensure users acknowledge and understand the benefits of receiving such push notifications, and so will be content to receive them. Obviously, only if you don’t spam your users to death and deliver what you promise. 

Your healthcare mobile app will be more likely to be used by them when push notifications are sent. Then you can use push notifications to reach out to your audience and send them information about discounts, new features, and alerts. 

For example, your healthcare mobile app can send push notifications when there is a planned outage. 

Reach notifications for better engagement

If you add reach push notifications to your healthcare mobile app, you can drive even higher engagement with gifs, instant responses, and other interactive features. In the sea of notifications, push notifications do not need to look like regular messages; instead, they can be customized to catch the attention of your users.

For example, an app that encourages people to try out the new workout can send a GIF with a preview of it, as well as a swipe recommendation.

Benefits of push notifications in healthcare mobile app
Benefits of push notifications in healthcare mobile app

Most common push notifications’ features and use cases for healthcare mobile app

Hospitals and doctors

Hospital management and doctors’ workflow can benefit from push notifications in quite a few situations.

Patients’ monitoring

Patients can be monitored constantly, 24 hours a day, 7 days a week, without the necessity of physical contact with doctors, using healthcare mobile apps. As this solution minimizes logistical overhead and allows for full information to be provided instantly, it is convenient for both doctors and patients. 

The information is updated regularly and at a glance, as it requires only a click or a swipe, and can be triggered by many different actions. If there are any anomalies, both parties can contact each other or doctors can get alerted and act. 

Equipment management

Push notifications can also find their use in the management of resources in healthcare. The daily monitoring of resources made possible by push notifications enables managers to be notified when some of the resources are running low. We could be talking about beds in a clinic, medicine, or any other kind of equipment – for example, face masks or gloves. Equipment anomalies can also be detected using push notifications for equipment management.  

Patient management

In terms of communication with patients, push notifications can do so much more than just monitor patients. The push notifications feature can be used to send reminders about upcoming appointments or changes to them. In addition, they may be used for sending interesting and relevant content, such as instructions on how to care for yourself after surgery or what preventive measures should be taken. Also included in this could be some kind of announcement of new types of treatment at a given medical facility. 

Healthcare business

The healthcare industry has a lot of potential uses for push notifications in healthcare mobile apps as well.

All types of reminders

It can help users cultivate self-discipline and ensure they utilize an app effectively by sending them push notifications. Using push notifications as reminders is highly effective because they are quick, direct, and hard to overlook. Healthcare mobile apps use them to remind patients about upcoming or undergoing treatments, exercises, or diets – just to name a few examples.

Cross-selling and up-selling

Cross-selling can also be accomplished through push notifications. Your healthcare mobile app can quickly upsell your services by sending push notifications offering new services, appointments, or consultancy hours. When a particular user already uses a free workout plan, a push notification can offer them a special offer on a customized workout plan, for example.

Announcing offers and discounts

“Get your tickets soon, they are selling out fast!”

It is possible to use push notifications to send offers and discounts and reminders that they are about to expire. Users may be prompted to take action and convert as a result. 


Patients can also benefit from push notifications as they can be of great help to them.

All-round notifications

A particular patient can be informed about their condition, spikes, and anomalies in their health by push notifications, especially when they are connected to healthcare wearables. Push notifications can be sent for things such as too high blood pressure, pulse monitoring, or blood glucose meter readings on an ongoing basis, just to mention a few examples. 

Various reminders 

Patients may also be reminded of routines with push notifications. Reminding patients to take or purchase their medications is certainly beneficial to many. Push notifications can also be connected to the calendar and send reminders of doctor’s appointments. For broader healthcare and wellness, users can receive reminders about training and exercise (e.g. at a specific time).

Constant monitoring

Also, push notifications allow you to monitor your health conditions and alert and notify the right people if an attack occurs or if you collapse. This is especially important not just for the people who need medical treatment, but for their families, too. Keeping them in constant contact is possible with push notifications.

Constant monitoring makes treatment and recovery better and more effective. 

Push notifications use cases for healthcare mobile app
Push notifications use cases for healthcare mobile app

Types of push notifications

A push notification is a message the user sees without having to open the app. These messages look like SMS messages, are displayed on the lock screen, and are sent to users who are not currently using the app.

Often, these are confused with in-app notifications. Although in-app messages are ones the user receives once they have opened the application, these are messages given to them in the application itself. 

In-app notifications appear only while someone is actively using the app. Push notifications appear anytime. 

A third type might also be recognized here: an IoT push notification delivered directly to a wearable device using Bluetooth (e.g. a notification sent across to a particular smartwatch). 

When can push notifications be sent?

Well, here is where we could recognize a lot of use cases, but we’ll provide you with examples of just a few of them. 

  • Wearables push notifications. User activity triggers the transmission of push notifications to wearable devices. This message can be sent when a particular user’s heart starts beating way too fast, for example. 
  • Rich push notifications. They are nothing but superpowered push notifications. Such a message can contain embedded images and videos (for example, of a quick 10-second workout), as well as clickable responses. 
  • Complete-the-action push notifications. Incomplete transactions, abandoned shopping carts and incomplete appointment bookings can trigger push notifications. 
  • FYI push notifications. Their purpose is to provide information on trends, updates, requirements, and so on. An upcoming maintenance outage of your healthcare mobile app can be communicated, for example. 
  • Reminder notifications. All types of reminders – shall we elaborate more?

What to remember when launching push notifications in your healthcare mobile app

Development isn’t all: engagement is what matters

To ensure your push notifications are successful, you should not only invest in their development but also promote and cultivate engagement. Be sure your healthcare mobile app sends push notifications that are as specific and personalized as possible. Moreover, adjust the time and triggers that contribute to their delivery. That mix will yield the best results: people who not only receive push notifications but also actively engage with them. That’s what you want, isn’t it? 

You should also be crystal clear when it comes to communicating value. In the sea of notifications and messages, it’s not that easy to persuade your users to get another batch of notifications their way. Explain the benefits of push notifications („Always stay up to date on the latest diet plans!”) and make sure you are not bombarding your users with them. 

Provider versus developer

A wide variety of providers are available for you to use for building push notifications. 

However, you should be aware that ready-to-use solutions, although they appear cost-effective, may also present some limitations. Here, we’re talking about usage, message lengths, capacities, or personalization features. 

In many cases, using a software development company to create a healthcare app with push notifications as part of an ecosystem will be more beneficial. 

Assess the risk

The benefits of push notifications are numerous, but there are also risks and challenges associated with it. Before you begin creating push notifications, make sure you assess them. Additionally, you should familiarize yourself with the guidelines of various app stores (for example, Apple App Store) and make sure they align with your business goals. There may be circumstances where you are not allowed or limited to use push notifications in the way you wish. 

This is how we do it

We can highlight our project for PelviFly as an example of our experience with healthcare mobile apps. Notifications were also one of the features we managed to integrate into the app.

The exercising women are kept informed about the progress or abnormalities during the training sessions. The coach may also send such notifications.  

PelviFly healthcare mobile app
PelviFly healthcare mobile app

Read more in our healthcare mobile app case study

Over to you

It is easy to see how push notifications in healthcare can be extremely beneficial to all parties involved. Using this effective communication channel, the healthcare industry can stay connected with clients. Such an app can provide a better and more personalized experience for clients, users, and patients, resulting in greater revenue and better treatment. It’s a win-win situation! 

We are more than happy to assist you with the mobile application development of your own healthcare mobile app. With the launch of PelviFly, we have quite a few other examples under our belts. Let’s chat!

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How to use gamification to improve users’ health in a healthcare mobile app?

Gamification is probably something you have heard about in various industries or cases. This is an example of gamification if you play a mobile application and take action towards a certain goal. 

As a concept, collecting points, coins, and awards for fulfilling a set of activities has been around for a while, but it’s gaining popularity in more niche industries these days. 

Its importance, role, and examples of how it’s used in healthcare mobile apps will be discussed today. What is the relationship between healthcare, mobile apps, and gamification? The mix turned out to be quite successful.

What is gamification and why does it, actually, matter? 

In a nutshell, gamification involves using game elements and game design techniques outside of a traditional gaming context. It is meant to engage people, motivate them, and stimulate them to act while attaining the desired behavior or other goals.

While this is nothing new to games or many mobile apps (complete all tasks to earn rewards), it is still relatively new to the world of healthcare mobile apps. 

What are the reasons for the increased use of gamification in business?

Apps rich in gamification force time and loyalty commitments. Gamification stimulates a range of processes and behaviors, but they all lead to increased app engagement and usage

Users may choose to be motivated by the feeling of community and socializing, while others may be motivated by receiving rewards for specific accomplishments, competing against others, viewing data and measurements regarding small achievements, or finding enjoyment in the entire process. Either way, gamification makes users not only download the app or use it once – it makes them hooked to their screens, which automatically translates to higher revenue. The raw data alone is not enough to motivate people these days, they need challenges, rewards, or some sense of community and gamification is the ticket. 

Gamification encourages users to be curious, which motivates them to keep playing and earn rewards. Moreover, gamification allows for competition – Displaying players’ achievements on the scoreboard encourages them to keep striving for more and compare themselves to others. As no one likes to be forced into doing something, gamification gives users control by allowing them to decide what milestones to complete next. 

Many of these factors are combined in technology, making it a resource-freeing tool that contributes towards achieving desired goals.

What are the best ways to build a gamified app?

There are a number of gamification features and options you can incorporate into a mobile app, and the possibilities are rather limitless. You can implement them separately, but combining them may be most effective. 

  • Daily log-in – users are rewarded for everyday log-in to the app. This may be a reward in the form of extra in-app currency or boosters to use in-app but may make people stick to your app for longer to actually use it. Often, users get unlimited lives when they complete a few daily log-ins (e.g. 15 minutes). This forces users to make the most of it and stay in the app for long periods of time. 

  • Progress bars – once progressing with some levels, the progress bar may grow and lead to some rewards on the way (e.g. on the 30% or 60% level).

  • Badges – there may be a couple of badges waiting for the users to complete some levels, get to some achievements, or upon other actions (e.g. recharging energy with a purchase of coins). 

  • Quests and time-bound events – if a particular user completes a quest or a special time-bound event, they may be rewarded in the end – that keeps users motivated to complete the event. 

  • In-app currency (diamonds, coins) – in-app currency such as diamonds or coins can be then exchanged for goods or tools inside the app or help overcome obstacles or blockades of the next level.

  • Scoreboards – users can compare their performance with other users and see how they rank in particular categories.

  • Leagues – joining the leagues and competing towards a common goal (e.g., first place in regatta) or team prizes. 

  • Karma/strike – once a user gets to a particular level of karma/strike (e.g. by performing a few actions in a row) they can unlock new items, levels, and other perks.

  • Social media shares – a particular user can share their achievements on social media and reach brand new users or simply emphasize their loyalty to an app.

  • Free incentives – if a particular user hasn’t logged in to an app for a while, a new log-in can grant them extra perks.

  • Referrals – referring users to the app can result in getting extra perks (e.g. lives).

  • Stars – users can receive a range of stars that reflect their progress (and they may want to beat the level again to get more stars).

All these mechanisms contribute to the feeling of rivalry within the community and complement one another. What are the benefits of it for businesses? Gamification and freemium apps work together to build and maintain user loyalty and increase the chances of more users making purchases in the app. 

People will even pay more when stuck in one level, as it’s a hindrance to their „joy”. The only way to get around such a stumbling block is to buy extra features, coins, or tools to use in the app and „unblock” their fun.  

Are you wondering how it can work with healthcare apps? Wonder no more, as we’re providing you with examples in the next paragraphs. 

What are the benefits of healthcare mobile apps? 

In the past, the only way patients communicated with doctors was through direct appointments. The health of patients could not be continuously monitored by doctors or hospitals, and therefore sharing real-time recommendations was not possible. 

With IoT, they can. What are the benefits of (not only) IoT-powered healthcare mobile apps? 

  • Engaging healthcare mobile apps have simplified and facilitated interactions with doctors, resulting in increased patient satisfaction and engagement. 

  • Such apps allow for remote monitoring of a patient’s health that can reduce hospitalizations and readmissions by reducing the length of their stay. Constant tracking of health conditions keeps family members and health providers informed of a person’s changes and disturbances.

  • By reducing healthcare costs and improving outcomes, these services can make a significant difference to the healthcare industry.

  • The connected wearables introduce routine into daily activities in healthcare, notifying users about calorie counts, exercise checks, appointments, or blood pressure levels.

  • The use of healthcare apps can help physicians measure patients’ adherence to treatment plans and determine whether patients need immediate medical attention, as well as the use of IoT devices to identify the best way to treat them.

  • Sensor-filled IoT devices are used for tracking medical equipment’s location, monitoring equipment’s performance, and dispatching medical staff in real-time, as well as taking care of asset management and preventing patients from getting infected due to the monitoring.

  • Transparency in shared data between insurers and customers is enabled by IoT healthcare mobile apps in terms of pricing, handling claims, and risk assessment.
Benefits of IoT powered healthcare mobile apps
Benefits of IoT powered healthcare mobile apps

How to develop and connect an IoT device to a healthcare mobile app? 

The IoT itself contains a few subsequent steps, each representing a specific stage of a process. Each stage collects or processes data that will be used by the other stages. 

It first consists of deploying interconnected devices such as sensors, monitors, or cameras so that the data can be collected. For performing the next step, it is necessary to aggregate analog data from sensors and other devices into a digital format. Then, upon digitization, standardization, and aggregation, the data is transported either to a data center or cloud. Applied advanced analytics to final data provides actionable business insights that facilitate making the right decisions. 

It is imperative that such apps have a well-planned communication protocol, security,  and encryption. How can some sample security features be described? If you’ve already paired the first device, you’ll be unable to connect the second. As an example, the system might generate a dedicated key for the app and for the device. A great deal of sensitive data is stored in healthcare applications, so privacy is extremely important.

The healthcare mobile apps are compatible with Bluetooth, WIFI, and NFC. Bluetooth ranks number one among all these methods, but let’s spend a brief moment analyzing all of them.


Because Bluetooth allows devices to connect directly, it has been the most popular method for connecting apps to devices and devices with each other without the use of the network. Typically, healthcare mobile apps are connected directly to a particular device. By combining proximity technology from NFC with a strong wireless signal, Bluetooth offers the best of both worlds.

Also, such devices can connect to the Internet indirectly, using an external service, and only then sending information to users. 

Other devices can connect to users through a connection to some other device. Sensors like anti-theft ones work in this manner. They connect to databases, and then through an external server, to users and devices.

In addition, there is the direct connection model that utilizes a SIM card. In this way, the device communicates with the servers and the backend of the system over the Internet. Data processing is optimized on the servers.


The range and signal of NFC are very limited. As we are only talking about a few centimeters here, it would be sufficient to open locks with cards, pay with a card, or send documents to a printer. 


WiFi is rare and it would be more beneficial for one-to-one devices. Connecting devices over the network, instead of directly, is possible with WiFi. All transmissions are handled by an external server. We can differentiate two types here:

  • Device-to-device via WiFi: usually plays a role of an introduction to a much more advanced configuration or integration with other technologies,
  • device-to-network: for example, to a network printer.

A number of IoT devices do leverage direct connections due to their specifics, e.g. smartwatches or various in-car devices. 

There’s also one more tweak to take into account – Bluetooth low energy. In this regard, preparing the system for a variety of scenarios is advisable. First of all, the battery consumption should always be monitored by the system. When it needs to be charged, it should provide notifications so that the device can last longer, be protected from failure, and always be charged and ready to use. Secondly, the system’s consumption needs to be optimized to the maximum.

How to use IoT in healthcare mobile apps

In addition to its many benefits, gamification focuses and drives users’ attention, taps into innate abilities, excites users utterly, and strengthens the ability to achieve more powerful outcomes. In healthcare, this creates a fertile ground for behavior change.  

Playing a game means more than just collecting vitals and getting notifications, as gamified healthcare mobile apps can keep users engaged and truly motivated. If we also consider that downloading and using the apps is voluntary, healthcare mobile apps could help achieve great things in healthcare and revolutionize the field.

Health advice, video chat, and video appointments with doctors and receiving prescriptions and self-tracking health are all now available via smartphones, and its growth was facilitated by the pandemic outbreak. 

In the following sections, you can read about healthcare mobile apps that motivate, reward, and reinforce commitment, as well as IoT solutions.


Using a device and a mobile application, PelviFly allows safe and effective pelvic floor muscle training. Women of all ages can train pelvic floor muscles through PelviFly, which integrates a gaming experience with medical treatment.

We at CrustLab were a part of the process of reengineering this mobile app.

You can read more on it here.

PelviFly operates in the healthcare market in Mid and West Europe. PelviFly has a small team of coaches and specially trained medical and physiotherapists working with it. Their efforts have resulted in more than 20,000 women regularly training their pelvic floor muscles with PelviFly’s product.

Women exercising with PelviFly can be kept informed during training sessions about the progress or abnormalities. It is possible for the coach to send these notifications as well. Additional coaching could also be purchased and paid for with an attached bank card.

PelviFly gamification statistics
PelviFly gamification statistics


Fitness tracking app FitBit is a popular app that supports healthy lifestyles worldwide. 

Using FitBit, users can create challenges on the FitBit community interface and compete to see who gets better results at the gym and who does more steps.

You can track any running, cycling, or other workouts with SmartTrack on Fitbit’s multi-sport mode. Each type of exercise is recorded using a different algorithm, providing the most accurate evaluation of your performance. In addition to the number of steps, it can also measure other activity parameters with great precision; and with the integrated GPS, it even has even more data.

All of this is connected to a mobile app, of course. To ensure the best results, Fitbit’s mobile app connects to the Fitbit wristwatch. As you’ll see in the next examples, a marriage between wearable technology and mobile apps is not new or revolutionary, though!  

Bayer’s Didget

Didget, made by Bayer and compatible with Nintendo DS gaming systems, is a blood glucose meter that connects to kids ages 4 to 14. By rewarding them for consistently testing their blood glucose levels, it helps manage their diabetes. Furthermore, it promotes setting up treatment goals tailored specifically to each child’s needs. Two levels of testing allow for growth as children become more capable of managing their diabetes. A new level and option become available as the player accumulates points. Leaderboards showing top points collectors, web games, and an online community are also available.

Huawei Body Fat Scale

Scale 3 is an intelligent bathroom scale that can measure 11 body composition indicators at once. 

With its Wi-Fi or Bluetooth connectivity, the Huawei scale can be easily connected to your smartphone and controlled using the Huawei Body Fat Scale app. App users can view, among other things, their body weight, muscle weight, basal metabolic rate, or water content in their bodies. In addition, the app displays trends, provides advice, and allows access to the results history. As you want to improve your results on a daily basis, this reinforces internal gamification with your own body. 


mySugr, a startup based in Austria, offers fun digital solutions for diabetics. The app is suitable both for children (mySugr Junior) and adults.

More than a million users have already signed up for MySugr, which is available in 52 countries and 13 different languages. 

MySugr lets patients track the blood sugar, carbs, bolus, and estimated HbA1c of their own body with one glance. The users of this app have been able to better control their condition since they log their data each day. The data is also available to physicians so they can provide better and more customized treatment.  

Using this app, users can also receive real-time feedback for dealing with diabetes Type 1 or Type 2. Having diabetes is difficult, and this app has made life a bit easier. 

Over to you

With the goal of delivering ease and convenience, healthcare providers are working tirelessly to transform their mobile app development services. Mobile healthcare apps are set to continue being an exciting development field. Despite their imperfections, these apps provide users with care when and where they need it.

Patients are also still encouraged to attend checkups in person if necessary because apps cannot fully replace in-person appointments. As we have seen with the pandemics, though, unexpected events are capable of quickly proving the relevance of technologies. 

Many people have benefited from these apps, so it’s not just another trend, it’s a real trend that will probably change lives for the better.

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RTLS use cases: where are real-time location systems used?

Improving efficiency is the main issue facing many businesses. Managers of companies today have to deal with the implementation of an increasing number of tasks while at the same time maintaining the quality of what they offer. New technologies are helping to achieve better work results, however. 

One area that has been gaining increasingly more attention is RTLS technology. What is it and how can it be used in business? Let’s take a closer look to find out.

What is a RTLS?

When it comes to traceability solutions, the keyword is an RTLS, which stands for real-time location system. It enables the location, identification, and supervision of an object in real-time. Basically, tracking different objects is easier when they are automatically identified.

In common RTLS implementations, wireless tags that send wireless signals to fixed reference points in order to determine their locations are attached to objects or worn by humans.

Tags and fixed points can be either transmitters or receivers. The flexibility of these devices permits many different possible combinations. Tracking can take place in any location, in either closed or open environments, allowing for optimization. The tracking process can be fully controlled, granting or restricting access depending on the location. 

In practice, RTLS technology allows the identification and location tracking of individuals and objects to be achieved with high accuracy within buildings, such as warehouses or production halls as well as hospitals or campuses, for example. These solutions enable organizations to track contributions more effectively, which helps them improve processes that are challenging to handle such as inventory management. 

Because of evolving demand on commercial markets, this technology is increasingly being integrated into business processes. It directly or indirectly influences competitiveness, improves interactions between entities, and enhances the overall quality of services provided, just to name a few benefits.

More benefits of real-time location systems can be found below. 

How does RTLS work, actually?

An RTLS is generally based on the use of battery-operated radio, optical, or acoustic tags attached to the objects or individuals that will be tracked. 

Importantly, RTLS technology is not only useful for locating objects but also for tracking individuals. Special RFID tags may not only be worn by people but can also be attached to objects that specific transmitters have been assigned to. The technology provides precise movement analysis. 

The signal emitted by transmitters, also known as tags, is picked up by sensors in the region monitored by the RTLS system. The technology used in this example is based on the so-called UWB. In other words, the transmitter produces radio waves that allow its position to be precisely pinpointed.

TDoA is a technique to analyze time differences between receivers using at least two sensors. The actual position of the transmitter is determined based on the information obtained from these sensors.

It is of course essential not to overlook one more integral part of the system, namely the software. It is this part that allows the constant tracking of objects and their movements.

RTLS how it works?
RTLS how it works?

RTLS benefits

The possibility of continuous monitoring

Knowing where resources or people are at any given time can provide many advantages to an organization.

Real-Time Location Systems are being implemented to address the needs of many companies. We are specifically speaking about manufacturing companies, transportation companies, and those that provide various services or need to be controlled. A near-constant need for monitoring various objects is evident here. The history of employee movements can be tracked by using RTLS monitoring software, which helps to reduce process errors.

Excellent precise and automation

RTLS provides high-quality communication. It can transmit through objects and walls and therefore has a remarkably long range. At the same time, it is extremely precise, pinpointing an individual or place to within a few centimeters.

In this scenario, manual arrangements are replaced with modern technology, which enables more rapid responses to changes or inaccuracies as well as automation of operations. RTLS systems automate tasks that used to be manual and error-prone by replacing outdated, inefficient solutions like spreadsheets.

Workflow optimization and automation

The key to success lies in a clearly visible flow of materials and people. Thanks to a real-time location system, the time in which this occurs can also be precisely calculated.

This solution can be beneficial for both efficient inventory management and effective human resource management. The utilization of RTLS infrastructure for production control and asset tracking enables optimizing processes and security.

Additionally, RTLS technology not only allows for the acceleration of operations but also helps with pinpointing and diagnosing problems that impede them. In this way, we can improve the speed of service. 

By providing them control over their work instruments, it improves the ergonomics of the job and the efficiency of employees on the line. Furthermore, it prevents employees from performing incorrect operations at their workstations.

The data is continuously collected and analyzed, allowing for such analyses to be completed at any time, either regularly or according to company personnel’s convenience, and can be reviewed by internal or external authorities.

Industries that use RTLS

E-commerce & retail

Retail and e-commerce are two industries that can take advantage of the benefits of RTLS.
Retail and e-commerce are two industries that can take advantage of the benefits of RTLS.

Retail and e-commerce are two industries that can take advantage of the benefits of RTLS. In brick-and-mortar stores, RTLS mechanisms are increasingly used so as to simplify and shorten the purchasing process. One example is the so-called „intelligent shopping basket” into which items are inserted and the machine takes care of scanning and adding them to the order. People are no longer needed to manually scan products, so the human element is minimized. Additionally, RTLS is employed in smart self-service stores (after a series of prototypes, increasingly more such stores are being placed in cities). Sensors are built into the warehouse to help the system determine the appropriate locations to place the goods. So when adding goods to the warehouse, we do not need to enter them manually into the system because the sensors take care of that.

Prison system

RTLS may also be utilized in the prison system. 

The RTLS can act as a basis for the creation of an integrated monitoring system that exploits a wearable component capable of keeping track of the location of vulnerable prisoners.

In most cases, this is done via a magnetic strip, which allows one to determine location with nearly 100 percent accuracy. So it enhances levels of physical security and surveillance in prison systems.

With the right RTLS system, prisons will have the ability to track prisoners and secure the location of each. This would be useful for ensuring security in prisons or house arrest when the movement of the inmate is limited. 

Additionally, location tracking provides real-time alerts to prevent jail groups from forming, which can enhance the safety of staff and detainees. Based on movement patterns, prisoner information can be used by staff to distinguish which detainees tend to move together in groups, forewarning them of potential or impending incidents.

Industrial & Logistics

The RTLS provides a complete overview of the entire process and product flow as well as the ability to locate the product at any given point in the process.
The RTLS provides a complete overview of the entire process and product flow as well as the ability to locate the product at any given point in the process.

The RTLS provides a complete overview of the entire process and product flow as well as the ability to locate the product at any given point in the process. RTLS facilitates this at the production, storage, and distribution stages. It is further possible to identify what they came in contact with if the location of products also includes substances contained within the entire production process.

The use of RTLS in a factory or warehouse reveals the benefits of effective production management and supply chain management. The user has access to up-to-date information on the location of a given product and can therefore manage items in real-time thanks to proper integration with ERP or WMS systems.

RTLS technology improves inventory management for manufacturers, allowing them to maintain more efficient factories and warehouses. Real-time alerting enables companies to ensure that their equipment is well maintained, thereby reducing the total cost of ownership.

Automotive & Assembly

Also in the automotive industry, RTLS can be used to enhance business processes.
Also in the automotive industry, RTLS can be used to enhance business processes.

Also in the automotive industry, RTLS can be used to enhance business processes. By using a real-time location system, processes can be tracked in real-time to provide the 3D locations of cars and tools. This eliminates the need for barcode scanning and improves efficiencies and quality throughout the assembly process.

This real-time tracking of cars on the production line allows for easier management of their positions so they can be moved forward. This may also be a useful way to identify problems: alerts can be set up for vehicles that have not moved for some period of time or that fail to meet set performance metrics. 

This can be sufficient to address a minor issue before it becomes more complicated to treat as it impacts other workstations later on. 

By avoiding delays and failing to prioritize certain orders, general plant efficiency becomes enhanced. And it is essential for warehouses and production sites to keep track of inventory and components that are located throughout huge facilities. RTLS just makes it easier.

Other industries

  • Travel & transport: trace the whereabouts of vehicles, optimize train schedules and plans, improve fleet optimization and tracking, monitor vehicle movement patterns to alleviate traffic.

  • Mining & construction: besides tracking employees’ workplaces for safety purposes, measures can be taken to track tools and individual parts of structures or construction machines as well as metrics related to mining.

  • Healthcare & pharmaceutical: Temperature and lab conditions can be monitored to ensure optimal product and medicine quality.

  • Leisure & tourism: Restaurants and hotels can locate employees to contact. Sensorized laundry tags can also alert staff in advance of an asset leaving the building, thereby maximizing asset utilization and eliminating the loss of room belongings. Also, all staff may use a customizable call button on their badges for improving safety in the event of an emergency.

However, the potential benefits and uses of RTLS aren’t restricted to just a few industries; they are almost unlimited.

RTLS in the times of Covid-19

Achieving automation of processes through RTLS is a significant step toward optimizing hospital resources. It speeds up a medical organization’s ability to deliver care and enhances productivity.

And this became even more important in the light of the coronavirus pandemic. 

Covid-19 has left a lasting impression on healthcare, both during the pandemic and as a consequence of it. Healthcare institutions have returned to provide some non-emergency medical care and regular checkups, but they must remain attentive to coronavirus activity nevertheless. 

Healthcare has already been using IoT technology in some way, especially with regards to technologies that give accurate location information. Real-time location systems (RTLS) are also making other healthcare management areas a little easier to navigate. 

With the ability to track medical equipment within facilities, it is possible to reduce the costs and time associated with their manual search, loss, or even theft. Additionally, thanks to the effective management of beds and equipment, hospitals are able to manage their resources better.

An additional solution is to find out who has been exposed to Covid-19 by tracking contacts in real-time so that the number of cases of infection can be reduced. The same is true in terms of tracking high-risk patients and keeping them protected against a pandemic.

Additionally, an RTLS can allocate human resources efficiently, ensuring that each department is properly staffed to provide patients with top quality, prompt care.

Over to you

Businesses across different industries can utilize RTLS technology to improve their processes. The primary purpose of RTLS applications is to improve operational processes, workflows, security, inventory management, or some combination. In addition to well-known industries such as e-commerce or logistics, RTLS is making waves in prison systems and non-standard leisure businesses. A variety of factors can cause an organization to face challenges such as resource waste, errors, and even potential employee accidents. Real-time location services can help solve these issues. There is much more to it than just a trend to watch.

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The most common features offered by sportsbook app

One common goal should be behind every sportsbook app: to build traffic, engagement, and ultimately revenue. In order to do so, each sportsbook app should offer a variety of features to appeal to new users and make current users loyal and engaged.

Without further ado: below you’ll find a list of must-have features for users of sportsbook apps.

Betting menu 

The more, the merrier. That rule applies here too. Betting menus should be:

  • Continually expanded,
  • constantly updated,
  • striving to improve.

There are numerous sportsbook apps available that support various leagues, divisions, markets, and sports. In addition to betting on the Premier League and Serie A events, more popular sportsbooks offer to bet in less popular divisions. The higher the number, the more advanced the app is since data for subsequent leagues has to be bought.

Also, the higher the number, the greater the possibility of attracting more players (who, for example, are familiar only with a particular league or sport or would like to bet on their favorite team which plays in a lower division). Therefore it’s important that sports betting apps provide a clear division between countries and leagues, along with multi-level nesting. An app for a sportsbook should also offer features for personalizing a betting menu, like marking a particular team, league, or market as a favorite. The user can then receive an alert to bet on a particular team or set of games in the near future. 


There are a few features that can and should be offered here. First of all: single and multiple bet slips, or, depending on the implementation, single and combo bets. Users should be able to bet both on a single event as well as on a group of events or matches.

The expected cashout should also change if there is a modification in the odds or stake when placing a bet. 

And even though this option is not used by everyone, the bet slip should also be allowed to be paid from a virtual wallet that is topped up by the user. If there’s an option to complete the whole process – from researching options through placing the bet, to paying for it – the possibility of delivering a great experience is high. It’s even higher if it comes across with an option to bet on multiple events, markets, and leagues with a single click, without jumping between tabs and bets. 

Latest news listicle

Not everyone enters a sportsbook app with the intention of betting on a particular game. Many people may be looking for options to bet on anything with good odds. That’s why it’s worth adding a list of the most important sports events in-app so users can get familiar with what’s going on and plan to place their bets. 

The news can concern not only the odds – and later the scores – but also rumors from the changing rooms, information about injuries or predictions, as well as premium interviews. 

sportsbook app latest news listicle
Many people may be looking for options to bet on anything with good odds. That’s why it’s worth adding a list of the most important sports events in-app.


Personalized and dynamic statistics in a sportsbook app can drive a lot of traffic to it. They should be adjusted both to advanced gamblers as well as to people who are only taking their first steps in betting. That’s why statistics should include not only basic changes in odds but also the trend of changes over time.

The more statistics the better, however, users should be able to filter them out and only follow those which are most relevant to them. The ability to customize the dashboard may enhance the likelihood of conversion and shorten the process.

Some of the selected features could be:

  • Marking particular events as favorites,

  • setting up reminders for betting on selected events,

  • configuring notifications (push notifications or in-app messages) triggered by e.g. yellow cards, corners, or penalties in terms of a football match,

  • filtering between live or upcoming events.

Another analytical feature that should be accessible in the dashboard, yet is often neglected by sportsbook app creators, is trackers. They show dynamic statistics about teams and players in a particular game, as well as game statistics and historical data. This may consist of the history of fixtures between two teams, form over the last 5 games, injuries, clean sheets, or absences. Data such as this can assist users with placing their bets or even encourage them to actually consider betting even if they didn’t already intend to. 

Rewards highlights 

To appeal to your potential audience, you should offer rewards and custom promotions based on user behavior. Promotions should be accessible in a preview, without having to open a full tab dedicated to it. 

The app should include an advanced mechanism for setting up promotions and bonuses for users. The more options, the most attractive the sportsbook app is, ultimately bringing more attention and users.

Rewards may help the app get some real traction. The bonus options depend on the app’s maturity, audience, and available budget. While seasonal rewards and boosted odds are fairly popular among sportsbook apps, as well as first no-risk bets or cashback regardless of the score, there are more possibilities too.

Theme & odds settings 

There are more elements that could contribute to the success of a sportsbook app and its overall customer experience. It doesn’t have to be strictly about bets and odds, either. Design and usability are crucial to the user experience.

From the point of view of design, offering the option to smoothly switch between dark and bright modes can be greatly welcomed by many users. That’s only one of the toggles and switches a sportsbook app should offer. Another one may concern decimal, fractional, and American odds settings, making betting easy to understand (and pursue). Also, it’s worth checking out how the application appears on different devices and in portrait or landscape orientation. A seemingly small and simple thing can sometimes aggravate users the most.

Embedded affiliate programs

From a technical point of view, it’s possible to code some affiliate programs into a sportsbook app. It is possible to embed a mechanism to generate dedicated referral links that bring money to both the new user and the person who referred the app. 

There may be a few bonus schemes to follow. For example, an X% bonus or a proportion of bets placed by the person who generated the new signups via their link. Sign-up bonuses, as well as first-deposit bonuses, can be generated for new users whose attention is attracted by such a link.

Affiliate marketing can be a breeze in many industries, and betting mobile apps are no different here – referrals are effective at generating many users for little effort and at low cost. Before the coding begins though, it’s necessary to examine the legal aspects of affiliate programs on the market which the app will address. Affiliate marketing depends on the chosen market and license. 

Notifications system 

Notifications drive traffic to a sportsbook app once it’s not used, and in-app messages can push users to react quickly once they are using the app. Both solutions can be extremely beneficial and efficient when it comes to driving more attention to the app to ultimately take more bets and generate more revenue.

Here’s what can be implemented: 

  • Push notifications (they can be triggered by bets or geolocation),

  • in-app messages (they can be triggered by user behavior),

  • e-mails (they can be segmented and sent in sequences),

  • SMS messages (they can be sent to offline users),

  • pop-up notifications (they can be sent to those using the web version of a sportsbook application).
Notifications system features
Notifications system features

They can serve as communication channels with betters, but all of them in different dimensions. While some of them will do their magic while gamblers use the app, others will only provide results when users are offline or even when they have uninstalled the app. All of these elements can inform about new offers, remind them about bets ready to be placed in their bet slips, and redirect to the app for details.

In turn, it’s all for increasing customers’ lifetime value and revenue. 

The more customized a notification is, the greater the chances of it working are. If they refer to a specific event or location, they may encourage users to place a bet (if the rest works well too – we’re talking copy, offer attractiveness, and UX here).

Social media integration

We have already covered the importance of social gaming in our previous article. How can sportsbook app creators leverage it?

By providing a fully functional set of features to involve social media in betting. The most effective ways are often the simplest way – as simple as adding a “share” button to the app. With such a button, users can quickly share their odds, scores, or winning bets directly to social media. And this way, others (both frequent gamblers and those who are not into betting… yet) can get inspired and give it a go next time, too.

Social media, then, is a good way of driving more traffic and users to the app, so that option should not be ignored when designing it. Once implemented, social media can be an effective promotional channel driven by the users themselves.  

Going the extra mile may be nothing but beneficial here, and make the app stand out from the crowd of sportsbook apps that look like peas in a pod. For example, implementing a chatbot that gathers bets and effectively informs about the progress may be one idea to consider.

QR codes and promotional codes

No one is going to use a sportsbook app if it’s not properly promoted. And, especially among fierce competition, the promotion needs to be thoroughly planned at the stage of coding and designing the app. 

This includes not only online promotional channels but also offline ones that may help users find the app. For both cases, though, promotional codes are something to apply. 

Sportsbook app offline traffic sources
Sportsbook app offline traffic sources

And here’s where to redistribute them:

  • Betting offices,

  • stadiums and arenas,

  • adverts and banners,

  • sport equipment shops,

  • leaflets and brochures (e.g. in a merchandise shop),

  • printed matchday programmes,

  • newspapers and sports magazines.

There can be either a promotional code (e.g. START15) or a promotional link (abc.dyz/downloadNOW) to follow, but QR codes are equally popular and can trigger the instant download. Especially now, in the world of 5G and fast connections, scanning a code and downloading an app only takes a jiffy. It is also more convenient to scan a QR code than to manually write out a long link or complicated code.

It’s also worth mentioning AppClips here. What do we mean? From iOS 14 onwards, generating so-called AppClips is enabled. AppClips allow for generating a dedicated code similar to a regular QR code. By scanning it, users can open a part of the mobile app without downloading it on their device. Thanks to that, users can be encouraged to give a particular sportsbook app a try without dedicating too much time or drive space initially. They can browse through leagues, bets, and odds and if they like the interface and functionality of the app, they may decide to download the full version and keep betting.

Of course, using all of those features is also dependent on the actual law and legal restrictions concerning each and every market you wish to enter.

Help center

It’s often forced into code by law but is also considered a helpful asset for thousands of gamblers around the world. A help center should consist of:

  • How to play? – a kind of a knowledge base to explain the technical mechanisms of placing a bet, paying for it, cashing it out. This may include some basic info (at least for advanced gamblers) but will be extremely useful for those who have just started or feel a bit lost in-app.

  • Betting rules – what’s allowed and what’s forbidden, long story short. This should also consist of legal restrictions, as well as terms and conditions of the service.

  • Bet calculator – if applicable, the calculator should help users easily work out potential winnings or losses.

  • Explanation of various bet types – such information should be available to read as a knowledge base article, as well as in the form of mouse hover next to particular bet types once to be placed in-app.

  • “Gamble aware” section about addiction, responsible gambling, and self-assessment. Even if it’s not forced by law, it’s always good to add such a disclaimer in-app. 

Over to you

Does a sportsbook app need to have all these elements in order to be successful? Not necessary, but they are encouraging. Our list can serve as a checklist of features to take into consideration when designing a sportsbook app, or when outsourcing this process further to a software development company such as Crustlab. We’re happy to help!

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Designing an international gambling web app. Which solution to choose?

If you’re considering running a gambling web app, you will sooner or later face the dilemma of what software solution to choose. While for established and experienced operators the answer to this question is simple, many newcomers need to first research the choices and their pros and cons.

Luckily, the gambling industry is prepared to welcome all kinds of operators; those who just want to start things rolling with a minimum commitment and budget and those who aspire to create something big.

Let’s break down the three most common software solutions to create a gambling web application: White Label, Turnkey, and Custom Software.

White Label, Turnkey and Custom software – an overview

Let’s begin with a short glimpse of what these three types of software solutions are, starting with the one that is the most accessible entry coupon to the online gaming industry.

White Label is a solution where all key components, such as the software, license, or payment methods, are provided by an external supplier. You get a ready-to-launch gambling platform, with customer service and technical support included. You can compare it to running a franchise like 7-Eleven or McDonald’s: you pay for a bulletproof infrastructure, but you’re limited to the provider’s standards. White Label gambling apps are often referred to as „off the shelf” solutions.

Turnkey is similar to White Label in the way that you’re provided with a ready-made platform. The difference is that you get full rights to modifying and optimizing it within the given system. You can create your designs, but the range of customization is limited to the Content Management System (CMS). Unlike White Label, you need to manage licenses and compliance reporting on your own.

In contrast to the previous two, Custom Solution is a fully independent way of building an online gambling app. You’re not limited to any platforms’ features or designs, and you’re fully responsible for managing the licenses and legal compliance of the brand. Custom casinos, sportsbooks, iGaming services, and other gambling products are either created with in-house IT teams or gambling app developers like ourselves. Custom platforms’ operators have unlimited levels of personalization, as well as full ownership of user data.

Pros and cons of White Label

Let’s break down the most significant advantages of White Label solutions. The first one would be a quick, cheap, and effortless launch. You don’t need to deal with any of the issues that operators using different solutions do. All the necessities to launch a fully functional platform, both technological and legal, come at a price. 

Not only is the launch more accessible, but so is maintaining and managing White Label. In most cases, a third-party provider will supply you with all but marketing support, so acquiring new players is your only point of focus. You can narrow down your scope of work to just one thing and do it right.

On top of that, White Label is cheap. Or, let’s say, relatively inexpensive. It’s the most cost-effective way to enter the gambling industry. All the money that with Turnkey or Custom software you’d spend on getting a license or hiring developers, you get to invest in promoting the product.

On the other hand, such products are usually billed on a subscription system, and with a large number of players, the cost of it exceeds the cost of creating custom solutions in the long run.

Additionally, with White Label you get the ease of launch in exchange for customization freedom. This is a huge disadvantage for those who crave creating something unique. 

Limited flexibility in design or product development is not the only curb that you will face when engaging with White Label solutions. The price for a „ready-to-go” product is limited earnings. The revenue share may vary depending on different providers, but you can assume that around 50% of the profit will go to the third-party’s pocket.

Finally, because White Label solutions are ready-made, you enter a highly competitive market, where similar operators compete for the same audience. Without market differentiators, you can’t create your niche of players, nor you can establish a unique position in the industry.

Pros and cons of Turnkey solutions

As an intermediate solution between White Label and Custom, Turnkey allows you to market your gambling web app faster than if you were to do it from the ground up, but far from „here and now”. You need to take care of a couple of major things, such as custom designs or licensing, and they are both time and money-consuming. 

The above argument follows that you’re allowed to customize the platform entirely but within the given framework. In most Turnkey agreements, you become the solution’s owner, but it’s a standalone solution nonetheless. You could compare it to a Lego set: you can build whatever you want from the pieces, but you’re still forced to use them as the building material.

Finally, depending on the agreement, the Turnkey solution provider usually charges from 10% to 30% of the revenue, so you get most of the profit share, but not all of it. You do own the platform, but the third party that provides it will typically charge you a monthly fee or a share in the revenues.

Pros and cons of Custom Software solutions

Let’s take a look at custom gambling web apps. The first and foremost advantage is unlimited business potential, coming from unlimited customization and personalization. You’re entirely on your own, and no provider or any other third party can decide about your web’s feed and limit your scalability or marketing efforts. You have total freedom of modifying the platform and adapting it to your needs.

Unlike off-the-shelf solutions like White Label or Turnkey, you can create your own unique gaming experience too. This is a crucial factor if you want to succeed in the highly competitive market that online gambling is. It’s easy to fall into the ocean of similar web gambling apps fighting for the same pool of low-potential players. With Custom Software, you’re the one who can make the market adapt to your software, not the other way around.

Finally, as an independent operator, all revenue stays in your pocket. Once you establish the website, you don’t have to cover any platform-related costs from agreements with third parties. 

The fact that you own 100% of the product comes with risks too. The major disadvantage of a self-serviced gambling web app is the high initial cost and the longest time to launch compared to other solutions. Custom gambling web app is a long-term strategy, which requires a specific budget and time-to-market. 

You can’t create a custom solution without a team of IT experts either. You need to recruit, manage and maintain a team of developers, or hire an external provider who will take care of the technological development. 

Gambling web app – choosing the right solution

Gambling Web App solutions
Gambling Web App solutions

Having mentioned all the above advantages and disadvantages of each software solution, we can point out who will benefit most from which.

White Label solutions are designed for those who are looking for a low-risk, low-reward business model. If you want to enter the gambling industry quickly, with a minimum commitment, and your budget is not enough to cover the costs of a dedicated solution, White Label will fit you best. You don’t need to invest much money or time to verify your business assumptions, but you can’t expect a significant outcome either. White Label is a hit-and-go strategy. 

Turnkey software will suit best those who value independence within a limited framework. You might already have sufficient capital to maintain a team of developers but not big enough to create something from scratch. If you’re aiming for an independent web gambling app, and you’re okay with its fundaments being built by a third party, then Turnkey is your choice. 

Custom software solutions will cover the needs of entrepreneurs who want to leave their gambling industry footprint. If you’re going to achieve big things and bring unique value to the world of iGaming, then you should consider going for a fully self-serviced solution. You need sufficient funds to create a platform that is tailored to the needs of the market and your expectations. That option is the most expensive, but it would make it possible for you to dominate the market when done correctly from the design and the technical perspective.


Being software developers ourselves, custom solutions are our favorite in this race. What we learned from delivering more than ten gambling projects and working with the best companies in the industry, they are the most significant way to achieve big things. 

The fact that you aren’t limited in any terms, be it customization, scale, or revenue, allows you to unlock your full potential and create a unique gaming experience, that will differentiate you from the competition. 

We don’t depreciate White Label or Turnkey solutions, however. They serve their role to those with a limited budget or lesser business aspirations. Not everyone craves complete independence either, as it comes with more responsibility.

If you hesitate in what way would be best for you in particular, feel free to reach out to us. We’d happily share our knowledge with you and help you choose the best solution, whether it’s White Label, Custom, or Turnkey.

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Google allows gambling apps in multiple countries

Starting 1st March of 2021, Google made a critical move for the world of online gambling. They allowed gambling apps in the Play Store in 15 more countries other than the United Kingdom, Ireland, France, and Brazil, where they were already (partly or wholly) legal.

It’s a massive move for many operators and users out of the above countries, who, until then, were forced to distribute or download such apps directly from websites or to use 3-rd party platforms. It led to many inconveniences: users found it harder to find relevant mobile apps and revealed themselves to potential fraud attempts or viruses. Operators, on the other hand, struggled with promoting and maintaining sideloaded apps.

These issues are now gone in 19 countries in total. What are these countries, and what are the new rules that Google applied to gambling apps?

15 new countries where gambling apps are allowed by Google

New Google rules will allow gambling apps on Play Store in the following countries: Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden, and the United States.

15 new countries where gambling apps are allowed by Google
15 new countries where gambling apps are allowed by Google

Does that mean that you can freely release your online casino in any of those places? Not necessarily. First and foremost, these rules don’t apply equally to all the countries and are massively dependent on national or state laws.

For instance, Google divides gambling apps into four separate categories: Online Casinos, Sports Bettings, Lotteries, and Daily Fantasy Sports. In the least regulated countries like the UK, Denmark, or Mexico, all of these types can be legally published by private and government operators.

In all other countries, you’re limited to just 2 or 3 gambling app genres and some of them are allowed for governmental or charitable operators only. There are a few industry-related exceptions, too: In Brasil, Sports betting is permitted only for Horse racing, while in Japan, it’s limited to horse racing, motorboat racing, bicycle racing, auto-bicycle racing, and soccer.

Google’s gambling apps categories
Google’s gambling apps categories

Among all countries newly welcomed to the gambling environment, the US seems to be most regulated, and restrictions vary state-by-state.

Regular apps and gambling apps on Play Store

Google allowing more countries to publish gambling apps on their store legally doesn’t mean that they’re equal to regular apps in terms of the requirements for submitting, publishing, and promoting them.

The main difference is that publishers need to complete a Google Play application process, where they would ask you to authorize your operator status and your gambling license. You need to confirm that the app complies with all applicable laws for each country it’s distributed and doesn’t exceed the scope of the operator’s gambling license.

What that also means is that even if the app is approved, it will not be available to users in any other country than in the original one. They will have a couple of other unique requirements too. Gambling apps on the Play Store must:

  • Prevent under-agers from using it,

  • be free to download and install (it can’t be purchasable as a paid app on the store),

  • be confirmed AO (Adult Only) or IARC (International Age Rating Coalition) equivalent,

  • NOT use Google Play In-app Billing.

The advertisement for gambling-related apps is regulated too. It’s allowed only if the ads’ content complies with particular policies of certain types of game (complete list here) and if the ad airs in approved countries, doesn’t target minors, and informs about responsible gaming.

Release an Android gambling app in a country blocked by Google

New Google rules are a massive step towards liberalizing online gambling, and there’s no doubt about it. However, it doesn’t cover all of the market’s needs: plenty of Android publishers and players from countries not covered by those policies will have to be looking for alternative ways.

If you live in a country where Android gambling apps are not allowed by Play Store and if you want to release one – feel free to reach out to us. We’d be more than happy to share the ins and outs of how you can do it with the help of social gaming apps and how unregulated markets can come to the rescue.

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User retention strategies for better mobile betting app engagement

You came up with a great idea, prepared promotional materials, and launched your app. Now, you have your mobile betting app up and running. 

There’s some initial interest. Quite a few people have downloaded your mobile betting app and even started using it, yet their engagement dropped quite dramatically in a heartbeat.

There may be a few reasons behind it: bugs in your mobile app, unintuitive onboarding, a lack of interest, expectations not being met… or you just simply don’t do enough to engage users in your app. Because one of the biggest mistakes you can make is to focus all your attention on user acquisition, but not care about actual mobile betting app engagement.

And that would be pretty bad.

How to drive mobile app engagement, make your users stick with your app, and drive higher revenue? That’s what we’ll cover today.

Mobile betting app engagement: the nuts and bolts

Research from Apptentive shows that only 40% of customers actually use apps a month after downloading, with only 10% still using them 6 months after and less than 5% a year after.

And what you really want for your mobile betting app engagement is customer retention, even if driving it is nothing but a challenge.

Customer retention in mobile apps
Customer retention in mobile apps

For you to see why we believe in mobile betting app engagement, we are providing you with a number of compelling reasons why doing so can have an impact on your business:

  • Increased engagement results in more deposits (including first-time ones) and new sign-ups.

  • With high mobile app engagement, you can create growth loops within your app and make your users brand ambassadors or affiliates (we’ll cover that later on).

  • Increased customer retention leads to higher betting frequency.

  • Loyalty and engagement can result in quick in-play responses and real-time odds, driving even more time and money into your betting app.

  • When you sequence events correctly, you can grow your wallet-share and increase cross-selling among users, as well as recover abandoned betting slips.

  • Customer retention, not only in mobile apps, means reducing player churn to the minimum by involving users in growth, usage, and development.

In short: the higher user engagement in your mobile betting app is, the higher your revenue may be. 

And that’s probably something you’re aiming for, right?

How to measure your mobile betting app engagement

Betting mobile app retention metrics
Betting mobile app retention metrics

When analyzing mobile app engagement, there are many metrics to consider. However, we recommend focusing on the ones below:

  1. App Downloads. You should be careful with this one though, as it’s often viewed as a vanity metric if it doesn’t correlate with MAU (see next point). If a lot of people have downloaded your app, then you need to make sure they’re actually using it and implement user retention tactics if necessary.  

  2. MAU – Monthly Active Users. The number of people who have used your betting app over the last 30 days. Therefore, it is a good starting point for your user retention campaigns.

  3. CLV – Customer Lifetime Value. The total amount of money you make out of a particular user before they stop using your mobile app. This is usually measured by the average monthly purchase value per user. 

  4. Session-related metrics: session interval indicates the frequency with which someone uses your app and therefore determines its stickiness, while session duration measures how much time users spend on your app in a single sitting – the longer, the better.

  5. Number of weekly bets – the number of bets placed in your mobile betting app by users on average. It should be shared via Transactions Services or Player Account Management (PAM) systems.

  6. Wagers Volume – the value of bets placed in your mobile betting app.

Knowing what to measure in terms of mobile betting app success, it’s now time to check out how to rock it.  

How to increase mobile betting app engagement

Implement affiliate programs

Many restrictions exist in mobile betting app marketing, including those arising from legal restrictions. Running your own affiliate program is one workaround, though. 

Affiliate programs can assist a mobile betting app with retaining customers and building a loyal community around it. There are increasingly more companies that want to implement referral programs for their own mobile apps, too. 

A betting-related affiliate or referral program should be easy for would-be users to join, but also comply with the business goals. It often requires a combination of user-friendliness and advanced mechanisms in order to be successful. 

And while there are ready-made solutions on the market, they may not meet your requirements in this area. In many cases, it’s better to start with a tailor-made affiliate program solution for an online betting app and customize it according to your needs and updates on the go. 

This may also include sign-up offers. 

For example, offering €10 for a user’s first bet when signing up can be a great method for customer acquisition, but offering an extra €5 on top of that for inviting friends to the app might work wonders for customer retention – and acquisition, too. 

While these mechanisms are quite advanced and complicated to develop, they are definitely worth the investment. 

Make the most of social gaming

Typically, social gaming refers to online games that allow for interactivity between players. And it plays a major role in mobile betting app development – since a mobile betting app is purely about gamification, right? Players not only play within their odds but can also play with others, compare their results, and share them publicly. Users have the ability to spread the word and add others quickly and easily with mobile betting apps that offer easy integration with social media. 

The use of social media for social gaming within betting apps may boost in-app engagement and result in faster user acquisition. 

And that’s not the end yet, since there’s another social element you may want to leverage: sharing the joy, which means betting together.

The importance of peer–to–peer gambling apps is growing – these days, apps like those designed to simulate fantasy sports league play are more popular than ever. They are similar in both concept and execution to private “sportsbooks” that offer the same betting lines available through traditional bookmakers but are limited to a few players. It’s no wonder that the best social betting apps merge the features of a conventional social network with that of a modern betting app. 

This has created a new way to bet through enhanced social interaction. Having a shared experience with the app facilitates stronger ties to the community than people’s separate experiences with their various mobile devices or paper betting slips.

Rewards system and loyalty points 

It’s important to pay attention to two different groups of users the most: loyal customers and new customers. 

Are loyal users the best users? They are very likely to stick to your mobile betting app as well as recommend it to others if they are encouraged to do so. And how to encourage them? Promos like welcome bonuses, free bets, and special betting slips are good for their online betting experience.

And practically every mobile betting app runs such promotions, so if you don’t want to fall behind then you should include them in your app too. 

You should make it possible to claim bonuses, free bets, and other deals for making referrals to the app and generating new sign-ups. There may be higher rewards, lower rollover requirements, or better terms and conditions included in some deals, say for those who spend the most time and money in-app. 

A reward program is what provides fuel for mobile betting apps. 

Users of a mobile betting app who consistently place bets receive these rewards. The bonuses are often redistributed on the basis of “bet more, get more!”, however, this is not a rule of thumb.

Mobile betting apps offer loyalty rewards in a number of ways: some mobile betting apps assign points for losses or the value of a bet. There are also offers of percentage cash back. Another approach is to prioritize their high rollers based on tiers. Every mobile betting app can use a different program to motivate its users.

There are various ways that mobile betting apps calculate points, but typically it is done according to the number of bets placed, the amount of money bet, as well as the type of bet. Those users who accumulate enough points will be rewarded with bonuses at each level. Depending on the tier, one level may offer a higher percentage cashback given to losers and another may reward its members with material prizes or points.

In addition to being a great way to test software and free-roll some bets, rewards are a great incentive to increase user engagement and encourage more frequent betting.

Leverage in-app messages

A smart in-app message that is tailored just right, yet is automated, can be one of the best channels for user retention. And there’s data to back up this claim. With in-app messaging, brands can expect user retention to increase by as much as 74% within the first 28 days of sending such a message. 

In-app messaging is an excellent method for reaching and engaging customers while they are using your app. When used contextually, in-app messaging can be effective even if it doesn’t require immediate action. There are many reasons why and cases were sending such a message can be justified, and even warmly welcomed. For example, your users could simply be welcomed to your app and asked to accept your notifications to gain insights first-hand. They might also be introduced to new features, warned about payment failures, or encouraged to upgrade and upsell. It obviously depends on the user and their willingness to take a particular action. 

For example, if there’s a user who spends a lot of time on your mobile betting app but drops out every time they are about to finalize the transaction, you can send a message encouraging them to return to their betting slip. 

Segmentation and relevance are not the only things you should keep in mind for in-app messages. When crafting them, you need to test out different variations to gauge the effect on different metrics such as conversion rate, click-throughs, and revenue. Targeting also matters: utilize location settings so that advertising messages can include real-time updates. Content should be personalized and sent at crucial drop-off moments. 

Something that is related to in-app messages in an app inbox, especially if users disable push notifications (we’ll cover them later on). It works like an email inbox and lets you send a unified message to all of your app’s users at once. 

For example, you can send a special offer such as a free extra bet for extra time in order to drive mobile betting app engagement and generate revenue.

When delivered to the app inbox, users are prompted to click on an icon to read the message. Of course, not everyone will read every message or react as desired, but chances are that most users would like to have “inbox zero” in the app and so they will click through. However, we wouldn’t advise going overboard with this opportunity and spamming the app inox.

Make the most of push notifications of mobile betting app

While you can send in-app messages to users who actually use your app, push notifications may be what prompts them to return to the app when not using it. 

Players who already bet or show interest in a particular game can still be influenced by app push notifications. They may also help to bring back users who downloaded the app but didn’t make any deposits or place any bets. 

Here’s where timing and relevance are key as well. Sending push notifications to users without context or rationale may cause them to find your messaging intrusive and even uninstall your betting app. Make sure you tailor push notifications to user behavior. 

For example, you could send a push notification to a user who added bets to their bet slip but closed your mobile betting app before placing them. A well-targeted push notification can remind them about their betting slip waiting to be confirmed in the app.

To put this into context, even more, such push notifications could also inform about new odds or include a countdown to a particular event.

You can improve mobile betting app engagement and user retention by creating data-driven sequences of events and triggering messages, in no time.

Utilize email campaigns

Emails aren’t dead – quite the opposite. They can bring back users to your app with triggered, targeted campaigns that are linked with abandoned betting slips or behavior-related updates.

For example, suppose an avid Aston Villa fan used to place many bets in the past but no longer does. In that case, you could remind them about upcoming Villa games and provide special offers for them, thus driving mobile betting app engagement. 

Like with other channels, here messages should be tailored according to user behavior and delivered at the right times. 

If you combine this channel with in-app messages and push notifications, you’ll have a powerful machine working on increasing mobile betting app engagement. 

Use retail touchpoints

Who said that you can’t promote your mobile betting app offline? 

Thanks to QR codes, your potential users can download your mobile betting app in a heartbeat and begin using it in seconds. We’re not talking about putting them on leaflets and redistributing everywhere, but rather about targeted promotion in places where your desired audience is actually present. 

Where can you try your luck with promoting your mobile betting app via QR codes?

  • Sports equipment/clothing stores,

  • horse racing and greyhound tracks,

  • shopping malls,

  • stadiums and sports arenas,

  • betting shops (they can place a QR code for your betting mobile app next to standalone betting terminals to encourage people to use your app), 

  • other touchpoints.

This may seem to be rather a customer acquisition tactic, however, you should look at it from a customer retention and mobile betting app engagement point of view. Users acquired this way might be more engaged than those who stumbled upon your app by accident while browsing the App Store or Google Play, right?  

Double-check the legal requirements, though. There are countries in which such promotion is forbidden and against the law.

Don’t ignore social media 

Social media can help you bring users back to your mobile betting app. How? Well, there are at least a few ideas you may want to check out. 

First, you may want to find relevant social media groups where you can promote your mobile betting app. These may be groups for football fans, for example. You could also consider creating a community around your app and involving users in its development from day one. 

Again, these methods may work both for user acquisition and user retention, which can lead to higher mobile betting app engagement. 

And although social media is also excellent for retargeting, you need to be aware of paid promotion limits for the betting industry that make it almost impossible to promote your app with ads. That’s why workarounds may work just well. 

The devil is in the… onboarding

All apps really need to have a robust onboarding process, yet not all of them do. And that may be a killer for mobile betting app engagement. 

When it comes to a betting app, you need to make the onboarding process as simple and intuitive as possible if you want users to make deposits and place bets. Because of this, user onboarding is important not just for their first in-app steps, but also for customer retention. 

You should include multiple registration options, including social media logins, to shorten the customer journey for creating an account or signing up.

Introduce users to app features throughout the onboarding experience, but find the right balance. Don’t be too heavy-handed with the advice, and don’t overwhelm with too many onboarding steps. 

Over to you

When it comes to mobile betting apps, user acquisition is not the only challenge. User retention is even more crucial for increasing mobile betting app engagement since it’s a real indicator of whether you are driving revenue or not. Make sure that you reach your audience with an omnichannel approach and by providing a seamless user experience. 

To do so, work on a marketing strategy but also take into consideration how your mobile betting app is built, what features it offers, and how it could be improved. 

If you need some assistance, don’t hesitate to give us a shout and we can work on your betting system development together!

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